RE: The Magic of Marketing

RE: The Magic of Marketing (Full Version)

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freedomdwarf1 -> RE: The Magic of Marketing (7/1/2014 9:42:52 AM)
I've always considered a "pat" of butter to be one of those dinky little foil-wrapped thingies you get at cafes and restaurants that look like a flattened OXO cube which are usually frozen solid like a brick or squishy and about to melt out of the foil as soon as you open it. When I'm cooking, they would be far less than a good "knob" of butter which I estimate at something akin to a tablespoon or ice-cream scoop's worth of butter [:D]

DesFIP -> RE: The Magic of Marketing (7/1/2014 11:41:50 AM)
I'd consider a knob of butter to be roughly cubical, about two tablespoons. A pat would be enough for one slice of toast, one teaspoon.

MrRodgers -> RE: The Magic of Marketing (7/2/2014 1:05:46 PM)
It is as much lobbying. If one throws enough 'free speech' [sic] at govt you get to change the meaning of words to make a profit. So now fresh chicken ca be frozen fresh chicken as long as you freeze it fresh...got that ?

Marc2b -> RE: The Magic of Marketing (7/2/2014 1:31:44 PM)
False bottoms on food products. The fact that hot dogs are usually sold in packages of ten and hot dog buns are usually sold in packages of eight. Any bullshit name that distracts from the products true origin. For example: the farm raised talapia from China that is named "Bounty of the Sea," and has a picture of happy, Nordic looking, fisherman on a boat leaving harbor at sunrise. For that matter, any commercial that shows grandma in her kitchen or some chef lovingly (read slow motion) cooking their masterpiece when you know damn well that the shit is mass produced in a factory. Any price that ends in .99 cents. Really? You honestly think that $49.99 sounds less expensive to me than $50.00?

Musicmystery -> RE: The Magic of Marketing (7/2/2014 3:52:24 PM)
Mark, while I hear you, the answer is -- yes. To many. Prices ending in 7 are the best sellers. $97 will outsell $100 or $95.

Musicmystery -> RE: The Magic of Marketing (7/2/2014 3:56:22 PM)
quote: ORIGINAL: PeonForHer How big is a knob meant to be? I've always wondered. Ron, you wanna take that one?

MercTech -> RE: The Magic of Marketing (7/3/2014 5:26:17 PM)
The use of "broken bill pricing" goes back to the Kresge Company (started at a 5 and dime store and evolved to K-Mart) at the turn of the 20th century. They had problems with shrinkage (read theft) and came up with a simple expedient. Price an item just below an even dollar so that the clerk was forced to ring up the item to make change instead of just pocketing the payment. So, at $1 item became a $0.99 item. A 25 cent item became a 23 cent item. etc. Shrinkage dropped by a significant percentage. The psychological explanation for such pricing came much later. Ok, you can find this as one option in the explanations of why broken pricing is needed if you do a web search. But, according to my Grandfather, that is what he was taught in business school back in the 1920s. (Bowling Green University, Class of 1928)

TheBanshee -> RE: The Magic of Marketing (7/4/2014 5:20:45 AM)
Let's not forget gasoline - for as long as I can remember gas was always sold as xx.9 cents - back in the day 49.9 cents - now $3.79.9 (or whatever it is going for today). Can we just stop the pretense and simply admit to a round number at least?

Musicmystery -> RE: The Magic of Marketing (7/4/2014 5:40:58 AM)
I've worked in retail petroleum management, and silly though it sounds, it actually does increase sales. You also won't see dollars ending in zero. If you're going up from $3.99.9, you jump to $4.01.99, not $4.00.99. Zeros seem fat to price shoppers.

Marc2b -> RE: The Magic of Marketing (7/4/2014 6:00:36 AM)
quote: Zeros seem fat to price shoppers. Yeah, that's true . . . but I still ain't falling for it. Oh look, it's under fifty dollars! [8\|]

Musicmystery -> RE: The Magic of Marketing (7/4/2014 6:22:42 AM)
I hear ya. But if you were looking to buy, $47 wouldn't stop you from buying either.

DarkSteven -> RE: The Magic of Marketing (7/4/2014 7:59:56 AM)
quote: ORIGINAL: mnottertail we should all go metric. Forty years ago, when I was in high school, it was widely known that the US was about to go metric in a few years. I hear that the cost of retooling Detroit for metric is what killed that idea.

MercTech -> RE: The Magic of Marketing (7/5/2014 8:30:00 AM)
quote: ORIGINAL: DarkSteven quote: ORIGINAL: mnottertail we should all go metric. Forty years ago, when I was in high school, it was widely known that the US was about to go metric in a few years. I hear that the cost of retooling Detroit for metric is what killed that idea. Actually, retooling to metric saves money. But, oh, the social resistance. Jimmy Carter almost caused a mutiny when he tried to get the U.S. Government agencies to use A4 Metric size paper instead of 8.5x11. The mixed sizes in automobiles today are a pain as you have to keep two different sets of wrenches to work on anything. It is past time to go metric. It is very hard to sell anything manufactured in the U.S. other than inside the country as U.S. manufactured items often have fastener sizes that are non- metric and U.S. manufactured items do not meet ISO standards. (ISO - International Standards Organization) ANSI standards (ANSI- American National Standards Institute) may or may not meet the ISO standards.

DesFIP -> RE: The Magic of Marketing (7/6/2014 7:21:02 PM)
And it's not uncommon for bolt sizes in a car to alternate between metric and ASE. The Man's just finished rebuilding my daughter's Mitsubishi Galant and there was no rhyme or reason. Some things required metric sockets, others ASE. He has two sets of sockets but by the end of the project, you have to sort them again. He's moved on to his son's Ford Taurus and it's the same deal. Timing belt was metric, tail pipe is American. WTF?

DaCat6 -> RE: The Magic of Marketing (7/12/2014 8:34:11 AM)
a knob of butter is subjective. For me its about the size of an unshelled walnut, for others its a couple of tablespoons. How about a smidge, a dollop, a glug, dash or handful?

DesFIP -> RE: The Magic of Marketing (7/12/2014 3:26:46 PM)
Smidge and dash are about the same. Maybe 1/8th of a teaspoon. Glug is a shot glass, one or one and a half ounces. Dollop is probably half or a third of a glug. I've had to figure out recipes from people who don't measure before. The easiest way would be to have a scale that you can reset to zero and just keep weighing the bowl after each addition. Of course my grandmother would never have stood for that. She wanted them secret so we would tell her that hers were always the best.

MercTech -> RE: The Magic of Marketing (7/13/2014 10:45:13 AM)
quote: ORIGINAL: DaCat6 a knob of butter is subjective. For me its about the size of an unshelled walnut, for others its a couple of tablespoons. How about a smidge, a dollop, a glug, dash or handful? Smidge - the amount that can be balanced on a finger tip dollop - the amount that can be picked up by a corner of the spatula glug - a sound made when gulping down a beverage dash - literally that, a single dash of the spice shaker into the bowl handful - again literal, how much can you pick up in a cupped hand. Now, all these measurements that my grandmother used left one with proportional recipes. With the size of my hands, a batch of biscuits ended up much larger than hers. <grin> ___________________________________________________________________ More Magic of Marketing..... $29 service plan that costs $35. Why is it that when you go to shop for a service, be it cable or mobile or home phone, they never let you know the taxes, service charges, equipment fees ahead of time? Thus, your $29/month bill actually comes in closer to $35.00. And you can never find out what the taxes and fees are anywhere else but in the bill after you have committed for the service.

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