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wasting your ad budget - 7/20/2009 2:21:53 PM

LadyEllen

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From: Stourport-England
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Right! Now this has gotten me sufficiently pissed by way of its repetition at almost every ad break that it finally warrants a thread!

The subject is "wasting your ad budget" or it could have been called "inappropriate advertising" but that sounds a bit, well, you know sexual and I'm sure no one here wants to talk about that sort of thing.

My particular culprits are the total dolts that are wasting their ad budgets on Kerrang, the rock/metal music TV channel. Several times every hour this last week or so, we get adverts for hip hop and "r-n-b" (or however its written) channels, plus adverts for pop music channels. Newsflash, dunces;

WE'RE LISTENING TO KERRANG BECAUSE WE CANT ABIDE POP, HIP HOP AND ALL THAT CRAP!

Therefore, you are wasting your ad budget.........

Now, there may be an argument that all advertising is worthwhile, though in relation to certain channels one wonders what the under 5s might use a mortgage refinance loan for, but honestly - if we wanted this pap music stuff theyre selling, its available on any of the other 15 music channels and many radio station channels we get - we know this already, because we do our best to avoid dialling the wrong channel number and ending up cringing at yet another example of the nauseous drivel it comprises.

Does anyone else have any examples of this phenomenon? Am I the only one who finds this at least odd if not occasionally puzzling or even frustrating?

E

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RE: wasting your ad budget - 7/20/2009 2:49:16 PM

Rule

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I never see, read or hear advertisements, unless I make a deliberate effort. There is some kind of automatic off-switch in my brain. Also, my television remote control has a silencer, or else I zap to another channel.

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RE: wasting your ad budget - 7/20/2009 2:50:47 PM

subtee

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Joined: 7/26/2007
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I've got one for "inappropriate advertising": there is a commercial running for toilet paper (maybe you call it "loo scroll" or something across the pond), anyway, the benefit to this product is "fewer pieces left behind" !!!!

I shit you not.

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RE: wasting your ad budget - 7/20/2009 4:08:34 PM

LookieNoNookie

Posts: 12216
Joined: 8/9/2008
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quote:

ORIGINAL: LadyEllen

Right! Now this has gotten me sufficiently pissed by way of its repetition at almost every ad break that it finally warrants a thread!

The subject is "wasting your ad budget" or it could have been called "inappropriate advertising" but that sounds a bit, well, you know sexual and I'm sure no one here wants to talk about that sort of thing.

My particular culprits are the total dolts that are wasting their ad budgets on Kerrang, the rock/metal music TV channel. Several times every hour this last week or so, we get adverts for hip hop and "r-n-b" (or however its written) channels, plus adverts for pop music channels. Newsflash, dunces;

WE'RE LISTENING TO KERRANG BECAUSE WE CANT ABIDE POP, HIP HOP AND ALL THAT CRAP!

Therefore, you are wasting your ad budget.........

Now, there may be an argument that all advertising is worthwhile, though in relation to certain channels one wonders what the under 5s might use a mortgage refinance loan for, but honestly - if we wanted this pap music stuff theyre selling, its available on any of the other 15 music channels and many radio station channels we get - we know this already, because we do our best to avoid dialling the wrong channel number and ending up cringing at yet another example of the nauseous drivel it comprises.

Does anyone else have any examples of this phenomenon? Am I the only one who finds this at least odd if not occasionally puzzling or even frustrating?

E

Don't know Kerrang (love marketing...it's my thang), hate hip hop (still love marketing...even if it's to people who can't spell), understand your dilemma....(glad it's not mine).....

(Sorry :) )

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RE: wasting your ad budget - 7/21/2009 12:43:01 PM

pahunkboy

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From: Central Pennsylvania
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An uncle of mine owns a small business. Ad rates are high.

He says tho- he really doesn't have a choice.

As to where you advertise- I would think certain venues are better then others.

I get the gist that money is not flowing- so if you appeal to a customer-, but that guy has no liquidity and you are not able to provide it- then it could be a whole new ballgame.

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RE: wasting your ad budget - 7/21/2009 1:06:30 PM

Vendaval

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ROFLMAO!!!

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RE: wasting your ad budget - 7/21/2009 1:16:00 PM

RexLongBeach

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Joined: 10/30/2004
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quote:

Does anyone else have any examples of this phenomenon? Am I the only one who finds this at least odd if not occasionally puzzling or even frustrating?

It may be that they're buying a "package" of ads from a network of stations. The ads are put into rotation across some or all of the stations the network.

Some places (presumably, most places), the ads fit, but sometimes they don't.

If they did buy a package, they probably aren't measuring ROI based on advertising on Kerrang, but rather for the ad buy as a whole.

You can fight back by having a PA system mounted on your car, and broadcasting Montovani whenever you're stopped at a light and one of those hip hop folks is blasting tunes on his stereo-on-steriods.

Just sayin'.

Rex

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RE: wasting your ad budget - 7/21/2009 5:36:55 PM

LookieNoNookie

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quote:

ORIGINAL: pahunkboy

An uncle of mine owns a small business. Ad rates are high.

He says tho- he really doesn't have a choice.

As to where you advertise- I would think certain venues are better then others.

I get the gist that money is not flowing- so if you appeal to a customer-, but that guy has no liquidity and you are not able to provide it- then it could be a whole new ballgame.

PaHunk...no offense meant but...I can't think of a single publisher I advertise with currently who hasn't lowered rates and isn't offering stupendous deals.

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