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I thought of a new name for my candy biz - opinions nee... - 10/3/2007 7:14:04 AM

SusanofO

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Well. I told my banker I want my business checks printed for my new candy business under the business name: Delicious Delectables.

But last night, I had a strange dream - and I think it may have been a good omen. I think I am suppposed to name my new business:

Mrs. Wonka's Confections - I can't get it out of my head!

What do you think of the name? Remember that great book (and movie), "Charlie and the Chocolate Factory"? Remember the title character, the ecccentric candy factory owner, Willy Wonka? Well....they never suggested he was married, in the book, but - I could be his:

1) Long lost, married daughter that nobody knew about, and thus his legacy, Or 2) His wife nobody knew about or 3) Just some woman un-related, named Mrs. Wonka, who likes to make candy...

I am going into business making and marketing chocolate fudge (with and without nuts) to start, with the option of expanding into making other candy-related goodies, and possibly baked goods.

Please let me know which name you like better: Delicious Delectables, or Mrs. Wonka's Confections, okay?

I Googled it, and nobody's using it on the Internet (related to candy anyway) I of course would still need to do a name search, and find out if I can legallly use the name, given the famous book it is associated with, and all.

I haven't officially registered my business under any name, just yet (I was planning to get to that, later this week). A measly $25 in check printing fees is nothing to me, compared to what a great name can potentially do for a business.

I need some feed-back. I won't care what you think of either name, I just need honest opinions.

Thanks.

- Susan

< Message edited by SusanofO -- 10/3/2007 7:44:10 AM >

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Post #: 1

RE: I thought of a new name for my candy biz - opinions... - 10/3/2007 7:22:41 AM

LadyEllen

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From: Stourport-England
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I think it depends what market youre going for?

High end, high quality, high price for adults? Delicious Delectables works for this

Mass market for kids? Delicious Delectables wont work for this

or?

As for anything involving Wonka - I should have very much thought it was copyrighted every which way from Sunday. I believe in the UK that Cadbury use it for something - they are or were tied up with Coca Cola Schweppes....

Delicious Delectables would also provide some interesting logo possibilities - though there must be lots of firms using DD logos out there, its flexible enough to make a new one I'd have thought?

E

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In a test against the leading brand, 9 out of 10 participants couldnt tell the difference. Dumbasses.

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RE: I thought of a new name for my candy biz - opinions... - 10/3/2007 7:25:44 AM

seeksfemslave

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Joined: 6/16/2006
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Must be frank and say I dont like either one. Well you did arsk !
Mr Wonka too derivative
Delishh etc too twee and imprecise, Could relate to underwear.

I think you need to include Fudge in the name, but I cant think of anything.
By the way I dont like Fudge much so maybe I am the wrong person to offer an opinion lol

(in reply to SusanofO)

Post #: 3

RE: I thought of a new name for my candy biz - opinions... - 10/3/2007 7:30:38 AM

SusanofO

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I appreciate your advice Lady Ellen, because I know you are an astute business owner yourself. Yes, Delcious Delectables is flexible, and has a classy appeal (to me) that I really can appreciate.

And without even checking, I can somehow also imagine there are going to be legal issues tied in with wanting to use the name, Mrs. Wonka's Chocolate - I just get a feeling, ya' know? (I really, really do). I can check, but - it might not be worth the trouble to try to use, if it means any kind of legal entanglements (I am just a lone woman, not a huge corporation with zillions of dollars to spend on legal fees).

So far, I am planning on targeting local Bakeries as a wholesaler (I just got my first account, with a local bakery, the other day - it is with the man whose commerical kitchen space I am renting to produce my fudge. We still need to settle on price and amount, however, so it's not a done deal - yet. But it could mean sales of about 800 pounds a month, for me, if it works out okay).

I am also planning to target corporate accounts, with party trays (just local delivery, no shipping of party trays, too messy and uncertain as far as the condition they'd arrive in) and Priority Mail shipments of a 1,2 or 3 pound box, for the Holidays. We'll see how that goes.

I have a few kinks to work out (no pun intended), in my potential production-capabilities plan, as well (but am smart enough to have a "Plan B", and back-up help I can count on, if I need to use it).

*I am going to try to have a website prescence (maybe by Novemeber) too - BUT - before I do - I have to make sure I can handle the potential resulting sales, production-wise, in the timely manner I am wanting to promise. I have some research left to do - before I just blindly dive into the deep end of that marketing pool, so to speak.

