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Most Tragic Publishing Decision Ever? - 9/2/2012 1:55:11 PM   
dcnovice


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Now and then, my mind wanders down strange and shadowed paths, with the result that Adolf Hitler came to mind this afternoon. I'm not sure what prompted this.

As you probably know, he wrote a book while in prison for his role in the failed Munich putsch. Hitler's original title was Four and a Half Years (of Struggle) Against Lies, Stupidity and Cowardice. But his sympathetic publisher persuaded him to change that to the shorter and snappier My Struggle (aka Mein Kampf). The book became immensely popular, particularly after Hitler gained power.

That leads me as a editor to wonder a few things: Did the shorter title help sell the book (which I have not read)? Would the longer original title have been a red flag saying, "Hey, this guy's a crackpot"?

Strange questions, I know, and we'll never have an answer. But strange things strike me sometimes.
.

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RE: Most Tragic Publishing Decision Ever? - 9/2/2012 1:56:25 PM   
Baroana


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Who cares?

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RE: Most Tragic Publishing Decision Ever? - 9/2/2012 2:08:35 PM   
dcnovice


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quote:

Who cares?


I did say it was a strange question.

I was a history major, so I'm intrigued by what shaped the unfolding of events, and I have a professional interest in the power of language. The question occurred me on a quiet Sunday afternoon, so I tossed it out there. It might engage someone; it might not. <shrug>

Sorry I can't give you back the time that went into crafting your insightful reply.



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RE: Most Tragic Publishing Decision Ever? - 9/2/2012 2:11:19 PM   
Winterapple


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Smaller titles are easier to remember.
Writers are often terrible at coming up
with good titles and editors intervene.
Have you ever read some of Fitzgerald's
working titles for The Great Gatsby?
Luckily, Max Perkins stepped in and
nixed clunkers like Among the Ash Cans
and Millionaires.

I read Mein Kampf in college.
Reading it or his speeches it was
hard to get the pull it had on the
German people or a great many of
them. It was a dog whistle that some
ears were tuned to and others not.
William Shirer told a story about being
with a group of reporters from various
countries. They were listening to Hitler
on the radio give an early speech, they
all understood German and knew what
he was saying. The reporters who
weren't German laughed at the speech.
But Shirer said the German listeners
didn't laugh. They were collapsed in their
seats with a glazed look in their eyes.
One of the first indications to those
present that there was something about
Hitler's rhetoric that was very powerful
to his audience.

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RE: Most Tragic Publishing Decision Ever? - 9/2/2012 2:14:23 PM   
dcnovice


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quote:

Writers are often terrible at coming up
with good titles and editors intervene.

True. I'm handy at crafting titles for works I haven't written but struggle to do so for things I have. And as an editor, I often get untitled manuscripts.

_____________________________

No matter how cynical you become,
it's never enough to keep up.

JANE WAGNER, THE SEARCH FOR SIGNS OF
INTELLIGENT LIFE IN THE UNIVERSE

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RE: Most Tragic Publishing Decision Ever? - 9/2/2012 2:27:08 PM   
fluffypet67


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i agree that shorter titles may sell more books or at least cause more people to pick it up to consider reading it. Although too short a title may do the opposite.




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RE: Most Tragic Publishing Decision Ever? - 9/2/2012 2:38:56 PM   
Yachtie


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quote:

ORIGINAL: dcnovice

That leads me as a editor to wonder a few things: Did the shorter title help sell the book (which I have not read)? Would the longer original title have been a red flag saying, "Hey, this guy's a crackpot"?



Well, look at it this way. Which is more enticing -

Dr. Strangelove or How I learned to stop worrying and love the bomb?




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RE: Most Tragic Publishing Decision Ever? - 9/2/2012 2:44:01 PM   
Restyles


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quote:

ORIGINAL: Yachtie


quote:

ORIGINAL: dcnovice

That leads me as a editor to wonder a few things: Did the shorter title help sell the book (which I have not read)? Would the longer original title have been a red flag saying, "Hey, this guy's a crackpot"?



Well, look at it this way. Which is more enticing -

Dr. Strangelove or How I learned to stop worrying and love the bomb?





Prequel to "Prof Obama or How I learned to Embrace the Drone"?

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RE: Most Tragic Publishing Decision Ever? - 9/2/2012 3:35:07 PM   
Musicmystery


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dc,

Napoleon Hill told the story of a restless publisher looking for a million dollar title. One after another was rejected, when the publisher finally called Hill and threatened to publish the book as "Use your noodle and get the boodle."

"My God! You'll ruin me!" exclaimed Hill. "This is a serious book!" Nonetheless, that was the title, unless Hill came up with a better one by morning.

Hill came up with "Think and Grow Rich," one of the most successful books of all time.

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RE: Most Tragic Publishing Decision Ever? - 9/2/2012 9:11:44 PM   
Aswad


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quote:

ORIGINAL: Winterapple

I read Mein Kampf in college.


