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Psychologically underhanded adds - 9/30/2011 4:01:55 PM

tolovetolaugh

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I was watching tv, when an Excedrin commercial came on. In it, a girl talks about migranes and how bad they are, and how Excendrin can help. While thats great and all... through the entire commercial the background is a really harsh, bright light, that half the time makes me feel like I have a headache until the commercial is over.

What underhanded adds have you seen?

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RE: Psychologically underhanded adds - 9/30/2011 4:50:16 PM

NocturnalStalker

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HEAD ON.

APPLY DIRECTLY TO THE FOREHEAD.

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RE: Psychologically underhanded adds - 9/30/2011 5:08:45 PM

tolovetolaugh

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quote:

APPLY DIRECTLY TO THE FOREHEAD.

quote:

ORIGINAL: NocturnalStalker

HEAD ON.

APPLY DIRECTLY TO THE FOREHEAD.

I had to google that.
Damn, they really took a page out of MLKs book.

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RE: Psychologically underhanded adds - 9/30/2011 5:22:14 PM

Termyn8or

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Yeah, Head On, IIRC most of those ads said nothing about exactly what it was for. I thoughtit was a stupidity test, literally. Actually I still do.

Then there was the Target ad. "Save, save Ohio" and nothing else. I thought it was a charity or something. Actually, now that I think of it.......

T^T

< Message edited by Termyn8or -- 9/30/2011 5:23:04 PM >

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RE: Psychologically underhanded adds - 9/30/2011 5:57:25 PM

HeatherMcLeather

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quote:

HEAD ON.

APPLY DIRECTLY TO THE FOREHEAD.

AAAUUGH!!!!!

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RE: Psychologically underhanded adds - 9/30/2011 9:25:14 PM

erieangel

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Most ads are underhanded because they tell us we are nothing, haven't "made it" in society unless we have this new, great item. I think ads directed at kids are the worst however.

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RE: Psychologically underhanded adds - 10/1/2011 7:50:40 AM

windchymes

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Any ad that advertises a product that makes it appear that the person attempting to use their current product makes a complete and total mess, and the new product revolutionizes their life.

For example, we're advertising the new easy-omelette pan, and showing someone trying to make an omelette. They slop eggs all over the stove, the omelette burns and sticks to the pan, falls out onto the stove, the person burns themself trying to clean it up, then drops the pan onto the floor, burns the dog, the stove blows up, everyone looks horrified and so on. The voice-over asks you imploringly if you've ever had this happen with YOUR old omelette pan???

The revolutionary new easy-omelette pan turns them into a master chef, producing beautiful, fluffy, delicious omelettes like magic, everyone is smiling and happy.

IMO, if you can't crack a couple of eggs into a skillet without causing a major disaster, then you shouldn't be in the kitchen.

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RE: Psychologically underhanded adds - 10/1/2011 8:06:53 AM

slaveluci

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quote:

ORIGINAL: windchymes

Any ad that advertises a product that makes it appear that the person attempting to use their current product makes a complete and total mess, and the new product revolutionizes their life.

For example, we're advertising the new easy-omelette pan, and showing someone trying to make an omelette. They slop eggs all over the stove, the omelette burns and sticks to the pan, falls out onto the stove, the person burns themself trying to clean it up, then drops the pan onto the floor, burns the dog, the stove blows up, everyone looks horrified and so on. The voice-over asks you imploringly if you've ever had this happen with YOUR old omelette pan???

The revolutionary new easy-omelette pan turns them into a master chef, producing beautiful, fluffy, delicious omelettes like magic, everyone is smiling and happy.

IMO, if you can't crack a couple of eggs into a skillet without causing a major disaster, then you shouldn't be in the kitchen.

Well said! And the messy scenario is nearly always in black&white and when things turn blissful, it becomes color and everyone is much better looking........luci

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RE: Psychologically underhanded adds - 10/1/2011 2:36:38 PM

xssve

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quote:

ORIGINAL: windchymes

Any ad that advertises a product that makes it appear that the person attempting to use their current product makes a complete and total mess, and the new product revolutionizes their life.

For example, we're advertising the new easy-omelette pan, and showing someone trying to make an omelette. They slop eggs all over the stove, the omelette burns and sticks to the pan, falls out onto the stove, the person burns themself trying to clean it up, then drops the pan onto the floor, burns the dog, the stove blows up, everyone looks horrified and so on. The voice-over asks you imploringly if you've ever had this happen with YOUR old omelette pan???

The revolutionary new easy-omelette pan turns them into a master chef, producing beautiful, fluffy, delicious omelettes like magic, everyone is smiling and happy.

IMO, if you can't crack a couple of eggs into a skillet without causing a major disaster, then you shouldn't be in the kitchen.

Anybody who has ever actually made an Omelet has to know that thing would never work the thrift stores are full of unused ones.

I did buy on however, it's a vintage SuperMaid, it makes a good pan for camping because I can cook Two things on one burner, and it's excellent for poaching or frying fish.

Lol, 49.95? I got mine for $1.50.

But yeah, narcissism was tailor made for mass marketing, the commercials themselves are pretty transparent and harmless, it's too bad it spilled over into everything in the Eighties, it's turned into a real nightmare, deja vu, I'm living in a nation of vapid virtual cokeheads who think that conspicuous consumption is a reasonable substitute for personality and thoughtful conversation - doesn't matter if you watch TV or not, the whole public dialogue has degenerated into one big infomercial, an nobody has the attention span for anything longer than a sound byte - anything more complicated than a tweet, and people start fidgeting.