To start out - I am concerned with keeping this venture: Manageable and fun, and I need to have a sense of control, here, over what is happening, and how fast it happens (even if that sense of control is a slight illusion, IMO.)

I have a sneaking suspicion that a few others have thought of this already, somewhere along the line (Cadbury, which is a household name, IMO, obviously already did).

On a local and regional level, I am not sure how much this would matter, if Mrs. Wonka's was legal to use as a name. However, there is no telling what could happen....(I am trying to be optimistic here) - and it's entirely possible it could become a huge issue t some point. But it is also geared more towards the fun, younger crowd maybe - you've got a good point.

Delcious Delectables has some flair. I did Google it as well, and some lone caterer (just one as far as I could tell) who produces not candy, but all kinds if meals for home delivery is using it. But it doesn't appear to be much of an issue then, from that standpoint (of name recognition competition).

Thnaks for your opinion. I do appreciate it a lot.

- Susan

< Message edited by SusanofO -- 10/3/2007 8:20:19 AM >

_____________________________

"Hope is the thing with feathers,
That perches in the soul,
And sings the tune without the words,
And never stops at all". - Emily Dickinson

(in reply to LadyEllen)

Post #: 4

RE: I thought of a new name for my candy biz - opinions... - 10/3/2007 7:35:55 AM

sundownhawk

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Joined: 8/17/2007
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You may have an issue with either name due to both of them being used by existing companies. The Willy Wonka Candy Company is owned by Nestle and they may be protective of the name Wonka being used in a related industry. Delicious Delectables is also in use by a food related bussiness, you would most likely have to check the names trademark status. Just food for thought there.
I do dig Mrs. Wonkas Confections though. Good luck to you!

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RE: I thought of a new name for my candy biz - opinions... - 10/3/2007 7:37:46 AM

pahunkboy

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i dont think either name suits.

(in reply to sundownhawk)

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RE: I thought of a new name for my candy biz - opinions... - 10/3/2007 7:41:55 AM

TheIronHorse

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I've avoided all the name issues by incorporating my business as XYZ Inc. and then filed a d.b.a. with the state. My company checkbook is XYZ Inc. and all of my wholesalers deal with me as such. The world knows me as "Brand X". Fewer headaches that way.

"Mrs Wonka"? Do you really want to be sued?

I dont understand why you're focusing on the internet, I do actually, but I am going to be polite.

SCORE! Service Corps Of Retired Executives.

Talk to them before you commit yourself. They offer seminars through either the Chamber of Commerce or your local Community College.

EDIT: Yes, you need to do a trademark search. Another reason why incorporated first, then went on to create my "brand".

TIH

< Message edited by TheIronHorse -- 10/3/2007 7:48:26 AM >

(in reply to SusanofO)

Post #: 7

RE: I thought of a new name for my candy biz - opinions... - 10/3/2007 7:43:08 AM

Owner59

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Joined: 3/14/2006
From: Dirty Jersey
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O-Susan`s Sweets...

Susan`s Sweets

SusanOsweets

Delicious Delights

Susan`s Delights

Sweet Susan`s Delights

Suzie`s Sweet Tooth

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Post #: 8

RE: I thought of a new name for my candy biz - opinions... - 10/3/2007 7:45:19 AM

mistoferin

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I did a search and there are several businesses currently using the Delicious Delectables name, or are including it in their name. One of them appears to be a company that makes chocolates and fudge.

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(in reply to SusanofO)

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RE: I thought of a new name for my candy biz - opinions... - 10/3/2007 7:55:16 AM

OrionTheWolf

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Susan,

Check with the State you are incorporating in, for the use of the name you wish to use. Here is one site that may help with that http://www.tmcenter.com

The government site is located here http://www.uspto.gov/

You may want to also check if the website name is taken before you are set on a name as well.

Orion

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RE: I thought of a new name for my candy biz - opinions... - 10/3/2007 7:55:57 AM

SusanofO

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Thanks for the feed-back, Ya'll. I do have an appoinment with a SCORE executive, on Friday.

I know the name can contain the word, fudge in it, but I just don't want to limit myself to fudge or candy - and although it might not end up mattering (as long as I have lots of customers, IMO) - I know a lot can be done to insinuate a company image via marketing, target markets, logos, and just the general precsence one exerts on the internet on a company website, via stationery, etc. - no matter what name a company is using.

