Lucylastic
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There are a ton of things wrong with that ad. (And it is an ad. Executives sat around a boardroom somewhere and tried to think how best to influence overweight women to associate their brand with feelings of self-worth and empowerment, and how great if those women weren't even aware of being manipulated in such a way? It's good for their bottom line. That's all.)
chortle.
I take it the "ton" was sposed to be funny hah hah
Yes it is an ad, do you think that only fat women are influenced by ads?
What is new is that some women are getting past the fat shaming and into demanding clothes they can wear while in their lazy fat ugly or dieting phase by being catered to like real humans.
Fat women and men have been ignored in the fashion market for decades and decades.
Men get by because their fashions tend to be muted. Size wise? if you go to most places they dont sell beyond a 3 x unless its a big and tall men store. Men normally dont wear foundation items to the extent that women do (bras, or pantyhose, panties, stockings suspenders, spanx, girdles corsets etc) They also tend to have smaller wardrobes, with similar suits or jeans, its much less packed than most womens. SO Im going to get the male out of the topic...
Women have the choice of pants, jeans leggins, jeggings etc, shirts, blouses, t shirts, tanktops, etc skorts, ten different levels of length, sleeveless, full sleeve cap sleeve, 3/4 sleeve etc etc colours, patterns, in a brilliant blaze of colour, temptation and ohhhhhness. and so much more.
But only in sizes up to a 14. and considerable numbers of women(and men) are getting larger, the figures are astounding, plus size fashions have grown up fast in the past ten years, because they were losing money from slender people who got fat, and by the millons. There wasnt the market. Everybody needs clothes. shock horror and its about fucking time.
Manipulation by advertising, ....oh noes, we fat people must beware, we werent conned by any other advertising before they put out this ad, fatties must be thick, and not realise what adveertising is.
The diet industry shames and costs, women in money and more health issues than simply obesity and anorexia and makes money hand over fist.
Yay Scuse me if your above comment is sneered at.
1. It starts out on the offensive with "I won't compromise." What kind of partner do these women think they are? Conversation and compromise are what couples do. They talk about how they want to move forward together, somebody may have to compromise, and then they take action: where they live, whether they have another child or not, whether they both work outside the home, whether one will change their religion to marry in the other's church, but God forbid she's asked to lose 30 pounds? Why is that any more or less offensive than anything else? Wanting to be and stay physically attractive to - and attracted to - one's partner is not shallow.
Physical attractiveness is fleeting, both observed and felt as one ages.
Ive been married for nearly 30 years, there are things I wont compromise on just as there are things HE wont compromise on.
Yanno, like hard limits, dealbreakers, divorce makers.. We have to compromise to get thru life so thats a shitty assumption to make
God forbid she is asked to lose 30lb? I understand that is acceptable to you, but it wouldnt be to me, from my partner, my kids, a stranger in a train station or anywhere except a doctor in a medical facility.
2. It's an ad that is playing on the emotions of women. I'm embarrassed that there are some of us that even fall for it and find value in that type of advertising. Show me how well the clothes are made and how good they look on women of larger size. When they try to make it about a movement, they're just using our emotions to make a profit. Ick, that anyone would even fall for this.
LOL read manipulating in all advertising.
If you go to their website, or additionelle, they use the plus size models that were in the ad. One of the models, Tess holiday, has her own line
at the site too. They didnt have online ads OR plus size models 20 years ago, but they do now, revamping is not unusual neither is promoting.
How terrible are emotional ads, how terrible are the heart pullers. Im willing to bet tho that it IS the first time you have seen an advert with so many fat chicks in it.
the shame.
Victoria secret(abysmal) always shows how their clothes are made in their ads?... and they use slender models, what is the model size now? how many times have you seen an ad with size ten models on it?
Just the cleaning product ads make me wanna hurl.
Just how many real women love housecleaning so much they dance with their swiffer more than once?
3. "You have one life. Love your body and enjoy it." I cannot support advocating for acceptance rather than advocating for health. When I think of "one life" and "love your body" I think of taking care of your body. Respecting your body and taking care of yourself.
WIth the state of american healthcare, I can most certainly can advocate accepting yourself, its the only way TO be accepted, is for yourself.
Believe me, stressing myself over my weight hurt me more than my fat does. I havent fallen for the "diets" pills and potions scams, but I have been fat all my life, felt the stress the taunts, the hate, the ignorance, even when dieting.
Health is relative. and unless you are that in fat persons life? you know squat about their health, just their fatness, the rest is guesswork and how ugly their mind can be.
I only have one life, I want it to be as much fun as I can, I dont need the rude negativity from others. I certainly dont want someone telling me how the fuck to live it.
Im 55 fat... Im never going to lose the weight Ive seen too many friends regret the surgical route,
due to my health issues, my body will never be smooth or unscarred or be societies "physically attractive" again.
so what am I gonna do, hide under a mumu for the rest of my life?
Ya
NO
I can accept it, Ive got scars, I lived, I gave life. whats not to accept.
I have the rest of my life to live, and I get to decide how I live it.
4. "Diversity is beautiful." Uh huh. Did anyone notice how diverse those gorgeous young models were? Where's my old, fat Italian grandmother, with her coarse gray hair and ruddy skin? Where's my high school English teacher, with her butch haircut and hook nose? Again...how is anyone actually falling for this?
LMAO diversity in advertising is getting better in all avenues, it still has a long way to go, but thats the same in all media driven manipulation.
I don't know if it all relates to feminism at all or not, but if I were a potential customer of Pennington's I would deliberately avoid shopping there because they think I'd fall for such a fluff piece aimed at manipulating my emotions.
I guess you dont watch many ads.
I keep away from them usually, have done for years,
Ive bought many things from Penningtons, their wide width boots and shoes are freakin awesome.
my 44s fit in their bras without trying strangle my back, and cut into my shoulders and droop and stab me in my armpit because of bad elastic
Their panties fit... its amazing.
I hate clothes shopping with a passion, but I go to their site often to windows shop
Just a few personal thoughts
I use the word fat, because its faster to type...
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RE: Feminist fatties expecting not to be judged - 
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