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Fox News Caught In Massive Nielsen Ratings Fraud - 4/2/2010 5:20:35 PM   
Brain


Posts: 3792
Joined: 2/14/2007
Status: offline 		This will come as a shock to no one (including neocons). These people will roll around in sewage to pad their flimsy resume.
 

Fox News Caught In Massive Nielsen Ratings Fraud
 
This week saw the release of the quarterly ratings performance data for television programming. Much of the reporting on this story focused on the dominant position Fox News retains in the cable news sector. As has been the case for several years, Fox News smothered the competition and experienced rapid growth while other news programmers stagnated or declined.

The answer may be evident in new disclosures of business relationships that call into question the integrity of Nielsen’s data. With the rollout of its People Meter methodology in the early 2000’s, Nielsen entered the high-tech era of TV market research. It was heralded as a major advancement of data collection that would vastly improve the ability of producers, programmers and advertisers to evaluate the marketplace. But as with any upheaval in the status quo, there were skeptics and dissenters. Chief amongst them was Fox Broadcasting, who argued that the new system significantly under-counted African-Americans, a key component of their audience at the time. There was also a question as to the security of the new set-top boxes that would be recording viewer choices. With the introduction of technology comes the risk of miscalculations and tampering. But eventually the complaints receded or were resolved and the new service took its place as the signature survey product for television marketing.

It was during this time, subsequent to the implementation of People Meters, that Fox News began its rapid ascent to ratings dominance. A prudent observer might wonder how this new system came to report so much more favorably for a network that had fiercely opposed its adoption. What transpired tha
 
http://www.newscorpse.com/ncWP/?p=1608
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RE: Fox News Caught In Massive Nielsen Ratings Fraud - 4/2/2010 5:22:49 PM   
DomKen


Posts: 19457
Joined: 7/4/2004
From: Chicago, IL
Status: offline 		Come on brain, did you even read the article? They've got nothing but speculation.

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RE: Fox News Caught In Massive Nielsen Ratings Fraud - 4/2/2010 5:48:42 PM   
servantforuse


Posts: 6363
Joined: 3/8/2006
Status: offline 		One thing is for sure. CNN will never be accused of that, because no one watches CNN.

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RE: Fox News Caught In Massive Nielsen Ratings Fraud - 4/2/2010 6:16:48 PM   
DarkSteven


Posts: 28072
Joined: 5/2/2008
Status: offline 		Do you understand the implications of falsifying viewership data? That's what revenues are based on - an advertiser will pay more for a channel with higher viewership.  Falsifying would be criminal fraud.

I suspect that Fox News has done well by virtue of holding a market niche while the mainstream has been fragmenting.  Note that the new electronic methods of measuring viewership would have been occasioned by the emergence of new channels as well.


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RE: Fox News Caught In Massive Nielsen Ratings Fraud - 4/2/2010 6:19:38 PM   
pahunkboy


Posts: 33061
Joined: 2/26/2006
From: Central Pennsylvania
Status: offline 		Gosh- nice find.  I think Alex will want to know this.  

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RE: Fox News Caught In Massive Nielsen Ratings Fraud - 4/2/2010 6:20:38 PM   
thornhappy


Posts: 8596
Joined: 12/16/2006
Status: offline 		It's rare to see so much conjecture laden in one article, which is a blog posting at that.
quote:

ORIGINAL: DomKen

Come on brain, did you even read the article? They've got nothing but speculation.

(in reply to DomKen)
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RE: Fox News Caught In Massive Nielsen Ratings Fraud - 4/2/2010 6:27:07 PM   
pahunkboy


Posts: 33061
Joined: 2/26/2006
From: Central Pennsylvania
Status: offline 		_stoMP!


DONT make me look bad to Alex!


I want to have his baby!!!

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RE: Fox News Caught In Massive Nielsen Ratings Fraud - 4/2/2010 7:35:00 PM   
Arpig


Posts: 9930
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From: Increasingly further from reality
Status: offline 		Why the fuck do you Americans give a shit who watchs what....can't you make up your own fucking minds without being fed the talking points?

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RE: Fox News Caught In Massive Nielsen Ratings Fraud - 4/2/2010 7:37:31 PM   
Sanity


Posts: 22039
Joined: 6/14/2006
From: Nampa, Idaho USA
Status: offline
Brian is a Canadian, Arpig. 

quote:

ORIGINAL: Arpig

Why the fuck do you Americans give a shit who watchs what....can't you make up your own fucking minds without being fed the talking points?


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RE: Fox News Caught In Massive Nielsen Ratings Fraud - 4/2/2010 7:52:04 PM   
WantingToServe11


Posts: 93
Joined: 1/17/2010
Status: offline
quote:

ORIGINAL: Arpig
Why the fuck do you Americans give a shit who watchs what....can't you make up your own fucking minds without being fed the talking points?


