LafayetteLady -> RE: Drinking at home (10/26/2011 8:24:57 PM)
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ORIGINAL: Aylee Interesting correlation that I had not really considered. As consumer confidence plummets, home alcohol consumption rises. quote:
And there's another, perhaps somewhat unsettling, trend pushing up Beam's bottom line: In the wake of the Great Recession, Americans are increasingly drinking at home. According to Commerce Department data compiled by Bloomberg, U.S. spending on alcoholic beverages for off-premises consumption, adjusted for inflation, has gained nearly 13 percent since June 2009, and hit a record in August 2011. Now this is just disgusting: quote:
Which brings up another aspect of Beam's product line that may have suitors, possibly including Diageo and Pernod, seeing dollar signs: Red Stag, a black cherry-flavored Jim Beam that's been a smash hit. Full article is here: http://www.bloomberg.com/news/2011-10-24/is-i-drink-alone-this-recession-s-theme-song-the-ticker.html I think a lot of it has to do with how so many places have cracked down on drunk drivers. Even just going out to dinner and having a couple of glasses of wine can get you a DUI. Most people just don't think it is worth it, so they drink at home. Of course, having a drink or two at home is also so much less expensive.
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