celticlord2112 -> RE: How to stop the rot (3/24/2008 9:10:33 AM)
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quote:
ORIGINAL: LadyEllen Hypothesis - that we have sleepwalked not into a fascist state run by government, but a fascist state run by consumer marketing in which our celebration of individuality is complicit. I am not sure such a state would be "fascist". Nor am I entirely persuaded that consumer marketing drives as much of our behavior as some would argue. quote:
ORIGINAL: LadyEllen Observation - that by promoting individualism in the population, the market for consumer products is enhanced considerably as each person attempts to acquire products which express their individuality. I don't see it. If anything, marketing promotes varying forms of groupthink and promotes the aim of "being like" someone else. quote:
ORIGINAL: LadyEllen Observation - nevertheless, it remains the case that individuals retain the human need to associate with others of like mind or appearance or habits; this assists the marketing in that products can be aimed at distinct groups whenever the groups grow to sufficient, market supporting, size. Alternatively, groups can be created and/or developed to sufficient market supporting size by media promotion of that group. Observation - the distinct groups are made distinct by the actions of the members of those groups, who exclude those who do not conform to group mind, appearance or habits. The overall effect is for the population to be divided into isolated groups. I agree with these obersvations somewhat. Again, I submit the proactive role of marketing in group creation has not been proven. Marketing seems to me very much a reactive phenomenon, responding to groupings previously established in other venues. quote:
ORIGINAL: LadyEllen Observation - the isolation of the population into smaller groups who by choice do not associate with others of other groups, not only undermines any sense of society, community or nation but also assists in the takeover of society, community and nation by those catering to the needs of individual expression, and suits these forces well according to the principles of divide and rule. I agree that isolating into groups undermines the larger society, but it is the drive to be in a "like" group--i.e., a groupthink--that drives the isolation. I do not see where individualism drives such a process. In fact, individualism necessarily opposes such processes, as group allegiances are necessarily eschewed and/or rejected. quote:
ORIGINAL: LadyEllen Observation - that because of individualism, it becomes less and less likely that the population as a whole or a majority of the population, will ever be able to mount any serious challenge to the status quo, since the groups into which the population is self-organised and thence managed, preclude the possibility of any unified approach against the status quo as each group refuses to associate with the others. I do not see where this has been proven. quote:
ORIGINAL: LadyEllen Observation - the needs of the market as they relate to the fulfillment of individual aims and expression are extolled above the needs of the people as a whole, and the consumer market place does not promote individualism but conformity to identified distinct groups which suit the market and the overall system. The market does emphasize instant gratification. The market imperfectly and incorrectly obscures a great many costs associated with obtaining gratification. When externalities are internalized in the market, this concern evaporates. quote:
ORIGINAL: LadyEllen Paradox - to remove ourselves from the fascist state of affairs proposed above, we must abandon individualism and form a group mind which is common in a majority of the population such that the status quo may be overturned. To regain freedom for the nation, we must abandon personal freedom - or at least the illusion we have of personal freedom, and accept the supremacy of the interests of the whole over the individual, requiring a more orthodox form of fascism........... E There is no paradox. Individualism is not the problem, but rather the solution. The more we eschew groupthink, the more we articulate our identities apart from some ephemeral institution, the more we can see where our interests conjoin with the interests of those around us, and the more we can see where prudent interactions will collectively obtain the bulk of the gratifications we seek as individuals. The history of the United States demonstrates this rather handily. American society is at its finest when individuals freely come together in common cause. American society is at its worst when individual liberty is trampled in pursuit of some arbitrarily defined communal good. The marketing mechanism you criticize here could easily be used--and often are used--to promote the ideals and agendas you advocate here. One merely has to choose--as an individual--to market that message.
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