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"Things are looking so bad for Democrats that their only hope is to come out early and simply disqualify the Republican," said University of Wisconsin political scientist Ken Goldstein, who studies political advertising.

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"In Washington, they call this flyover country," says Sandlin as a view from a passing plane is shown. "They look down from 30,000 feet and don't care about our agriculture, the Second Amendment or our fiscally conservative values."

Sandlin add that she took on "liberal leaders" to protect South Dakotans' gun rights and "fought people in both parties who want to just throw money away."

The message is crystal clear: I am not one of them, I am one of you. (The "them" of course can be equally applied to her own party as Republicans.) Put another way, Sandlin is making an empathy argument: You know me and I know you so whatever you think of Washington, that's not me. Every image (and word) in the ad is aimed at playing up that idea -- from the fact that it is shot in South Dakota to the fact she is referred to as simply "Stephanie". Just in case you missed that message, Sandlin closes the ad with this line: "No matter which party's in charge, I do what's right for South Dakota."

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ORIGINAL: Sanity


Another interesting Democrat strategy - this, from Rep. Stephanie Herseth Sandlin (D) SD:

Run against Obama, Reid and Pelosi.

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"In Washington, they call this flyover country," says Sandlin as a view from a passing plane is shown. "They look down from 30,000 feet and don't care about our agriculture, the Second Amendment or our fiscally conservative values."

Sandlin add that she took on "liberal leaders" to protect South Dakotans' gun rights and "fought people in both parties who want to just throw money away."

The message is crystal clear: I am not one of them, I am one of you. (The "them" of course can be equally applied to her own party as Republicans.) Put another way, Sandlin is making an empathy argument: You know me and I know you so whatever you think of Washington, that's not me. Every image (and word) in the ad is aimed at playing up that idea -- from the fact that it is shot in South Dakota to the fact she is referred to as simply "Stephanie". Just in case you missed that message, Sandlin closes the ad with this line: "No matter which party's in charge, I do what's right for South Dakota."

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ORIGINAL: domiguy

what a great thread. Another great post by a very wise poster.

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ORIGINAL: StrangerThan

http://news.yahoo.com/s/ap/us_campaign_negative_ads

A perfect description of  voter frustration:

"Democrats' only hope this fall is to resist that and instead convince voters they'd get a worse deal with Republicans."

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Analysts: White House Panicking Over Elections


(CBS)  With many polls indicating the Republicans may win back control of the House of Representatives (and possibly the Senate as well) in the upcoming mid-term elections, Jim VandeHei, the executive editor of Politico, told CBS' "Face the Nation" that the Obama administration is in a horrible position.

"Does the White House understand this?" asked guest host Harry Smith. "Do you feel any sense of panic or concern" on the part of the administration?

"They get it. There's panic. There's concern," VandeHei said. "The reality for this administration stinks, politically and practically, when it comes to the economy. You're not going to be able to change that 9.6-percent unemployment figure. You can't get anything from Congress in the next couple of months."

CBS Congressional correspondent Nancy Cordes said the Democrats are distancing themselves from President Obama.

"Not only are they running away from President Obama, they're running away from being Democrats in some cases. In some races you actually see the Democratic candidates not really mentioning that they're a Democrat in their campaign ads," Cordes said.

Read more at http://www.cbsnews.com/stories/2010/09/05/ftn/main6837589.shtml