It should probably be mandatory reading in regard to history.

quote:

William Shirer told a story about being with a group of reporters from various countries. They were listening to Hitler on the radio give an early speech, they all understood German and knew what he was saying. The reporters who weren't German laughed at the speech. But Shirer said the German listeners didn't laugh. They were collapsed in their seats with a glazed look in their eyes. One of the first indications to those present that there was something about Hitler's rhetoric that was very powerful to his audience.


Reminiscent of the RNC and much right wing material in general. It speaks to a certain audience and builds on what is already in a lot of them, including what has been put into them over time from influences around them. To us, it is entirely uncovincing when the people in the ME region say a girl with Downs should be lit on fire because she burned some pages from a school book that may or may not have contained verses from the Qu'ran. To them, it's self evident that it should be that way.

Language, morality and culture form a single entity with three faces. English, she is spoken one way to the left, and she is spoken another to the right, and it is not just her idioms that differ, but the entire fabric of the cognitive structures of sender and receiver. As humans, we have the unique capacity to give reality to ideas that have none on their own (e.g. money), and the vast majority of what we consider human is tied down by the history of these constructs and the manner in which they guide every aspect of our being.

This is one of the reasons I'm glad I learned programming in several languages as a child (my old man saw what computers would become, and used them extensively himself, so he saw to it I had a solid foundation for the future), along with additional human languages. The former, in particular, offers a lot of constructions that make it possible to put in a few words things that you could hardly wrap up with a whole treatise in any of the human languages I have ever used. The latter, by contrast, offers a lot of opportunities for an evocative use of language. But if I speak of the thrill of going beyond suspense of disbelief to a vanilla, I will get a curious look at best and a horrified one at worst, whereas speaking of the same thing to a slave might tickle something at her very core.

You'll see the same thing with books and movies.

I'll use an example from the Wheel of Time (Robert Jordan). To someone that's never read the series, the response to this particular passage in the books will be modest at best. To someone that's read and followed them for a long time, the same passage will often bring a cold shiver to their spine (in a good way) and move them. Because it is in a frame of reference they know and can relate to, one they have been initiated into.

The passage I have in mind is the following, edited for simplicity. Mark the text between the «» signs to make it visible. It has a minor spoiler (a marriage) for anyone that hasn't read up to late in the series, although it is hardly a surprising marriage beyond book three or thereabouts.

quote:

«
My name is el'Nynaeve al'Meara ti Mandragoran.
The message I want sent is this:
my husband rides from World's End to Tarwin's Gap, toward Tarmon Gai'don.
Lan told me once that Malkier lives so long as one man wears the hadori in pledge that he will fight the Shadow,
so long as one woman wears the ki'sain in pledge that she will send her sons to fight the Shadow.
Will al'Lan Mandragoran ride to the Last Battle alone?

[...]
- He will not, my Lady.
I cannot stand surety for anyone else,
but I swear to you under the Light and by my hope of salvation and rebirth:
he will not ride alone.

»


Probably did nothing for you.

Me, I'm reaching for the Kleenex.

IWYW,
— Aswad.

EDIT: Fixed quote signs and broke up the lines closer to the books.



< Message edited by Aswad -- 9/2/2012 9:16:18 PM >


_____________________________

"If God saw what any of us did that night, he didn't seem to mind.
From then on I knew: God doesn't make the world this way.
We do.
" -- Rorschack, Watchmen.


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RE: Most Tragic Publishing Decision Ever? - 9/2/2012 9:41:46 PM   
TheHeretic


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Who knew? 

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RE: Most Tragic Publishing Decision Ever? - 9/2/2012 9:45:37 PM   
slvemike4u


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quote:

ORIGINAL: dcnovice

Now and then, my mind wanders down strange and shadowed paths, with the result that Adolf Hitler came to mind this afternoon. I'm not sure what prompted this.

As you probably know, he wrote a book while in prison for his role in the failed Munich putsch. Hitler's original title was Four and a Half Years (of Struggle) Against Lies, Stupidity and Cowardice. But his sympathetic publisher persuaded him to change that to the shorter and snappier My Struggle (aka Mein Kampf). The book became immensely popular, particularly after Hitler gained power.

That leads me as a editor to wonder a few things: Did the shorter title help sell the book (which I have not read)? Would the longer original title have been a red flag saying, "Hey, this guy's a crackpot"?

Strange questions, I know, and we'll never have an answer. But strange things strike me sometimes.
.

Not quite sure if I understand the point of the query
Not trying to be snarky DC,but as you yourself noted the books popularity(notoriety would probably be a better fit) occurred after he seized power.In other words he did not rise to power on the the impetus of his book sales.....

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If we want things to stay as they are,things will have to change...Tancredi from "the Leopard"

Forget Guns-----Ban the pools

Funny stuff....https://www.youtube.com/watch?v=eNwFf991d-4


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RE: Most Tragic Publishing Decision Ever? - 9/2/2012 9:47:16 PM   
DaddySatyr


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I don't know that it was such an awful decision but, that is only with the aid of hindsight.

Reading Mein Kampf can give us a look into insanity. It can show us, with the aid of the history which followed some of the earliest sown seeds of the insanity that was the third reich.

