Termyn8or -> Re : Has part of American Society become paranoid? FEAR SELLS (3/4/2011 12:12:35 AM)
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I read this really weird book called World War Z. It had zombies and all that cool shit. Actually entertaining a bit. But in it was a businessman. This plague hit and he made a fortune selling a cure/vaccine/whatever that didn't work. He bragged about it, and knowing it didn't work. He said "Who cares ? ". Among these passages (the character I guess but really the author) were "Fear sells". I was taken for a moment by this because it is pretty much true. What is it that sells you ? The alternative of doing without. It applies to everything. A to Z I could do almost. Auto insurnce. When people who had no property drove and had at fault accidents the other party suffered financially, mandatory insurance or not, uninsured motorist sold. The asshole who hit you might simply not have any money and no matter if you put him in jail or fry his testicles on a medium charcoal grill, you don't get the money. That means hospital money, new car money, things you need. You fear to lack the things you need so therefore you collectivise (or socialize) your losses. They sell you a new car because you fear the old one may break down, or because you fear that you will be out of style, and let's not even go into clothes. The fear of not being hep is not only alive and well, it is a thousand feet tall, bulletproof and wearing all Tommy Holefinger shit. And how can you let your kids bring their friends home without having a bluray ? "Your house is soooo 90s". EEEEwwww. You fear that the one in 675,435 chance of your kid getting abducted and sold into whiteslavery is so grave you must get them a cellphone. You fear that you might lose touch so you have internet. You fear walking down the street so if no car, so you at least need a bicycle. And even if you don't fear getting robbed, you fear the inconvenience of walking, of building your own things rather than hopping down to Wallymart. You fear missing TV shows so you pay the cable bill, you fear stinking so you pay the water bill, you pay the gas bill because you fear freezing. You pay the taxman because you fear living under a bridge, you pay the insurance guy because you fear living in a pile of ashes. You pay for a refrigerator because you fear food poisoning. Fear sells. With the word "you" I don't mean you really, I mean all of us. I pay my house taxes and insurance, utility bills. And you know why ? I don't want to live in a cold dry hole in the ground full of ashes. Do I fear that ? The mirror on my wall says - you pay don't you ? So don't think I am claiming to be any different here. Maybe a little y'know but ........just because I am a nut. But I believe that is true - fear sells. T^T
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