You see, liberals agree with freedom of speech unless they disagree with that speech. This is one of many contradiction within the  liberal philosophy that many liberals  don't notice due to their naivety. 

< Message edited by WantingToServe11 -- 4/2/2010 7:53:27 PM >

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RE: Fox News Caught In Massive Nielsen Ratings Fraud - 4/2/2010 7:57:44 PM   
slvemike4u


Posts: 17896
Joined: 1/15/2008
From: United States
Status: offline 		20 years old and already all confused.....don't sweat it,you have plenty of years in which to gain knowledge and shed a little of your arogance...of course none of that is written in stone.You just might grow up to be an old asshole.....just look at Sanity !

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RE: Fox News Caught In Massive Nielsen Ratings Fraud - 4/2/2010 8:01:58 PM   
ThatDamnedPanda


Posts: 6060
Joined: 1/26/2009
Status: offline
quote:

ORIGINAL: WantingToServe11

quote:

ORIGINAL: Arpig
Why the fuck do you Americans give a shit who watchs what....can't you make up your own fucking minds without being fed the talking points?


You see, liberals agree with freedom of speech unless they disagree with that speech. This is one of many contradiction within the  liberal philosophy that many liberals  don't notice due to their naivety. 


What does this even mean? I can't figure out what it has to do with what anyone else is saying. Or is it just that it was a fun thing to blurt out?


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RE: Fox News Caught In Massive Nielsen Ratings Fraud - 4/2/2010 8:17:09 PM   
slvemike4u


Posts: 17896
Joined: 1/15/2008
From: United States
Status: offline 		I'm going with "fun thing to blurt out" thingamajig ,made no sense ,doesn't speak well for the quality of his education....but he went ahead and said it anyway....lol.What the fuck Panda...if he is an example of the best of the "Young Republicans" the Democratic party has no need to worry about their future.

_____________________________

If we want things to stay as they are,things will have to change...Tancredi from "the Leopard"

Forget Guns-----Ban the pools

Funny stuff....https://www.youtube.com/watch?v=eNwFf991d-4


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RE: Fox News Caught In Massive Nielsen Ratings Fraud - 4/2/2010 8:37:11 PM   
Thadius


Posts: 5091
Joined: 10/11/2005
Status: offline
quote:

ORIGINAL: slvemike4u

I'm going with "fun thing to blurt out" thingamajig ,made no sense ,doesn't speak well for the quality of his education....but he went ahead and said it anyway....lol.What the fuck Panda...if he is an example of the best of the "Young Republicans" the Democratic party has no need to worry about their future.


I seem to remember somebody else around here that likes to blurt things out before thinking them through...

It is not the Repubs that the Dems need to worry about, for that matter the Repubs need to worry about the same folks. Independents. If both sides continue to ignore the folks in the middle, they are in for one hell of a surprise in future elections.

The uninformed, homophobic, racist, tea-bagger,
Thadius

P.S. Did I miss any of the other slurs about those that oppose what's goin on in DC?

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RE: Fox News Caught In Massive Nielsen Ratings Fraud - 4/2/2010 9:48:13 PM   
slvemike4u


Posts: 17896
Joined: 1/15/2008
From: United States
Status: offline 		Thad you wouldn't be sugessting that I am prone to blurting things out ....would you?
To be sure I know I have never labeled you as..."uninformed,homophobic,racist,tea-bagger"....I'm not sure we're all of this is coming from.....but I am sure I have nothing at all to do with it !

_____________________________

If we want things to stay as they are,things will have to change...Tancredi from "the Leopard"

Forget Guns-----Ban the pools

Funny stuff....https://www.youtube.com/watch?v=eNwFf991d-4


(in reply to Thadius)
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RE: Fox News Caught In Massive Nielsen Ratings Fraud - 4/2/2010 10:01:23 PM   
popeye1250


Posts: 18104
Joined: 1/27/2006
From: New Hampshire
Status: offline
quote:

ORIGINAL: Thadius


quote:

ORIGINAL: slvemike4u

I'm going with "fun thing to blurt out" thingamajig ,made no sense ,doesn't speak well for the quality of his education....but he went ahead and said it anyway....lol.What the fuck Panda...if he is an example of the best of the "Young Republicans" the Democratic party has no need to worry about their future.


I seem to remember somebody else around here that likes to blurt things out before thinking them through...

It is not the Repubs that the Dems need to worry about, for that matter the Repubs need to worry about the same folks. Independents. If both sides continue to ignore the folks in the middle, they are in for one hell of a surprise in future elections.

The uninformed, homophobic, racist, tea-bagger,
Thadius

P.S. Did I miss any of the other slurs about those that oppose what's goin on in DC?


But Thad, there is no "middle" according to Mike. If you don't agree with him you're a "right-wing conservative."
I've been telling him for the last two years that I'm neither Republican nor Democrat but his brain can't fathom how anyone could be like that.

