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pinksugarsub -> RE: To see or not to see... (6/7/2008 8:19:34 PM)
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quote:
ORIGINAL: CalifChick
Pink, I'd let this go if you weren't hanging your hat on it as a scientific standard...
Almost every state (if not indeed, every state) has regulations on what size/style/color the PRINTED materials of insurance must be in. This has little, if nothing, to do with anything OTHER than insurance documents, and it certainly isn't "scientifically tested".
I've seen regs in other industries that say 4 point type (which is about size 1 here) is acceptable.
Cali
Really? 4 point type? Man, that is small.
Cali, what other industries are you referring to?
My Google-Fu has failed me; i cannot find the Florida Code of Regulations, or those regulations pertaining to readability.
In Florida, agency rule-making is a complex process and proposed regulations must be supported by objective evidence showing the standards are 'reasonable'. The readability regulations were adopted under this process, and the Dept. of Insurance had a burden of showing that its proposed requirements were reasonable.
This would have been done through scientific evidence of the minimums proposed (as well as other evidentiary burdens).
What insurance materials might you be referring to that are written but not printed?
The regulations in Florida address advertisements, applications, policies, changes in policies, and the like. i can't think of any material an insurance company can transmit, by any means, to any recipient, that is exempt from the readabiity regulations.
pinksugarsub
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