dragone
Posts: 215
Joined: 5/29/2007 Status: offline
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Hi Marc, you really missed my point, you didn't even make the bale. Not only off target, but 'Maggie's Draws' totally. Here, one more time....The free market as you define it, exists, I've not said otherwise...however, the very term is misleading, false, inaccurate, deceptive in it's entireity. Yes, I have the right to either buy or not to buy, you have the right to sell or not to sell, if I have the money set for your 'pickup truck' and you do not wish to sell it to me, but choose to sell it to another...for whatever the reason...the free market exists in the classic sense. I am not debating that concept. So, what am I saying then: the term is as I have stated before...It allows one to believe that all is fair...well, it is not, I can cite all sorts of incidents I have been personally involved in, but without a URL, it remains just hearsay. At any rate: the advertiser, who spends the most does recieve benifits the other, lesser guy would not. The big buck spender can, control content of broadcast, print, whatever the medium used. The point is, to sell, sell, sell. and to create the venue to sell product. That is it. If the content off your advert is deemed unsuitable, for whatever reason, it is NOT run. If you are taking out an AD in certain trade pubs, is not in keeping with the theme of the publication, it is NOT run. THere is no citing 'Free Market' principals ..they, the publishers, through editors, choose yea or nay. However, buy 12 issues, Inside Front Cover, double truk, inside and outside back cover, full color, full page...I think certain allowances can be made, and they will help you ad to conform to the issue, prehaps even a article, a review. But, take out a one time 1/16 page, black & white...you are outed, flat out. Now, your senario, is quite correct, but that is not what I'm saying. Let us take your senario: You advertise your truck, spend big bucks, on placing ADs, big Bucks, here I come, a little guy, with my truck, I advertise, and you and I want to sell our truck. But I'm offering my truck at a discounted price, are you going to allow that...I don't think so. You will try to shut me out, by placing more ads, contending my truck is junk, then you want even more support, and you are spending big bucks with this publication, they will not yank my ad, you menace to pull your ads, they lose revenue, which may be in the millions, do you actually think, the publisher is going to lose the millions, keeping my measly assed thousands citeing the principals of 'Free Market'. No, they will bury my ads in the least most unattractive placement ever, while the big spender, will get an article, attesting to how much greater his truck is than mine, an editorial, a review, whereas I would not. That is not a 'Free Market'; sure, I can yank my ads, go to another publication, if that is what you call, 'Free Market'...hell, who can argue that. I can choose to advertise my product via another venue other than print...if that's free enterprise and free marketing...you win the arguement, but there was no arguement...you argued against yourself, for that is not what the issue is. THe issue is, and always has been...the guy with the bucks, controls the market. He can eliminate any opposion by his mere size, his money translates to power. And that is power to control market. I read, CA passed a law, outlawing the use and sale of the old type light bulbs, and ruled only the use of the twistie light bulb. If I am wrong, please correct me. Walmart is another classic case; even however they come under heavy critisim, they flourish, and freeze the smaller guy out, by their sheer buying power. THey can undersell at a loss, till the other guy has no sales, is forced to close down...hey, that is what you call the power of the Free Market, alive and well. WalMart did not control the market then, they did not dominate the market, by sheer power, and eliminate their competition...are you joking or what. I had a run in with a major MC company, and they shut me down, refused to even sell me license to sell their product or anything related to them. So...free market,.... if I had the money to pay their license fee, they should have allowed it, but they did not, and refused me access to their market. I'll write it again...REFUSED me access to their market. And that is what you call...the free market working. Sir, you are dellusional.
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