Like Shakespeare said: "A rose by any other name..." - and although I do believe a name can do a lot for a business, as far as projecting a potential image - a lot can also be done if you call yourslef company X - or have a really strange name that just doesn't seem to fit, as well (and I really do believe this is true).

In the long run, I put more stock in how a company is actually run, and whether it makes sound busienss decisions on a very basic level, in terms of producing a quality product and having good service, etc. the things, IMO, that really count for more.

However - from a purely marketing-related standpoint, a great business name can really make consumers take an initial interest, IMO.  What happens after that is up to the busines owner, and the consumer's taste, as well, as far as if the product lives up to the image in the consumer's mind. And IMO, that can add up to a lot of so-called "little things", that, IMO really aren't all that "little" (service, a good product for a good price, integrity, etc.).

Thanks Owner59, for the many name suggestions.  I do like Suzie's Sweet Tooth, too.

*Legally, I can (maybe, maybe even probably) use the name Delicious Delectables - even if someone else is already using it, it all depends on their trademark status, and how it would affect their (or my) business prospects -I am almost positive this is true (in the U.S. anyway) - but still need to check with my lawyer. If they are just a small local business, it might not be much of an issue - ever. It also might be - I need to check.

I must have msised the one producing candy with the name - because I Googled it three times to check. Are you sure? (whoever said that) - did you actually check the wesbite that came up, or did you just look at what came up on the initial Google, when you checked? In any case - thanks for the feed-back (and I will re-check that).

Even if someone else is using a company name that I'd fancy as well - and even if they are marketing chocolates or fudge - while not an idea situation in terms of being a web presence - there are ways to position your name when it's Googled, via using other methods, so that it becomes less of an issue, as far as potential competition.

I have a pretty steady stream of potential coroporate business accounts and wholesale retail Bakery accounts - but I also wanted to consider how another Internet site was maybe using the name - simply because, although setting up a (good looking, well fucitomning) web-stie can be a lot of work, it also seems, IMO so worth it - in terms of the continued ease of producing sales, after it is initially set up and running relatively well.

Orionthe Wolf: Thanks for your help. I will check those websites out, that you just listed.

Guess it is "back to the drawing board" for a day or two, while I think all of this company name business over, one more time.
Good thing I am slightly obsessive-compulsive (it is starting to come in really handy, hehe).

- Susan

< Message edited by SusanofO -- 10/3/2007 8:24:35 AM >

_____________________________

"Hope is the thing with feathers,
That perches in the soul,
And sings the tune without the words,
And never stops at all". - Emily Dickinson

(in reply to Owner59)

Post #: 11

RE: I thought of a new name for my candy biz - opinions... - 10/3/2007 8:05:45 AM

mnottertail

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What do you think of the name? Remember that great book (and movie), "Charlie and the Chocolate Factory"? Remember the title character, the ecccentric candy factory owner, Willy Wonka? Well....they never suggested he was married, in the book, but - I could be his:

There might be an issue with the folks that own that film.....could be big trouble in little china.

Ron

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Post #: 12

RE: I thought of a new name for my candy biz - opinions... - 10/3/2007 8:16:19 AM

SusanofO

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mnottertail: Off the top of my head, I tend to agree with you. I knew it was too good to be true (really, I had a hunch). I will check out the possibilities with my lawyer (he may just laugh me out of the room, or maybe he won't, I dunno). But it seems like it might be a lot more trouble than it is potentially worth, to use the name: Mrs. Wonka's Confections.

- Susan

_____________________________

"Hope is the thing with feathers,
That perches in the soul,
And sings the tune without the words,
And never stops at all". - Emily Dickinson

(in reply to mnottertail)

Post #: 13

RE: I thought of a new name for my candy biz - opinions... - 10/3/2007 8:22:27 AM

TheIronHorse

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Joined: 7/9/2007
Status: offline

I'm going to be brutally honest here:

You need:

1. A Tax ID number. (Actual State Certificate) Can be your SS#, incorporate and get a diff one.
2. A City Business License
3. Checking account that is separate from your personal account.
4.Yellow Pages Phone Listing. (Not a big deal for what you propose, for other businesses, its a requirement.)

