Brain
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Joined: 2/14/2007
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It looks like they have the gold so they can do anything they want now.
The Right-Wing Media Machine Has Arrived on the Internet
In past years when I talked to American progressives about the growing media imbalance as the Right gained dominance in books, magazines, newspapers, talk radio and cable TV – a typical response was, “well, the Left is stronger on the Internet.” But now even that advantage is disappearing, as should have been expected.
And that is what is happening. Backed by deep-pocket conservatives, the Right has poured large sums of money into its Internet assets, integrating them with other media properties, helping star right-wing bloggers get rich, and still maintaining the veneer of “populism” – even making sure some sites look amateurish – to stay attractive to rank-and-file Americans.
As the Washington Post�s Jerry Markon noted in a Feb. 1 article, the Right is now fully “wired” to disseminate a potent political message via the Internet, as demonstrated by the Tea Party assaults on President Barack Obama in his first year and by the Internet-savvy upset win by Republican Scott Brown in the Massachusetts Senate race.
What Markon discovered in his reporting was an intricate web of right-wing operatives and institutions that now rely heavily on the Web to network within the Right’s expansive array of think tanks, activist groups and media outlets.
Some right-wing bloggers have found their endeavors richly rewarded as right-wing institutes create “fellowships” for bloggers; other bloggers have become influential TV personalities, the likes of Michelle Malkin; and still others, like RedState’s Erick Erickson, wield outsized political influence because their commentaries resonate through the Right’s echo chamber.
http://www.alternet.org/media/145532/the_right-wing_media_machine_has_arrived_on_the_internet
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