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New twist with radio advertisers, re limbaugh et al - 3/11/2012 7:13:46 AM   
Lucylastic


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Status: offline 		When it comes to advertisers avoiding controversial shows, it's not just Rush
From today’s TRI Newsletter: Premiere Networks is circulating a list of 98 advertisers who want to avoid “environments likely to stir negative sentiments.” The list includes carmakers (Ford, GM, Toyota), insurance companies (Allstate, Geico, Prudential, State Farm) and restaurants (McDonald’s, Subway). As you’ll see in the note below, those “environments” go beyond the Rush Limbaugh show –

“To all Traffic Managers: The information below applies to your Premiere Radio Networks commercial inventory. More than 350 different advertisers sponsor the programs and services provided to your station on a barter basis. Like advertisers that purchase commercials on your radio station from your sales staff, our sponsors communicate specific rotations, daypart preferences and advertising environments they prefer… They’ve specifically asked that you schedule their commercials in dayparts or programs free of content that you know are deemed to be offensive or controversial (for example, Mark Levin, Rush Limbaugh, Tom Leykis, Michael Savage, Glenn Beck, Sean Hannity). Those are defined as environments likely to stir negative sentiment from a very small percentage of the listening public.”

http://www.radio-info.com/news/when-it-comes-to-advertisers-avoiding-controversial-shows-its-not-just-rush

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RE: New twist with radio advertisers, re limbaugh et al - 3/11/2012 7:23:53 AM   
Lucylastic


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Ninety-eight major advertisers—including Ford and Geico—will no longer air spots on Premiere Networks’ ‘offensive’ programs. Insiders say the loss will rock right-wing talk radio.


Rush Limbaugh made the right-wing talk-radio industry, and he just might break it.

Because now the fallout from the “slut” slurs against Sandra Fluke is extending to the entire political shock-jock genre.

Premiere Networks, which distributes Limbaugh as well as a host of other right-wing talkers, sent an email out to its affiliates early Friday listing 98 large corporations that have requested their ads appear only on “programs free of content that you know are deemed to be offensive or controversial (for example, Mark Levin, Rush Limbaugh, Tom Leykis, Michael Savage, Glenn Beck, Sean Hannity).”

This is big. According to the radio-industry website Radio-Info.com, which first posted excerpts of the Premiere memo, among the 98 companies that have decided to no longer sponsor these programs are “carmakers (Ford, GM, Toyota), insurance companies (Allstate, Geico, Prudential, State Farm), and restaurants (McDonald’s, Subway).” Together, these talk-radio advertising staples represent millions of dollars in revenue.

Valerie Geller, an industry insider and author of Beyond Powerful Radio, confirmed the trend. “I have talked with several reps who report that they're having conversations with their clients, who are asking not to be associated with specifically polarizing controversial hosts, particularly if those hosts are ‘mean-spirited.’ While most products and services offered on these shows have strong competitors, and enjoy purchasing the exposure that many of these shows and hosts can offer, they do not wish to be ‘tarred’ with the brush of anger, or endure customer anger, or, worse, product boycotts.”

There are already tangible signs that the three dozen national and local advertisers that have pulled their ads from The Rush Limbaugh Show are having a financial impact.


http://www.thedailybeast.com/articles/2012/03/10/rush-limbaugh-scandal-proves-contagious-for-talk-radio-advertisers.html

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RE: New twist with radio advertisers, re limbaugh et al - 3/11/2012 7:40:17 AM   
kalikshama


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Attachment (1)

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RE: New twist with radio advertisers, re limbaugh et al - 3/11/2012 8:25:59 AM   
Musicmystery


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Status: offline 		Hi Lucy,

I talked about this two days ago in the Rush thread.

But thanks for the info and citations.


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RE: New twist with radio advertisers, re limbaugh et al - 3/11/2012 8:26:38 AM   
DaNewAgeViking


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Status: offline 		Perhaps we're at a tipping point where We The People are fed up with the hateful BS and are finally prepared to do something about it. One hopes this is the start of a push back against the hateful noise from the Radicals. I'd just love to see Rush trying to collect welfare!

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RE: New twist with radio advertisers, re limbaugh et al - 3/11/2012 8:28:15 AM   
Musicmystery


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Status: offline 		At least We the Advertisers.

Oh, wait, I forgot--corporations ARE people now....

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RE: New twist with radio advertisers, re limbaugh et al - 3/11/2012 8:33:41 AM   
Lucylastic


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quote:

ORIGINAL: Musicmystery

Hi Lucy,

I talked about this two days ago in the Rush thread.

But thanks for the info and citations.



My Bad MM, I meant to mention your link, which I did read, and that it was partially the reason, this particular article stood out this morning. So, Thanks returned for the Original point

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RE: New twist with radio advertisers, re limbaugh et al - 3/11/2012 10:22:25 AM   
SternSkipper


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quote:

I'd just love to see Rush trying to collect welfare!


Well with 1/2 a Billion already socked away... welfare probably won't happen.... I will confide however, that I used to wish I'd see him staggering out of an alley on an episode of either COPS, Or even WORSE, that fucking awful show with Stephen Segal where he rides around with cops doing raids to compensate for having a shrimpdick. That would be the absolute balls since Segal loves getting up on the lectern and you can see the suspects glazing the fuck over from it.


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RE: New twist with radio advertisers, re limbaugh et al - 3/11/2012 10:30:24 AM   
SternSkipper


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quote:

At least We the Advertisers.

Oh, wait, I forgot--corporations ARE people now....


It's hysterical how they are airing like "Geico" commercials and then Geico is issuing disclaimers abput how they "wouldn't fuck Rush with someone eles's dick".

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RE: New twist with radio advertisers, re limbaugh et al - 3/11/2012 10:34:29 AM   
Musicmystery


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RE: New twist with radio advertisers, re limbaugh et al - 3/11/2012 10:46:37 AM   
Moonhead


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quote:

ORIGINAL: SternSkipper

quote:

I'd just love to see Rush trying to collect welfare!


Well with 1/2 a Billion already socked away... welfare probably won't happen..

You never know: if the fucker isn't working for longer than a couple of months, he'll probably put in a claim for social security regardless of how much he has hidden in an offshore bank safe from the taxman...

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RE: New twist with radio advertisers, re limbaugh et al - 3/11/2012 11:30:38 AM   
Owner59


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Finally some backbone from advertisers.....values do matter more than money......or maybe this is about money too.


Obviously......rush`s comments were "seminal".....

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RE: New twist with radio advertisers, re limbaugh et al - 3/11/2012 11:32:11 AM   
Moonhead


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Status: offline 		They're more likely worried that Limpdick will lose them some revenue, sadly.

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RE: New twist with radio advertisers, re limbaugh et al - 3/11/2012 11:35:44 AM   
SternSkipper


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quote:

Even lizards have their standards.


Actually, I would go as far to say that Lizard Standards exceed those of Regular Limbaugh Listeners.


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RE: New twist with radio advertisers, re limbaugh et al - 3/11/2012 11:38:29 AM   
SternSkipper


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quote:

They're more likely worried that Limpdick will lose them some revenue, sadly.


Ummmm yeah, that's sort of the point of a consumer action and the advertiser's response to it. We just happen to like elevating reptiles above Limbaugh and his sycophants.

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RE: New twist with radio advertisers, re limbaugh et al - 3/11/2012 11:39:44 AM   
Moonhead


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Status: offline 		Who doesn't?
Whatever David Icke says, reptiles do not have their own radio shows.
(Besides, Greedo and Bossk were way cooler than most of the other bad guys in Star Wars...)

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