The cost of materials for your enterprise isnt that big of a deal, but most wholesalers wont deal with you unless you have at least the first two items taken care of.

Marketing shmarketing, you have no product or a reputation yet. Have your tried to send your friends a sample product in the mail yet? I can see all sorts of things going wrong here. I personally have no idea why you're focusing on selling online. I saw the previous thread, the folks there gave you far better ideas than selling on the net.

IF you were a computer company, It'd called Vaporware.

I'm not trying to be mean, just trying to swing you back to reality.

I buy candy online all the time, but its imported from Japan or Thailand. I can buy fudge at my local street fair or farmers market, so can anyone else.

quote:

In the long run, I put more stock in how a company is actually run, and whether it makes sound busienss decisions on a very basic level, in terms of producing a quality product and having good service, etc. the things, IMO, that really count for more.

However - from a purely marketing-related standpoint, a great business name can really make consumers take an initial interest, IMO. What happens after that is up to the busines owner, and the consumer's taste, as well, as far as if the product lives up to the image in the consumer's mind. And IMO, that can add up to a lot of so-called "little things", that, IMO really aren't all that "little" (service, a good product for a good price, integrity, etc.).

- Susan

< Message edited by TheIronHorse -- 10/3/2007 8:24:35 AM >

(in reply to SusanofO)

Post #: 14

RE: I thought of a new name for my candy biz - opinions... - 10/3/2007 8:23:06 AM

LadyEllen

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Joined: 6/30/2006
From: Stourport-England
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How about "Fudgin' Good"?

The only problem I see with using fudge in the name though, is that over here certainly, it has certain connotations which are less than desirable perhaps, given the product.

I think youre right to go for high end markets and to sell through suitable outlets like bakeries, gift companies and the like. This is a smaller market where you can charge more for less work!

E

_____________________________

In a test against the leading brand, 9 out of 10 participants couldnt tell the difference. Dumbasses.

(in reply to SusanofO)

Post #: 15

RE: I thought of a new name for my candy biz - opinions... - 10/3/2007 8:29:54 AM

SusanofO

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The IronHorse: With all due respect: I appreciate all of that information - and I researched all of that information, and am taking care of all of it (or already did - especially the product testing part, on several people in far away places, and locally, already). And I know how to do all of the rest.

I've researched this idea to death - this week, as well as last week - and the week before. But I am not trying to be cranky (because a few weeks ago, I really didn't know any of this. Or much of it anyway). I have my daily planner full during the day, from tommorrow until, the 18th of October, with other stuff that needs to be done, to help get this idea off the ground -BUT -

I really do know: Who my suppliers are going to be - for packaging and shipping and ingredients (and have other potentials I can use as a back-up, if something goes wrong with deliveries, for instance). I know I have a very good product with tons of potential. I have experiemented with various price points, and examined how much I think I can feasibly produce as a one-woman shop, without driving myself nuts, and also the impact of hiring help.

As for your remark about being able to buy fudge candy anywhere - I agree, and ain't capitalism a great thing?! hehe. I noticed that before diving right in and giving your expert opinion - you did not bother to ask me, or note:

1) What my goals are, Or -
2) How it is also true there are many different kinds of bread on store shelves, as well as many types of competing products, in any marketplace you could name. Or -

3) Bother to read the part I already wrote about thinking carefully about who I am targeting (and if you read that, you will note it isn't grocery stores). I don't think I am in need of having to get my product bar-coded just yet (but I did research the possibility, in case anyone wants me to do it).

Just what "better mouse-trap" are you marketing yourself, if I may be so bold as to ask?

I have a graphic designer helping me design a very attractive brochure (and she has won award for her work, too, on a professional basis). I know who my (initial) target markets are (I already mentioned them - perhaps you missed that part, though). I know the food labelling laws inside and out (by now).I appreciate the help (I do.) BUT - I really have "done my homework" (or at least the fundamentals, IMO) here.

Do you think I am a complete idiot? I hope not - because it isn't true.

*But I just am not sure about my company name - and wanted some potential "consumer opinion". Plus - I'll admit - I still have a LOT to learn about going into business for myself in this industry. And some folks I've encountered have been extremely helpful, so far. But overall - suffice it to say that I am optimistic about my prospects.

