darkinshadows
Posts: 4145
Joined: 6/2/2004 From: UK Status: offline
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The show aired on the fifth anniversary of the death of the BNN founder who died awaiting a transplant - and the people taking part were all awaiting transplants and wanted to participate to highlight the problem. It worked - it went worldwide instead of just staying in the Netherlands. Also its reported that any money made from publicity was not the issue and non would be made. Of course they gain publicity - but they hardly 'needed' it - they are far to big a company right now. Peace
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.dark. ...i surrender to gravity and the unknown... |