Sanity -> Wal-Mart's "worst West Coast nightmare" (11/5/2007 9:54:25 AM)
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http://www.idahostatesman.com/business/story/202041.html 40 years of low prices pay off for WinCo; Eagle store opens The Boise-based supermarket chain has kept its prices and profile low while standing its ground against Wal-Mart For 40 years, the employee-owned company has stuck to a strategy of providing a low-cost, no-frills grocery shopping experience, without drawing much attention to itself. Many Boiseans don't even realize the company has had its headquarters here since it began. But WinCo holds its own where other supermarket chains struggle: competing with Wal-Mart on price. On Monday, WinCo will open two more megastores: one in Eagle and one in Perris, Calif. The Eagle store, next to Home Depot at State Street and Idaho 55, will be the fifth store in the Treasure Valley — and, at an imposing 92,000 square feet, the Valley's largest. WinCo now has more than 60 stores in Washington, Idaho, Nevada, California and Oregon. It employs about 10,000 people and last year had sales that topped $3 billion. It is Idaho's third-largest privately held company, behind Boise Cascade LLC and J.R. Simplot Co., according to the latest annual Idaho Private 75 rankings compiled by accounting firm KPMG and published in Sunday's Idaho Statesman. WinCo shoppers can find all the basic food items they need, but extras are limited. Customers bag their own groceries to keep transaction costs down. WinCo wouldn't even accept debit cards until recently. It still doesn't accept credit cards. <more> Edited to highlight "employee owned" & to cut excessive content
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