petdave
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quote:
ORIGINAL: Maya2001 quote:
ORIGINAL: SummerWind It'll be alot more cost effective for them to make small shitty cars..... no the opposite is true when it comes to profits as you still have the same base costs such as, designing, testing, equipment, labour force, heating, hydro, equipment, building and equipment maintenance costs, management and supervision, structural build to build the vehicle in with a cheap car as you do a large vehicle but the profit margin is a lot greater on a $40k vehicle than on the 10K vehicle that is the reason the US big 3 focused so much on building larger vehicles and why when they were building smaller vehicles they did less advertising of them ..had the dealers trying to push the sales on the larger models and quit offering the smaller vehicles for fleet vehicle sales as Gm had done with the metro ..the last few years of its production life the refuses to sell it as a fleet vehicle Well, the missing element in the discussion of profitability is price. A modern U.S. consumer expects a small car to sell cheaply, unless it's something special (new Mini Cooper, Smart Car, etc). If you're going to sell a small car cheaply, you need to cut costs to the bone, while still moving a lot of units- the Model T, Volkswagen Beetle, Citroen 2CV, the original Mini (and Tata, Chery, and whatever the other big Chinese manufacturer is). Modern regulations and start-up costs make cost-cutting difficult (at least in Western markets), so you need to convince people to pay more for the car by one means or another. It's happening, but slowly. The European Focus is a top-notch small/intermediate platform, and Ford did indeed make a big mistake in revising their first-gen Focus for the domestic market. Since the Focus 2 platform is sold in the U.S. as the Mazda3, i can only guess there is some sort of market exclusivity contract at issue between the two brands. Why they bothered dumping more development money into the old platform for a facelift in the US market (and killing the SVO version, which was the only thing it had going for it) i can't imagine. We own a 3, and it's a superb car for the size and price.
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