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Rape Culture, Reebok, and Rick Ross - 4/12/2013 9:39:45 AM

kalikshama

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Reebok has ended its relationship with Rick Ross following criticism of lyrics by the rapper which one women's group says are pro-rape.

The 37-year-old apologised in a tweet last week after UltraViolet protested outside one of the company's shops in New York.

In a statement, Reebok said: "Reebok holds our partners to a high standard and we expect them to live up to the values of our brand.

"Rick Ross has failed to do so."

In Rocko's song U.O.E.N.O., Ross raps about giving a woman the drug MDMA, known as Molly while on a night out.

"Put Molly all up in her champagne, she ain't even know it, I took her home and I enjoyed that, she ain't even know it," he rapped.

The song was released in January but he said in a tweet that his lyrics had been misinterpreted and that he didn't condone rape.

Rapper Rocko, who will release his second album this year, has said that he is removing Ross' rap from his song.

'Morally wrong'

Ross has appeared in adverts for Reebok Classic trainers.

The company says it does not believe that the Grammy-nominated rapper "condones sexual assault", but that it is not happy with how he has handled the situation.

"We are very disappointed he has yet to display an understanding of the seriousness of this issue or an appropriate level of remorse," the statement added.

"At this time, it is in everyone's best interest for Reebok to end its partnership with Mr. Ross."

UltraViolet said in a statement: "We are thrilled to hear that Reebok is joining the fight against rape culture and dropping Rick Ross.

"This sends a strong message that rapping about drugging and raping an unconscious woman is not only morally wrong, but has real consequences."

Read more: http://www.bbc.co.uk/newsbeat/22121728

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RE: Rape Culture, Reebok, and Rick Ross - 4/12/2013 9:42:17 AM

kalikshama

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Thank you, Reebok!

After 100,000 UltraViolet members and our allies spoke out, Reebok ended their endorsement deal with Rick Ross, the rapper who brags about raping a woman in his recent single. In fact they issued a strong statement, noting, "We are very disappointed he has yet to display an understanding of the seriousness of this issue or an appropriate level of remorse." When a company does the right thing, it's important that we thank them. Can you sign the card to Reebok?

Tell Reebok:

"Thank you, Reebok!! Thank you for taking a stand against rape culture by dropping Rick Ross!"

http://act.weareultraviolet.org/sign/thankyou_reebok/

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RE: Rape Culture, Reebok, and Rick Ross - 4/12/2013 11:14:27 AM

TricklessMagic

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Congrats, glad it worked out. Keep up the good work.

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RE: Rape Culture, Reebok, and Rick Ross - 4/12/2013 11:46:25 AM

DesideriScuri

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quote:

ORIGINAL: kalikshama
In Rocko's song U.O.E.N.O., Ross raps about giving a woman the drug MDMA, known as Molly while on a night out.
"Put Molly all up in her champagne, she ain't even know it, I took her home and I enjoyed that, she ain't even know it," he rapped.
The song was released in January but he said in a tweet that his lyrics had been misinterpreted and that he didn't condone rape.

Damn!! He should have said they had a contract okaying "consensual non-consent" prior to that evening, and had already negotiated everything at great length.

Edited to add:

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RE: Rape Culture, Reebok, and Rick Ross - 4/12/2013 12:59:35 PM

kalikshama

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Ya, sounds like Reebok mostly had a problem with his lame response, which included these tweets:

Reebok drops Rick Ross over lyric apology fallout

Ross took to Twitter in early April to seemingly apologize for the lyrics he used in his song. He tweeted: "I dont condone rape. Apologies for the #lyric interpreted as rape. #BOSS"

Two hours later he attempted to apologize again: "Apologies to my many business partners, who would never promote violence against women. @ReebokClassics @ultraviolet"

Much of the Twittersphere reacted negatively to his apology attempts:

-- @RadicalONFIRE wrote: "RICK ROSS needs to work on the sincerity of his apologies...just saying."

‏ -- @AprilLeighTree: "Once again a mega-gross rapper promotes rape culture. @Reebok spokesperson & lowlife Rick Ross should be fired! #NotBuyingIt"

-- @lovetricialee: "Rick Ross is simply another expanse of how much further we have to go. Truly pathetic."

-- @weakforcouture: "I hate rick ross. He's an idiot who's trying to backpeddle out of a scandal he brought upon himself"

Read more: http://www.cnn.com/2013/04/11/showbiz/reebok-drops-rick-ross/index.html

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RE: Rape Culture, Reebok, and Rick Ross - 4/12/2013 1:39:09 PM

Kirata

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quote:

ORIGINAL: kalikshama

"Put Molly all up in her champagne, she ain't even know it, I took her home and I enjoyed that, she ain't even know it," he rapped...

he said in a tweet that his lyrics had been misinterpreted and that he didn't condone rape.

I especially liked that part.