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SavageFaerie -> RE: T.V. Ratings for Obama's Speech (8/30/2008 10:21:24 AM)
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quote:
ORIGINAL: Celeres
I wonder where they get the number to "prove" that more people watched the DNC than the Olympics. Is it just here in the U.S.? Also, that's 38 million, not including PBS (which I was one of the few who watched it there).
The ratings numbers come from Neilson
In 2004, for example, Nielsen measured viewership across six networks -- the Big Three broadcasters ABC, CBS and NBC and cable news networks Fox News Channel, CNN and MSNBC -- whereas this year Nielsen added four smaller networks -- BET, TV One, Univision and Telemundo.
Moreover, Nielsen is now including time-shifted viewing by people watching later the same day through digital video recorders -- data not included in previous cycles.
This is directly from the OP's link.
The title of the article is "UPDATE 1-Obama acceptance speech believed to set TV record".
So the number does not mean that all were watching in that time slot. Say someone want to watch coverage on one network, records coverage via anothers, wouldnt that be double counting. So there is some distortation in numbers.
The real numbers withholding the dvr factor, which the networks actually get and analyze were lower. Ratings are my sisters job, she is Manager of Audience Analysis for one of the major 3 broadcast networks, and she say that the numbers were okay, they were not over the roof by any means. ( indicating other programming in a particular time slot has been higher in the past) but her number are only based on the broadcast channels, not including cable. Of course being broadcast channels are only concerned with their numbers and not with additional cable programming.
Neilson just gathers the statstics, those that have access analyse it based on what their objective is. Reuters used the dvr factor which just in my opinion muddies those numbers. Plus factor in that some networks that did broadcast were not included in Neilsons statstics. As you pointed out PBS numbers were not included.
BTW Neilson ratings are based on sample housholds, not every household in the US. Here is a link if you would like to see how they gather their data.
http://www.nielsenmedia.com/nc/portal/site/Public/menuitem.3437240b94cacebc3a81e810d8a062a0/?vgnextoid=130547f8b5264010VgnVCM100000880a260aRCRD
For the record the tv was tuned to the time slot, while my sister did listen to the speech. I had headphones listening to music. I personal am not politically inclined ( I know shoot me and hide me under the rug.) The topic caught my attention by seeing T.V. Ratings not by the full subject because living with sis, I hear about it everyday, including this morning from a dead sleep her yelling damn I have to get the ratings out, which she does via her laptop on weekends.
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