As has been said, frequently, intellect and insanity often travel their paths in companionship. I have known a few true geniuses in my day and in many ways, outside of the area in which they exhibited genius, they were whack jobs.

Hitler was a mass murdering fuckhead that rebuilt a war-torn nation in the span of less than 20 years and brought that nation to the verge of global domination. If there's one small factoid in that book that gives us an insight into either aspect, the book has been a mitzvah to human kind.



Peace and comfort,



Michael


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RE: Most Tragic Publishing Decision Ever? - 9/2/2012 9:55:53 PM   
slvemike4u


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It would probably be a hijack to point out that Germany was never ever on the "verge of global domination"
Hyperbole doesn't do that claim justice.

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If we want things to stay as they are,things will have to change...Tancredi from "the Leopard"

Forget Guns-----Ban the pools

Funny stuff....https://www.youtube.com/watch?v=eNwFf991d-4


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RE: Most Tragic Publishing Decision Ever? - 9/2/2012 10:47:26 PM   
dcnovice


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quote:

Not quite sure if I understand the point of the query

Just a bit of historical musing on a slow Sunday afternoon--and a spur to find better ways to occupy myself.


quote:

Not trying to be snarky DC,but as you yourself noted the books popularity(notoriety would probably be a better fit) occurred after he seized power.In other words he did not rise to power on the the impetus of his book sales.....

It did well beforehand too, but not quite so spectacularly.

_____________________________

No matter how cynical you become,
it's never enough to keep up.

JANE WAGNER, THE SEARCH FOR SIGNS OF
INTELLIGENT LIFE IN THE UNIVERSE

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RE: Most Tragic Publishing Decision Ever? - 9/2/2012 10:49:01 PM   
dcnovice


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quote:

Who knew?

Tis true: I'm a walking repository of useless information.

Now if I just had some buzzer reflexes to go with it . . .

_____________________________

No matter how cynical you become,
it's never enough to keep up.

JANE WAGNER, THE SEARCH FOR SIGNS OF
INTELLIGENT LIFE IN THE UNIVERSE

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RE: Most Tragic Publishing Decision Ever? - 9/3/2012 12:18:01 AM   
TheHeretic


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quote:

ORIGINAL: dcnovice

quote:

Who knew?

Tis true: I'm a walking repository of useless information.



I meant from the original publisher's point of view, DC, though it is an interesting bit of history.  How many manifestos ever lead into anything at all, much less the greatest horror of a century? 

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RE: Most Tragic Publishing Decision Ever? - 9/3/2012 1:21:23 AM   
stellauk


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I'm of the opinion that shorter titles are generally better.

To me the shorter title draws you in, but the longer title is negative. You can read into it in different ways. Four years of struggling with a dishonest idiot makes you an idiot. It can also imply that other people are idiots, which obviously doesn't sell too well. It also says a lot about the mindset of the author.

To add another musing. Mein Kampf by Hitler is common knowledge and part of culture. Winston Churchill was also a published writer but rarely does it get mentioned what he wrote and I don't think many people could give you the title of a book written by Churchill.

Now what does that say about people and culture?

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RE: Most Tragic Publishing Decision Ever? - 9/3/2012 6:56:09 AM   
slvemike4u


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I've read a number of Churchill's tomes, chiefly those written concerning the war years,for the life of me I would not be able to give you a tittle.
Perhaps his publisher should have pressed for catchier tittles....lol
As I recall they were all well written,they were comprehensive and they tended to show England and Churchill himself in the best of light

_____________________________

If we want things to stay as they are,things will have to change...Tancredi from "the Leopard"

Forget Guns-----Ban the pools

Funny stuff....https://www.youtube.com/watch?v=eNwFf991d-4


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RE: Most Tragic Publishing Decision Ever? - 9/3/2012 11:30:36 AM   
LookieNoNookie


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quote:

ORIGINAL: dcnovice

Now and then, my mind wanders down strange and shadowed paths, with the result that Adolf Hitler came to mind this afternoon. I'm not sure what prompted this.

As you probably know, he wrote a book while in prison for his role in the failed Munich putsch. Hitler's original title was Four and a Half Years (of Struggle) Against Lies, Stupidity and Cowardice. But his sympathetic publisher persuaded him to change that to the shorter and snappier My Struggle (aka Mein Kampf). The book became immensely popular, particularly after Hitler gained power.

That leads me as a editor to wonder a few things: Did the shorter title help sell the book (which I have not read)? Would the longer original title have been a red flag saying, "Hey, this guy's a crackpot"?

Strange questions, I know, and we'll never have an answer. But strange things strike me sometimes.
.


Don't know the answer to your question, but I do recall a book when I was a late teen called "Steal this Book!".

Big black bold letters....and someone did exactly that....blatantly....something like....grabbed it, waved it at the manager or some such and said "thanks" and walked out, only to get arrested.

Guy went in front of the Judge, explained that he was only doing what the book said....no less than had he "bought one but got the second one free" (of whatever they may have been offering a 2 for 1 sale on) and took that same second item home without having actually paid for it either....and he got off.

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