RE: The Australian commercial that was banned in the States. (Full Version)

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Iamsemisweet -> RE: The Australian commercial that was banned in the States. (12/20/2011 9:27:53 AM)

That was very disturbing.



kdsub -> RE: The Australian commercial that was banned in the States. (12/20/2011 9:49:32 AM)

I have no statistics so this is just opinion from personal experience with offenders. In my area those convicted of DUI's must attend a traffic school. They are shown videos MUCH worse then the subject of this thread. AND still many repeat the offense. I think these type of videos do little if nothing to reduce driving while intoxicated.

Butch



Missokyst -> RE: The Australian commercial that was banned in the States. (12/20/2011 10:03:44 AM)

Holy crap. That was an awesome commercial.
You know what amazes me? You can blow people up in countless movies, you can shoot them full of bullets, you can beat them bloody and lifeless and that is entertainment. But put a real spin to it and it is too graphic for our delicate sensibilities.
I have known people who died in alcohol related accidents and even know one or two that caused the accidents, up to and including death, and up until that moment when the crash happens drinking seemed harmless to them.



barelynangel -> RE: The Australian commercial that was banned in the States. (12/20/2011 10:23:20 AM)

Does anyone know if the accidents and victims shown are actual DUI accidents and victims of DUI?



Termyn8or -> RE: The Australian commercial that was banned in the States. (12/20/2011 10:36:41 AM)

FR

Just to clarify - just don't do it. I can understand if you are partying and someone gets cut up and is bleeding profusely, but not much else. I don't even go to bars anymore.

T^T



tazzygirl -> RE: The Australian commercial that was banned in the States. (12/20/2011 10:46:44 AM)


quote:

ORIGINAL: barelynangel

Does anyone know if the accidents and victims shown are actual DUI accidents and victims of DUI?



I would nope not. The one where the guy got stuck between the truck and the door... man.... it really should be shown in the US.



Awareness -> RE: The Australian commercial that was banned in the States. (12/20/2011 10:53:46 AM)

  Like I said, this is many commercials, not one.  Try some of the originals:

"Girlfriend" - http://www.youtube.com/watch?v=TfhR5w5uYWs

"Joey" - http://www.youtube.com/watch?v=v81iowTcPJ8

"Darren" -  http://www.youtube.com/watch?v=zXiyFkJMAPI

"Kombi" - http://www.youtube.com/watch?v=V4mvtNU32kQ

"10km less" - http://www.youtube.com/watch?v=q9fms5He5bM

"Don't get in" - http://www.youtube.com/watch?v=6771ENEdrBY

"Reconstruction" is particularly interesting - http://www.youtube.com/watch?v=5Z23CzSONiU

Be warned, this one involves children and again, hits like a truck:

"Mum in a Hurry" - http://www.youtube.com/watch?v=CWwbAgmE3N4

And this one is the second TAC commercial ever produced and hits even harder:

"Beach Road" - http://www.youtube.com/watch?v=CoaGq_6UH4s

Believe me, these commercials were stunningly effective in changing the culture.  There are always morons, but it's a matter of odds and changing behaviour in the broader community.



Awareness -> RE: The Australian commercial that was banned in the States. (12/20/2011 11:03:50 AM)

quote:

ORIGINAL: barelynangel

Does anyone know if the accidents and victims shown are actual DUI accidents and victims of DUI?

No, it's all scripted and acted with the exception of the "Ripple Effect" campaign which centered around the death of a particular young driver and examined the effect upon the people around him and in the wider community.

Edit:  Oh, and the "Pictures of you" campaign - http://www.youtube.com/watch?v=eryfhMWfl1U



WinsomeDefiance -> RE: The Australian commercial that was banned in the States. (12/20/2011 11:05:09 AM)

I couldn't watch the entire video, Stella.  It has been 23 years since I was hit head on by a drunk driver, and I still get flashbacks when I see things like what was shown on the video.  It was just too upsetting.

The video (what I saw of it) was very moving, but I think it only has impact for those who aren't going to drink and drive anyway, or those who wouldn't normally drink and drive but can think back to a time when had done so.  In the latter case, I would hope the impact from watching such a video was enough to cause that person who wouldn't normally drink and drive to stop and rethink that "one' drink while socializing. 

My experience with alcoholics, leads me to believe that nothing short of death,or incarceration (or some other form of hitting bottom) will stop them from doing what they want to do.  Which is drink.  Once drunk, they simply do not have the ability to make good judgements like 'don't drink and drive.





MissImmortalPain -> RE: The Australian commercial that was banned in the States. (12/20/2011 11:11:07 AM)

Facebook, Myspace, Meebo, Tweeter, and everywhere else I can think to repost it. Thank you Stella. This should be played at the super bowl, and the begining of every holiday party everywhere. *oh* and I can't find it but at some point there was an advert in America that was much like this, just not as long. I only remember it because R.E.M. played in the background of that commercial too.



