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Ice Bucket Challenge - 8/19/2014 3:54:10 PM   
dcnovice


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Have you taken the challenge? Had someone pour icy water over your head as a way to raise awareness of ALS? I haven't, at least not so far.

To be honest, I'm, not quite sure what i think of this viral phenomenon. It's great that folks have found a creative way to draw attention to a brutal disease, and I've read that giving to ALS charities has skyrocketed.

Yet something doesn't sit quite right with me. Maybe it's the idea of being challenged by name to prove I care, to yield to someone else's idea of what warrants my attention and my funds. Or perhaps it's the slightly gimmicky nature of it all.

Then again, I could be overthinking this.

So I'm curious: What do you think of the Ice Bucket Challenge?



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RE: Ice Bucket Challenge - 8/19/2014 4:00:33 PM   
KYsissy


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The idea is you donate $100 or pour a bucket of icewater on yourself.

As far as a fundraiser, I heard on the radio donations to ALS are at $15 million vs $1 million same time last year so it is obviously working.

Personally, I would not not participate but if it was for a cause near and dear to my heart I would probably dump the icewater and donate.


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RE: Ice Bucket Challenge - 8/19/2014 5:13:51 PM   
TNDommeK


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There are people who don't have clean water or water at all, and that is just wasteful.
I would donate what I could and if not, I sure wouldn't pour water on me.

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RE: Ice Bucket Challenge - 8/19/2014 5:20:26 PM   
KYsissy


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Its a couple gallons. It isnt going to make a difference to those that do not have clean water. If it was possible that any water I waste could make a difference, there is a hose on the side of my house they are free to use. The problem isn't quantity, the problem is location and distribution.

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RE: Ice Bucket Challenge - 8/19/2014 5:36:07 PM   
shiftyw


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I wouldn't take it, simply because I would rather donate to other causes- I would just donate and post a pick of my receipt- like many are doing.

The "stunt" is kinda stupid to me, plus it is wasting too much water when CA is in the middle of one of the worst droughts in years. It seems like a lot of people are taking for granted their access to excess water.
I'd pretty much rather donate to a charity which helps communities without access to water get water, than dump a bunch of it over my head.

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RE: Ice Bucket Challenge - 8/19/2014 6:56:09 PM   
RockaRolla


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I dunno, on paper it sounds kind of counterproductive. The people who take this challenge are basically saying that they're going though it so they don't have to give money. Though $100 is a lot for the average Joe to donate.

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RE: Ice Bucket Challenge - 8/19/2014 6:57:28 PM   
smileforme50


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This sounds like a simple take off from the "Polar Bear Plunge". In various cities across the US, people run into a local body of water in the wintertime, as a way to raise money for charity.

The Polar Bear Plunge in Delaware and New Jersey are held to raise money for Special Olympics. I don't know if the Polar Bear Plunge is strictly a product of Special Olympics or if the ones held in other regions of the country are used to support other charities. But....I think this is just a summertime version of the Polar Bear Plunge used by a different charity.

Hey....whatever they can do to raise money. I sure as hell wouldn't do it.....I like to be WARM.

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RE: Ice Bucket Challenge - 8/19/2014 8:14:07 PM   
DesFIP


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My cousin in South Florida did it. But hell, he was probably grateful to cool off.

It's a horrible way to die and I'm glad so much money has been raised. But my response to this is pretty much the same to ultimatums, I don't pay emotional blackmail. I wouldn't participate.
The other thing is they're asking for $100 if you don't want the ice water bath. That's a lot of money and it's unfair to expect people to pay that much.

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RE: Ice Bucket Challenge - 8/19/2014 9:18:51 PM   
GreedyTop


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one of the folks on my FB list posted a video of himself after being challenged. HE was sitting at his desk, basically said "I've got better things to do with ice (then poured himself a glass of some kind of liquor - scotch, maybe?- over some ice cubes), but I'll write a check".

Me? I can't afford to donate, and no way I'm dumping ice water over my head. I agree with Des - I am not giving in to emotional blackmail. If I could afford to donate, *I* will choose which organization my money goes to, thanks.

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RE: Ice Bucket Challenge - 8/20/2014 7:20:24 AM   
DesFIP


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With that said, I'm glad they've raised so much money. A neighbor of mine developed it right after her husband retired. They had all these plans, she had just gotten her first grandchild, and everything stopped while she slowly slipped away. Rough on her husband, rough on the kids, devastating to all.

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RE: Ice Bucket Challenge - 8/20/2014 7:50:28 AM   
windchymes


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Same here, especially since they've gotten 15 million already. My main causes are disabled veterans and animals.

I had to laugh at my sister, though. Control freak that she is, she took the challenge but dumped the water on herself instead of letting someone else do it, lol.

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RE: Ice Bucket Challenge - 8/20/2014 12:16:02 PM   
Gauge


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This is a fast reply.

The challenge and raising awareness is a good thing. Someone could call me out to do it and you have no chance of me doing it, not because I am a ninny, but because I stopped doing the "I dare you" shit in 3rd grade. As far as me writing a check because I didn't do it, yeah, good luck with that.

I think raising awareness is great, one of the causes that is near and dear to my heart is mental illness, why is it that no one ever does something to raise awareness for a disease no one wants to talk about?

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RE: Ice Bucket Challenge - 8/20/2014 4:19:47 PM   
Musicmystery


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quote:

ORIGINAL: dcnovice

Have you taken the challenge? Had someone pour icy water over your head as a way to raise awareness of ALS? I haven't, at least not so far.

To be honest, I'm, not quite sure what i think of this viral phenomenon. It's great that folks have found a creative way to draw attention to a brutal disease, and I've read that giving to ALS charities has skyrocketed.

