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sexyred1 -> RE: Who broke the front page? (12/20/2007 9:51:21 PM)
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quote:
ORIGINAL: sexypet
Well it must be a wonderful place to live, that place where mediocrity and substandard conditions are considered preferred because they are "free". It just isn't a valid argument. A simple search of previous forum posts will prove i have always desired a pay site where one might have input. Whether or not i paypaled a donation, didn't achieve the desired effect because it still did not ever provide me the opportunity to be heard.
The powers that be would benefit from a bit of training in Total Quality Management, which has been clearly lacking for some time. That is, the following four process steps, namely:
- Kaizen – Focuses on "Continuous Process Improvement", to make processes visible, repeatable and measurable.
- Atarimae Hinshitsu – The idea that "things will work as they are supposed to" (for example, a pen will write).
- Kansei – Examining the way the user applies the product leads to improvement in the product itself.
- Miryokuteki Hinshitsu – The idea that "things should have an aesthetic quality" (for example, a pen will write in a way that is pleasing to the writer).
They are missing the boat on all 4 points, including valuing the opinion of its users, considering it is us users who click on their valuable advertisers links.
A smarter approach would be to poll its users as to desired site changes instead of randomly force feeding BETA testing down our throats when clearly we are here for something other than being their lab rats.
I do have to say, that you have some valid points there, sexypet. However, I will tell you this. My field is advertising and marketing, so I do know a bit about target marketing. You are making some statements about a purely business decision.
The advertisers on this site are here for what we call CPC or Cost Per Click. It is the latest online advertising model. It used to be cost per thousand, but google changed the business model. Now who advertises here? All sex/kink related sites, right? Well, they really do not care very much about the demographics or psychographics of this site, as much as say, a consumer package goods, or consumer healthcare advertiser would.
All the collarme advertisers care about is volume, sheer numbers of click throughs to their sites. That is what they pay for. So if you and I and the many other people here never click through to those ads, the site is not getting paid. So we are back to the essential model of a free site that is almost self supporting with limited revenue streams from these click through ads.
If the day comes that more mainstream or legitimate advertisers come aboard, then in order to pay for larger ads, they will need audience numbers, traffic figures, share of voice, page views, unique hits, etc. Then collarme could ask for more money upfront before a flight runs. Then collarme would be able to provide proof of audience and then they could charge us for using the site. That way, they would have legitimate quantitative data to provide to advertisers because they would require it under that model. Now they don't.
This may not help your frustration with not being heard here, but the grim reality is that given this business model, I am sure whomever runs this site cares only to a small degree about what we like or dislike about the site, contrary to what you think they might care relevant to advertisers.
And again, you have the freedom of choice to utilize the site or not as you do to complain.
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