Musicmystery -> RE: Weary of the "gottcha" politics (8/10/2008 10:46:47 AM)
|
quote:
ORIGINAL: celticlord2112 quote:
Clearly, the mantra is that negative ads work. But HOW do they work? Again, has anyone here ever talked to someone who switched sides over an ad? They work because they set the agenda and frame the discussion. As a candidate, I want my opponent talking about the things about which I want to talk. If I'm strong on the economy, I want him talking about the economy. If I'm strong on moral/character issues, I want him talking about moral and character issues. If I'm strong on experience, I want him talking about experience. The negative ad is the offensive weapon of the political arsenal. It demands response. It cannot be ignored. As Sun Tzu observed in The Art of War, to win a battle you fight on ground of your choosing, not of your opponent's. Negative ads are how candidates choose their battlefields. Hi celtic, As much as I like the image of Sun Tzu's philosophy guiding such matters, these are not simple, but complex transactions (meaning that a second layer of parties makes the decisions). This is not a chess match between two political candidates. It's not two men facing off with spears in a field (or even leading armies of men), because it matter who "wins," it's not over---the voters decide that. Stephan Douglas won the debates; Abraham Lincoln won the presidency. Negative ads DO "frame the debate," but not between the candidates. In fact, they lead to nothing whatsoever resembling debate between the candidates. Rather, such ads are designed to frame the debate around the water cooler--i.e., to manipulate voter debate by limiting the discussion and "poisoning the well" (the logical fallacy). Thus, they work to the extent that they can steer undecided voters (they can, of course, also backfire). If candidates focused on speaking to their strengths (as you explain it), we'd be in much healthier territory, as then we'd be voting FOR, not against. But the "gottcha" stuff doesn't even rise to the level of negative ads. These swipes serve only one purpose---to energize voters to get out and vote against one's opponent. Sad, really--this emphasizes (apparently, correctly) the mere sheeplike tendency of many voters, and stressess (at least by implication) that the candidates have nothing going for them other than not being the other guy. No womder people have a dim view of politics and candidates. Look at McCain---long time in the Senate, and he's running against Obama as Paris Hilton. I don't want to trash the guy, but if that's his strong suit, he definitely shouldn't be president. While no saint either, that's part of what I like about Obama--he ran the primary with the understanding that after winning, the candidate would need those voters (unlike Hillary's scorched earth campaign). And while the nature of U.S. politics works against this, I can see him running his presidential campaign with the understanding that the guy who wins will need to lead the country (vs. Goerge W. Bush coming in under a cloud). People complain about how campaigns are run, and yet the same people contribute to the lowest common denominator with the persistant barrage of gottcha "SEE? It's he an idiot?" I, for one, would be far more interested in reading serious pieces about why I should vote for someone else based on that person's strengths. For example, I'd have seriously considered voting for Ron Paul. My question, though, wasn't about negative campaigning generally, but about the gottcha moments. I can't seriously believe those moments have ever changed anyone's mind. Instead, just another log on the fire.
|
|
|
|