Yet something doesn't sit quite right with me. Maybe it's the idea of being challenged by name to prove I care, to yield to someone else's idea of what warrants my attention and my funds. Or perhaps it's the slightly gimmicky nature of it all.

Then again, I could be overthinking this.

So I'm curious: What do you think of the Ice Bucket Challenge?



It doesn't matter what you do or not do with the water. The campaign is successful -- people are talking and passing it on. Mission Accomplished.

Good marketing, after gaining attention, engages and educates. This does so in a fast, kind of cheap way, but...it does it. And it makes an offer that has people either donating or likely spreading the word.

From a Madison Avenue perspective, I think the client would be very, very happy.

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RE: Ice Bucket Challenge - 8/20/2014 4:24:42 PM   
subrosaDom


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quote:

ORIGINAL: Musicmystery


quote:

ORIGINAL: dcnovice

Have you taken the challenge? Had someone pour icy water over your head as a way to raise awareness of ALS? I haven't, at least not so far.

To be honest, I'm, not quite sure what i think of this viral phenomenon. It's great that folks have found a creative way to draw attention to a brutal disease, and I've read that giving to ALS charities has skyrocketed.

Yet something doesn't sit quite right with me. Maybe it's the idea of being challenged by name to prove I care, to yield to someone else's idea of what warrants my attention and my funds. Or perhaps it's the slightly gimmicky nature of it all.

Then again, I could be overthinking this.

So I'm curious: What do you think of the Ice Bucket Challenge?



It doesn't matter what you do or not do with the water. The campaign is successful -- people are talking and passing it on. Mission Accomplished.

Good marketing, after gaining attention, engages and educates. This does so in a fast, kind of cheap way, but...it does it. And it makes an offer that has people either donating or likely spreading the word.

From a Madison Avenue perspective, I think the client would be very, very happy.


Yes. You nailed it. By making it a dare-you, fraternity-sports type thing, it guaranteed virality, because athletes "have" to do it or they will be perceived (incorrectly in my view) as wimps. So the virality is built in. Brilliant marketing. That's all it is. There's nothing to overthink.


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RE: Ice Bucket Challenge - 8/20/2014 4:45:35 PM   
Marc2b


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quote:

Me? I can't afford to donate, and no way I'm dumping ice water over my head. I agree with Des - I am not giving in to emotional blackmail. If I could afford to donate, *I* will choose which organization my money goes to, thanks.


My feelings exactly. I'm hoping to slide under the radar and not get challenged. My big fear is that this is just the start of a new trend and every charity is going to want to hop on the band wagon. What's next? Jump through a flaming hoop for muscular dystrophy?

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RE: Ice Bucket Challenge - 8/20/2014 5:06:54 PM   
kkaliforniaa


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To be honest, I didn't even know why people were doing this. I thought it was the latest fad, like twerking was last year or the year before.. And like someone else said, if you're in a region of the country where it is really hot, what does dumping a bucket of ice water prove.. I agree, it is a waste of water, even if it is tiny amounts in the grand scheme of things, but tiny amounts do add up

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RE: Ice Bucket Challenge - 8/20/2014 6:30:17 PM   
subrosaDom


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quote:

ORIGINAL: Musicmystery


quote:

ORIGINAL: dcnovice

Have you taken the challenge? Had someone pour icy water over your head as a way to raise awareness of ALS? I haven't, at least not so far.

To be honest, I'm, not quite sure what i think of this viral phenomenon. It's great that folks have found a creative way to draw attention to a brutal disease, and I've read that giving to ALS charities has skyrocketed.

Yet something doesn't sit quite right with me. Maybe it's the idea of being challenged by name to prove I care, to yield to someone else's idea of what warrants my attention and my funds. Or perhaps it's the slightly gimmicky nature of it all.

Then again, I could be overthinking this.

So I'm curious: What do you think of the Ice Bucket Challenge?



It doesn't matter what you do or not do with the water. The campaign is successful -- people are talking and passing it on. Mission Accomplished.

Good marketing, after gaining attention, engages and educates. This does so in a fast, kind of cheap way, but...it does it. And it makes an offer that has people either donating or likely spreading the word.

From a Madison Avenue perspective, I think the client would be very, very happy.


There's something even more interesting here. It's generational. For years, ALS was Lou Gehrig's Disease for everyone except neurologists. Now they're calling it ALS again. Because you'd be amazed how many people have no idea who Gehrig was. If they believed Gehrig's name had the staying power, they'd have stuck with that rather than ALS. Think about that simply as a generational comment. And what if it had been Babe Ruth? I'd wager it would still be Babe Ruth's disease, because The Babe is as close to immortal as one can get.


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RE: Ice Bucket Challenge - 8/20/2014 7:09:59 PM   
thishereboi


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I agree it seems gimmicky and to me who you give money to is really your own business. Although I did get a laugh from this one.

https://www.youtube.com/watch?v=DepakUSDtQE

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RE: Ice Bucket Challenge - 8/20/2014 7:18:10 PM   
dcnovice


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quote:

ORIGINAL: thishereboi

I agree it seems gimmicky and to me who you give money to is really your own business. Although I did get a laugh from this one.

https://www.youtube.com/watch?v=DepakUSDtQE

Great video!

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it's never enough to keep up.

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RE: Ice Bucket Challenge - 8/20/2014 10:10:10 PM   
MistressDarkArt


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quote:

ORIGINAL: KYsissy

Its a couple gallons. <snip>


Those of us in California must treat a drop of water as though it's a drop of our own blood. Where I live, we literally cannot drink the tap water because the aquifer levels are so low they've been contaminated by algae blooms.

That said, ALS is a horrible disease I've watched a loved one die from. It was heartbreaking. If you want to help, either donate money or ask the organization what you can do to help that doesn't involve $$ or wasting precious natural resources.

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