kittinSol -> RE: Advertsing Rx Drugs to the Public (6/16/2008 5:38:22 AM)
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I believe it's up to the doctor to inform the patient of the medication available to her or him. I see why you like being informed about new drug development, but there are many other ways to communicate a news than via television advertising. I know how big pharma works. They send hords of pretty sales reps to doctor's offices, flogging free lunches and 'consultancy fees' to 'communicate' with other medical professionals at 'conferences'... the advertising is just the top of the iceberg. Beneath it lays a pragmatic, sharkish business philosophy that simply plays with people's health for large profits. It's about selling a product, not curing a disease. Television advertising is pernicious at the best of times, but to me drugs commercials are particularly terrifying... People who need medicines can't get them and yet they dope children with amphetamines because of 'ADD' (overall, a 'condition' mostly created by big pharma to flog its products): it's a sorry, sad state of affairs, in my opinion.
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