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RE: Fox News Caught In Massive Nielsen Ratings Fraud - 4/2/2010 10:20:24 PM   
slvemike4u


Posts: 17896
Joined: 1/15/2008
From: United States
Status: offline 		Popeye step away from the Jamison's,that statement is patently false....I certainly do realise the middle exists...as a matter of fact I myself reside smack dam in the middle.....you on the other hand,what with your fixation with immigrants and foreign aid and such are a decidedly right leaning wing-nut

_____________________________

If we want things to stay as they are,things will have to change...Tancredi from "the Leopard"

Forget Guns-----Ban the pools

Funny stuff....https://www.youtube.com/watch?v=eNwFf991d-4


(in reply to popeye1250)
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RE: Fox News Caught In Massive Nielsen Ratings Fraud - 4/2/2010 10:28:47 PM   
PavlovsSub


Posts: 8
Joined: 10/17/2008
Status: offline 		All any conservative needs do is sit back and wait for a liberal to open their mouth.


quote:

ORIGINAL: Brain

This will come as a shock to no one (including neocons). These people will roll around in sewage to pad their flimsy resume.
 

Fox News Caught In Massive Nielsen Ratings Fraud
 
This week saw the release of the quarterly ratings performance data for television programming. Much of the reporting on this story focused on the dominant position Fox News retains in the cable news sector. As has been the case for several years, Fox News smothered the competition and experienced rapid growth while other news programmers stagnated or declined.

The answer may be evident in new disclosures of business relationships that call into question the integrity of Nielsen’s data. With the rollout of its People Meter methodology in the early 2000’s, Nielsen entered the high-tech era of TV market research. It was heralded as a major advancement of data collection that would vastly improve the ability of producers, programmers and advertisers to evaluate the marketplace. But as with any upheaval in the status quo, there were skeptics and dissenters. Chief amongst them was Fox Broadcasting, who argued that the new system significantly under-counted African-Americans, a key component of their audience at the time. There was also a question as to the security of the new set-top boxes that would be recording viewer choices. With the introduction of technology comes the risk of miscalculations and tampering. But eventually the complaints receded or were resolved and the new service took its place as the signature survey product for television marketing.

It was during this time, subsequent to the implementation of People Meters, that Fox News began its rapid ascent to ratings dominance. A prudent observer might wonder how this new system came to report so much more favorably for a network that had fiercely opposed its adoption. What transpired tha
 
http://www.newscorpse.com/ncWP/?p=1608


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RE: Fox News Caught In Massive Nielsen Ratings Fraud - 4/2/2010 11:01:06 PM   
slvemike4u


Posts: 17896
Joined: 1/15/2008
From: United States
Status: offline
quote:

ORIGINAL: servantforuse

One thing is for sure. CNN will never be accused of that, because no one watches CNN.
And yet advertisers keep buying ad time.....I wonder why?

_____________________________

If we want things to stay as they are,things will have to change...Tancredi from "the Leopard"

Forget Guns-----Ban the pools

Funny stuff....https://www.youtube.com/watch?v=eNwFf991d-4


(in reply to servantforuse)
Profile   Post #: 19
RE: Fox News Caught In Massive Nielsen Ratings Fraud - 4/3/2010 1:28:35 AM   
Termyn8or


Posts: 18681
Joined: 11/12/2005
Status: offline 		To the OP, nothing else ;

Up until about five years ago I worked as an elite tech at a company that fixed TVs and has alot of "Nielson families" as customers. There are many fallacies about this whole process in the first place, but....

Even when people had antennae hooked up, set top or roof, the Nielson box connected inside the TV and monitored the local oscillator frequency in the tuner and derived the channel watched therefrom. It transmitted the data via regular phone line to "the company". (google for hetrodyne for more info)

Now each box is the same, and at least in the beginning they wanted empirical data, REAL data. The "Nielson" families would comply for certain treats, like dogs of course but let's not get into that. They had the benefit of not paying for their TV repairs and we got to charge the "company" up the ..... err very good rates.

So at one time they wanted real data. Has anyone been to marketing school in the old days ? The bandwagon theory. Everybody else is doing it so it must be right, right ? So now they skew the rates of viewership and no longer wnat empirical data, they only want data that confirms them. No surprise here.

Might I suggest a funny movie. Pay attention to the beginning because it can lend a bit of insight into how this works. The movie is :

The Ratings Game

Has Danny DeVito in it and what they did was to get a list of the Nielson families and give them all a free cruise. During that time they broke into thier houses and turned the TVs on to their ill crafted show called "The Gumbas". They beat the superbowl, which is unheard of. They all got busted but it serves to prove a point.

Even radio statioons used to have "the book". It was totally determined by ratings as well as they could tell, but the book was VERY important. It determined how much a radio station could command for their airtime, from advertisers. This is their main source of income, because when you tuned into 92.7 they did not get a check. And your car radio was surely not hooked up to a box.

This gave certain people a vast amount of power if they know how to use it.

They did.

T

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