WyldHrt -> RE: Post Columnist: Wages Are Too Low (7/22/2011 2:41:24 AM)
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They directly address your point, apparently you dont understand it. Lets use your numbers. You can build and market a car for say $12,500 , consisting of $10,000 materials, $1000 labor costs at $10 an hour, $1500 administration and marketing. You can sell it for $17,500 and make $5,000 profit per unit, and sell 1 million of them, for $5 billion of profit. You have 50,000 employees. Now you get the brilliant idea of raising their wage to $35 so they can afford to buy your car. Each car now only profits $2,500, and the first million you sell total profit is $2.5 billion. But wait...we have a brand new captive market of 50,000 employees. Lets sell it to them. And we can actually profit $4,000 per car for them because we can knock off the marketing and administration costs for this captive market. And being consipicuous consumers they are going to buy a new car every year. We just picked up another $200 million in profits to offset that...$2.5 BILLION increase in cost per vehicle. OOPS. So I repeat what I said in the other post. Ford's idea only works when the market for your product is so immature that adding your own employees to the market significantly increases that market. The numbers I gave were obvious hyperbole, which you seem to have missed... pretty much as I expected you would. You simply crunched the numbers (with a rather huge oops- 2.5 billion per vehicle? Really?) using 'Ford's' salary as the only variable. That isn't how it works. Congrats though, you are now qualified to think inside the box, which takes us back to the OP. Clue by four- Established markets are only stable as long as they are supported by consumers, and the fast disappearing middle class have always been those consumers. These days, who do you think is going to buy those other million cars produced when US wages go into the toilet and formerly middle class workers struggle just to make ends meet?
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