Focus50 -> RE: The Australian commercial that was banned in the States. (12/20/2011 12:17:49 PM)


quote:

ORIGINAL: barelynangel

I think its a powerful commercial as a whole but i think the message about drinking and driving is lost in the horror of the accidents because the cause of those accidents 2 minutes down the line isn't brought up during the showing of the accidents and injuries and deaths and horror.  The drinking pretty much all happens in the beginning and with the flashing of so many people, many would lose interest in the commercial long before the message was out -- as commercials don't explain what the commericial is about.

I think it would be a great superbowl commercial if they can tweak it to remind people throughout the 5 minute commercial continuously what caused the horror they are watching when they start showing the very real results of drinking and driving.    Not sure if this makes sense. 


As others have said, it's not one commercial but the blending of several commercials in a series dealing with one common theme. And naturally the drinking comes first, then the driving etc....

Personally, I think the message will always be lost on the serial drinker, which is why I think the ads are run in prime-time and aimed more at the drinker's friends and family.

The part I always find compelling in such ads (though relatively underplayed in this video) is when the police knock on the family door for no apparent reason. First there's the home owner's surprise the police are calling, and then comes the dread when the reluctant look on the cop's faces register, usually accompanied with the question of "does such and such live here?".... Been over 40 years since we got that door-knock about dad - still gives chills - as only the "little" things can.

Focus.



hlen5 -> RE: The Australian commercial that was banned in the States. (12/20/2011 12:58:34 PM)


quote:

ORIGINAL: tj444

Or... now they can build cars that drive themselves and park themselves.. maybe that is the best solution, huh? Its being tested now...

http://www.cnn.com/2010/TECH/innovation/10/11/google.testing.cars.mashable/index.html


Wouldn't these cars be cool? (around 2:30-2:50)

http://www.youtube.com/watch?v=9ppjZ87Pcg4&feature=related



willbeurdaddy -> RE: The Australian commercial that was banned in the States. (12/20/2011 1:02:25 PM)

FR

Any clip that would make me sit through an REM song goes in the trash immediately.



KMsAngel -> RE: The Australian commercial that was banned in the States. (12/20/2011 1:36:04 PM)

the adverts also tend to be shown at high holiday periods like christmas, new years, australia day, etc etc etc when people are on holidays and drinking. perhaps it's also aimed at those people AROUND the drinkers who will remember and take the keys away and call a cab.



Iamsemisweet -> RE: The Australian commercial that was banned in the States. (12/20/2011 11:38:33 PM)

As we were driving home tonight, the car in front of us was weaving all over the road. It made me think of this commercial , which I had a very hard time watching. It takes something that powerful to make people reconsider their behavior. Thanks for posting this.



kdsub -> RE: The Australian commercial that was banned in the States. (12/21/2011 9:16:57 AM)

I hope you called in his license number and location.

Butch



Iamsemisweet -> RE: The Australian commercial that was banned in the States. (12/21/2011 9:26:34 AM)

Good point.  I didn't think of it though. The thing that made it scary was that we had just left the home of friends.  One of them was in a horrible car wreck some years ago, and she is fucked up.  Paralyzed on one side, has to talk out of a tube in her neck.  I don't know if a drunk driver was involved, or if perhaps she was the drunk driver, but I sure wouldn't want to end up like that because someone thought it was OK to drink too much and jump in the car.  I am posting this video everywhere I can.



Clickofheels -> RE: The Australian commercial that was banned in the States. (12/21/2011 9:36:47 AM)

Thank you for posting, Stella! (Smiles)

It truly took my breath away! And by all means, it SHOULD be publicized here in the U.S.!
(I especially liked the idea of showing it during the Superbowl, Miss Immortal Pain. Marvelous idea, Ma'am!)

Several posts have said that it would make no difference to those who are already infamous for drinking and driving. That may be more true than false.
However, it just might make someone take the keys away from someone who is drunk, or not ride with someone who is drunk. If it saves the lives of even 5, 10, or 20 people...wouldn't it be worth it to air? In my opinion, it would.

Respectfully,
Ms Click




kdsub -> RE: The Australian commercial that was banned in the States. (12/21/2011 11:05:43 AM)

Something that has not been mentioned here...I think...Is the impact of these type commercials, freely broadcasted, on children. I can see where children could be terrified to get in a vehicle.

I have not seen any information where blood and gore commercials on public television have any affect on drunk driving. I do however think common sense would tell you that they would do more harm than good where children are involved.

So again what would be the benefit? I don't know if they are banned but if so I could understand and agree with the ban.

Butch



Awareness -> RE: The Australian commercial that was banned in the States. (12/21/2011 11:16:57 AM)

quote:

ORIGINAL: Clickofheels
Several posts have said that it would make no difference to those who are already infamous for drinking and driving. That may be more true than false.
  They're wrong.

One of the most powerful influences in our society is social proof.  Social proof is so powerful, it even ventures into the realms of life and death.  For instance, social proof is why suicide is one of those things which should never receive newspaper coverage - because when it does, people kill themselves.

Consequently, changing the culture, turning the irresponsible drink driver into a social pariah is an extremely powerful way of modifying behaviour.  It's not going to work for everyone, but with these kinds of issues, you've gotta play the odds.

An example can be seen in this New Zealand commercial which does exactly that:  http://www.youtube.com/watch?v=Vjn2JKrlkcU



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