MasterNdorei -> The Bodygroom (8/29/2006 9:02:33 PM)
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In May, Philips Norelco launched a campaign for the Bodygroom, a $35 electric shaver designed to remove hair "below the neck." One can only imagine the squirming that went on at Philips' buttoned-down Stamford (Conn.) headquarters about how to, um, position this product. Ad agency Tribal DDB created a Web site (shaveeverywhere.com) where a guy dressed in a white bathrobe describes the surprising uses to which Bodygroom can be put. Naughty words are bleeped as pieces of fruit resembling certain male body parts pop onto the screen. The clincher: the promise of an "extra optical inch." Guys loved it. Visitors spent 6 1/2 minutes on the site on average and madly forwarded it to friends. For eight weeks following its May 2 launch, the shaver was No. 1 on Amazon's health and personal care category. Has anyone here actually used this? If so, how smooth is the shave? Humbly, Master's dorei
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