I graduated magna cum laude, with a degree in Marketing Management. I have part of an MBA. And then I worked as a corporate market research analyst for 10 years, part of that with one of the world's largest companies (General Motors) - and I can prove it, too, honey. I got the highest paid job in my department in my graduating class, in college (and it was a large state university, too).

Not that education necessarily counts for squat when faced with the vagaries of the marketplace (I don't think it necesssarily does - but IMO, it can help a little bit). Persistence, and common sense and a willingness to work hard, and also have some vision counts for far more, IMO.

But - I appreciate your mentioning someone needing to take these steps -( because I know your heart is in the right place. I do). I mean no disrepsect in saying this particularly, either. I truly don't. And I am not trying to brag, - BUT -I am not just some little lady who is gonna do this for 2 weeks, and quit when the first "hard part" comes along. Noooo. If that is what you maybe think (it may not matter, but I think perhaps you have that impression. In which case, you are wrong.)

I am just totally not turned on (at all, really, although if I were starving, I'd certainly re-consider), at this point in my life, by the idea of working for anyone except myself. I've been hoping for years for an idea for a business I could really sink my teeth into (no pun intended). And it seems I've found it (finally).

LadyEllen: I like it. A lot. Thanks. I really appreciate the advice and feed-back. I am going to think about all of this...again.

To anyone: I really, really wanna do this - but IMO, no matter how well-prepared I think I can be - it is still kinda scary. Probably not scary enough to make me totally hesitant - I am completely excited. I am doing it, no question. BUT - I am also slightly scared - if that makes any sense at all. **And any more feed-back, as far as potential company names is truly more than welcome. Thanks for your replies, ya'll.

- Susan

< Message edited by SusanofO -- 10/3/2007 9:29:15 AM >

_____________________________

"Hope is the thing with feathers,
That perches in the soul,
And sings the tune without the words,
And never stops at all". - Emily Dickinson

(in reply to LadyEllen)

Post #: 16

RE: I thought of a new name for my candy biz - opinions... - 10/3/2007 9:12:16 AM

OrionTheWolf

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If you do not want to use the word fudge, then what about using the word confections?

Orion

_____________________________

When speaking of slaves people always tend to ignore this definition "One who is abjectly subservient to a specified person or influence."

(in reply to SusanofO)

Post #: 17

RE: I thought of a new name for my candy biz - opinions... - 10/3/2007 9:23:15 AM

SusanofO

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Joined: 12/19/2005
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OriontheWolf: Oooh. Delicious Confections. That is good. Thank you. I appreciate that.

Maybe I should call it: Oscar's Delicious Confections (after my beloved Beagle doggie, who died a few weeks ago, of cancer. If he hadn't died, I wouldn't be all up for leaving my house for 12 hours at a time, like I am now. And I do miss him).
It is just too weird now, seeing his ashes all crematized (sp?), sitting in a Cedar box, on my fireplace mantel.

- Susan

< Message edited by SusanofO -- 10/3/2007 9:26:16 AM >

_____________________________

"Hope is the thing with feathers,
That perches in the soul,
And sings the tune without the words,
And never stops at all". - Emily Dickinson

(in reply to OrionTheWolf)

Post #: 18

RE: I thought of a new name for my candy biz - opinions... - 10/3/2007 9:30:44 AM

RCdc

Posts: 8674
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From a personal POV - I do not like the name Mrs Wonka. It doesnt have that 'feel good' factor.

Also - Wonka wasn't married was he? So that kind of buggers the marketing thang, IMO.
Plus you would be at risk from using the name I would think - I really don;t think it would be worth your time - plus in the UK we already have Wonka Chocolate... not sure about in the states - but if you plan to go global there could be legal issues there as well. I have a much better feeling and attraction to some of the other names that have been suggested to you.

Peace
the.dark.

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RC&dc

love isnt gazing into each others eyes - it's looking forward in the same direction

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Post #: 19

RE: I thought of a new name for my candy biz - opinions... - 10/3/2007 9:30:53 AM

SusanofO

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I know there will be problems, but I do think this is gonna be fun. I am pumped!

Darcyandthedark: I appreciate the reply. Definite food for thought.Thank you.

- Susan

< Message edited by SusanofO -- 10/3/2007 9:33:30 AM >

_____________________________

"Hope is the thing with feathers,
That perches in the soul,
And sings the tune without the words,
And never stops at all". - Emily Dickinson

(in reply to SusanofO)

Post #: 20

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