Yeaaah dude! Woo hoo!

I think the whole extreme potato chip thing has already been mocked, but we still got stuck with Xtreme candidates like Palin.

Really, only in America could anybody take her seriously for five seconds - you don't have to because she never says anything that requires more than five seconds of "thought", just nod your head and pretend it makes sense.

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RE: Psychologically underhanded adds - 10/1/2011 3:15:16 PM

SoulAlloy

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I always love reading the small print on adverts lately -

e.g. "70% of women agree" and at the bottom in smallprint "from a survey of 18 people"
"Get cash quickly and easily" smallprint "effective APR 2739%"
"The greatest game ever" smallprint "Not actual game footage"

Of course some coffee ads have a strange appeal

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RE: Psychologically underhanded adds - 10/1/2011 4:46:42 PM

xssve

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That's funny - Limbaugh uses a similar trick, advertising that his reporting was "100% accurate".

When his book came it out, he was forced by law, to include a written disclaimer to the effect that the "100% accuracy" claim was based on a poll of his listening audience.

Not surprisingly, pretty much the whole right wing strategy is put together by marketing firms, I constantly get fund raising letters from myriad official sounding PAC's, that remind me of nothign so much as those bogus sweepstakes offers they used to send saying "You've Already Won!" (a chance to enter a sweepstakes) complete with bogus seals and stamps and little post it notes and updates, "personalized" note and other bullshit that must cost a fortune to print.

Lol, I'm lucky if I get an occasional postcard from the dems, usually on recycled paper.

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RE: Psychologically underhanded adds - 10/1/2011 4:52:02 PM

zephyroftheNorth

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quote:

Of course some coffee ads have a strange appeal

I would have been the one purposely not store testing the coffee if I lived in that era.

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RE: Psychologically underhanded adds - 10/1/2011 4:55:09 PM

zephyroftheNorth

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quote:

For example, we're advertising the new easy-omelette pan, and showing someone trying to make an omelette. They slop eggs all over the stove, the omelette burns and sticks to the pan, falls out onto the stove, the person burns themself trying to clean it up, then drops the pan onto the floor, burns the dog, the stove blows up, everyone looks horrified and so on. The voice-over asks you imploringly if you've ever had this happen with YOUR old omelette pan???

They don't do that since I made them stop filming me through my window while I'm cooking.

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RE: Psychologically underhanded adds - 10/1/2011 9:43:19 PM

Termyn8or

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Since you mentioned coffee I just have to bring this up :

http://www.ebaumsworld.com/video/watch/237136/

Really I don't know how much farther I should go in commenting because I am not sure of the intent of the thread. People who know advertising, ummmm, are not regular people. They're kinda like me. You see there are possibilities on film and TV that just can't be done live, like subliminal suggestion, which I thought was illegal now but I looked one day and I just can't seem to find any law against it. Maybe I just didn't use the correct search terms.

But then if it is subliminal and it is actually illegal, how the hell would they enforce that law if it was subliminal ? You did hear about the movie in Japan all them kids were watching and they almost all became nauseus almost simultateously right ? Come on, it was on the news. I've been drinking and partying for almost forty years, am I the only one with a memory ? It was a cartoon type movie and they played part of it in an inset which showed alternating background colors. They said they hadn't figured out what caused this pnenomenon but I think they had that figured out before they showed the movie. People study this stuff in advanced marketing.

But what is on topic maybe, what is underhanded ? OK I watch some stuff on IMDB, mostly old TV shows. New commercials though. Some are humorous, like a GEICO ad. " Can bla bla bla really save you 15% ? ", " What, you live under a rock ? ", and in front of a billboard a guy literally moves a rock and sees the sign. Then he says to his neighbor, also under a rock "Hey, check this out". The first time you might get a chuckle out of it but will it really make you buy their car insurance ? Who cares, it's YOUR money if you are their customer.

Really, do y'all want me to go on ?

I was talking to my buddy Jack awhile back. He thinks somewhat like me in this matter. When he sees a TV commercial it's an anti-commercial for him. He knows (and I know even better) what a TV commercial costs to make and air. I've been involved a little bit. The people in the business told me that if you can't markup the product 400-500% it's simply not worth advertising on TV, and in that context we were talking about ads at four in the morning. Get the real redeyes ! What's more I had bought a shitload of used professional video equipment and figured I would shoot the ad myself, but they told me they probably wouldn't air it because the quality wouldn't be top notch. So that means shooting it with their shit and paying for that time. Fuck you. (but I was involved in at least one that did actually air)

The common Man, and small businesses just can't get into it. You know why ? Because big companies have expressed such demand for this critically important airtime that it has become a bidding game, like a poker game. Worse than a poker game really. What's more now companies "sponsor" shows, such a "news" shows. When someone stepped on an improperly "grounded" metal grate in downtown Cleveland all the sudden there were alot of commercials for the electric company. (the one culpable in case you were wondering) Come on, since when does a public utiliy have to advertise ? In the phone book if you want light there are two numbers to call and in most places only one is any good here. They don't have to advertise, but they did. YOU WILL NOT HEAR ABOUT THIS INCIDENT, but I did. One day, ONE broadcast. Then came the commercials for electricity, hey, they'll even send it right into your house with wires ! Never heard of such a thing. But I was fucking here and there was a lawsuit and it was covered in the local paper, on page F-31 or something.

That's what money can buy.

I have alot more to say but I will stop now.

T^T

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