|
kittinSol -> RE: SuperBowl Sunday...Any plans? Thoughts on the Events? (2/3/2008 1:54:03 PM)
|
Stone me if you want, but I don't like american football, and I actually HATE televised sports. The whole advertising/marketing/moneypit, the chips, the beer, the noise... the thought of it makes me feel dizzy.
All in all, on a day like today, I'm pretty much fucked. Or not, whichever way you want to look at it, since any sexual attention I may get has been diverted to the magic box (not mine, alas!) . I watched a football match on television here, for the sake of anthropological research, and I noted that there was more advertising than game. YAWN lol.
PS: footballers need to take off their protective gear so that we can watch really get hurt [8D] .
PPS: here's an article by David Lengel:
quote:
For me, the time leading up to the "big show" signals the start of an annual rant. Why do my fellow countrymen and women celebrate Super Bowl advertising like a holiday? Why we are so happy to be wrapped around the fingers of billion dollar brands that have no loyalty to us? Why do conversations in living rooms across the 50 states (and in Canadian homes that are peeking in via boarder town TV affiliates) grind to a halt as the game coverage concludes and ads appear on our screens? "Shhhh, shhhh, the commercials are on, quiet!"
It's regularly pointed out that these ads are worked on for months, and that commercials in general have budgets that per second are significantly higher than mainstream feature films. In other words, there is plenty of eye candy to go around. But so what, they're ads! Our obsession is something that I may never understand, and that many British people reading this will not relate to as they are "stuck" watching everyday British commercials or UK based commentators, while us "lucky ones" across the pond get to gaze in amazement at Pepsi's latest pitch.
Maybe it's a case of Stockholm syndrome. Have Americans fallen in love with the advertisers who have captured them? Are we slaves to big business? Do we exist to consume? Perhaps it's a case of if you can't beat them, join them. Even better, celebrate them! Go Budweiser! Hooray for Toyota! Did you see that Vista ad - I love Microsoft! Who needs teams to root for, we have global brands! Forget the Giants, I'm all about T-Mobile.
(...)
So as I sip my Diet Coke and dig into some 94% fat free natural flavoured microwave Pop Secret popcorn, I'll be waiting for a game-breaking Super Bowl ad from General Motors, and an MVP performance from Gatorade's advertising agency. In between those airings, I'll be on the lookout for any wardrobe malfunctions, and maybe, just maybe, a few downs of football.
http://blogs.guardian.co.uk/sport/2007/02/01/and_now_a_word_from_our_sponso.html
|
|
|
|
