Advertsing Rx Drugs to the Public (Full Version)

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pinksugarsub -> Advertsing Rx Drugs to the Public (6/15/2008 7:23:18 PM)

http://www.fda.gov/fdac/features/2004/404_ads.html

quote:

The FDA's Division of Drug Marketing, Advertising, and Communications (DDMAC) oversees two types of promotion for prescription drugs: promotional labeling and advertising. Advertising includes commercial messages broadcast on television or radio, communicated over the telephone, or printed in magazines and newspapers. Prescription drug ads must contain information in a "brief summary" relating to both risks and benefits. Recognizing the time constraints of broadcast ads, FDA regulations provide that a broadcast advertisement may include, instead of a brief summary, information relating to the major risks. The ad must also make "adequate provision" for distributing the FDA-approved labeling in connection with the broadcast ad. This refers to the concept of providing ways for consumers to find more complete information about the drug.


There was no such advertising only a few years ago.  i especially love the ads for asthma drugs which say 'may cause asthma-related deaths'.
 
IMO, the FDA is yet another federal agency that has failed in its misssion and should be completely overhauled, with all new employees.
 
A/any thoughts?
 
(i encourage P/pl to read the full article; it's pretty good.)
 
pinksugarsub




Alumbrado -> RE: Advertsing Rx Drugs to the Public (6/15/2008 7:32:53 PM)

quote:

There was no such advertising only a few years ago.


They've been prevalent for well over a decade.




kdsub -> RE: Advertsing Rx Drugs to the Public (6/15/2008 7:39:07 PM)

If I was a pharmaceutical company I wouldn't advertise under the conditions set by the FDA...I'd spend all my money on samples to Doctors.

I get a kick out of advertisements for arthritis medicines that may easy your joint pain...BUT you may get cancer...or destroy your liver...OH YEA can't wait to try that.

I think Doctors in general would do a better job of informing you of possible complications...especially knowing your medical history.

Butch




camille65 -> RE: Advertsing Rx Drugs to the Public (6/15/2008 7:40:48 PM)

For some reason I just got the song 'Fernando' by Abba in my head, but instead of Fernando it was... Alumbrado.

What do I think? I think you need to research things a tad more before you post them. Pharmaceutical advertisements are not new. They lead back to the days of travelling salesmen who touted Dr Fickles Majik Elixer To Stimulate Men long before Viagra.




sweetnurseBBW -> RE: Advertsing Rx Drugs to the Public (6/15/2008 7:53:34 PM)

quote:

ORIGINAL: Alumbrado

quote:

There was no such advertising only a few years ago.


They've been prevalent for well over a decade.


What he said.




DomAviator -> RE: Advertsing Rx Drugs to the Public (6/15/2008 9:31:10 PM)

From a business standpoint I think drug advertising is brilliant. Do you know how many hypochondriac women (and men too but women are more prevelant in the hypocondriac ranks as men tend to "tough it out" and shun doctors.) run right out to the doctor to get the latest and greatest in meds for whatever they think ails them?  You would be amazed how many people latch right on to drug ads and "ask the doctor for the purple pill" whether they have heart burn or not or by god they have to have the latest and greatest in antibiotic like "the Z pack" when $2 worth of pennicillin would do a better job LOL.

However, sometimes the ad agencies really need to catch a clue. I still chuckle about the Yaz ads that featured a bunch of women singing "We're Not Gonna Take It". I thought to myself , then why are you advertising it? LOL Those Yaz ads annoy the fuck out of me...




CalifChick -> RE: Advertsing Rx Drugs to the Public (6/15/2008 9:40:08 PM)

Direct to consumer advertising of prescription drugs was legalized 23 years ago, in 1985, in the U.S.

Cali




pinksugarsub -> RE: Advertsing Rx Drugs to the Public (6/15/2008 9:41:07 PM)

quote:

ORIGINAL: Alumbrado

quote:

There was no such advertising only a few years ago.


They've been prevalent for well over a decade.


i guess my sense of time is changing as i continue to mature, Alumbrado.  A decade -- a few years -- it all seems like a rather brief period.
 
pinksugarsub




FangsNfeet -> RE: Advertsing Rx Drugs to the Public (6/15/2008 9:44:41 PM)

I find the advertisment funny when they all end with "Ask your Doctor" These drug companies are basicly playing Dr. After all, when you say "Well Doc, I'm having this problem and I think I need ______." Most Doctors will go ahead and say "We'll give that drug you seen on TV a try."

Instead of asking your Dr how to fix the problem, you're just asking for the prescription. The adversting and short educational details starts making you think that you know what you need.




pinksugarsub -> RE: Advertsing Rx Drugs to the Public (6/15/2008 9:45:32 PM)

quote:

ORIGINAL: kdsub

If I was a pharmaceutical company I wouldn't advertise under the conditions set by the FDA...I'd spend all my money on samples to Doctors.

I get a kick out of advertisements for arthritis medicines that may easy your joint pain...BUT you may get cancer...or destroy your liver...OH YEA can't wait to try that.

I think Doctors in general would do a better job of informing you of possible complications...especially knowing your medical history.

Butch


Whatever the reason, most MDs do a lousy job of explsining possible side effects and adverse reactions to patients.  Maybe they just 'know what's best for you'; i dunno.
 
My MD is terrific, but i still check with my pharmacist and google the drug -- i use the manufacturer's site and read the material marked 'for medical professionals'.
 
pinksugarsub




kdsub -> RE: Advertsing Rx Drugs to the Public (6/15/2008 9:50:51 PM)

quote:

ORIGINAL: pinksugarsub

Whatever the reason, most MDs do a lousy job of explsining possible side effects and adverse reactions to patients.  Maybe they just 'know what's best for you'; i dunno.
 
My MD is terrific, but i still check with my pharmacist and google the drug -- i use the manufacturer's site and read the material marked 'for medical professionals'.
 
pinksugarsub


I'm a baby pinksugarsub...I just take what the Doc says and glad I don't know the side effects...Then I won't worry as my liver turns to mush




pinksugarsub -> RE: Advertsing Rx Drugs to the Public (6/15/2008 9:52:10 PM)

quote:

ORIGINAL: camille65

For some reason I just got the song 'Fernando' by Abba in my head, but instead of Fernando it was... Alumbrado.

What do I think? I think you need to research things a tad more before you post them. Pharmaceutical advertisements are not new. They lead back to the days of travelling salesmen who touted Dr Fickles Majik Elixer To Stimulate Men long before Viagra.



The Op is about TV advertising, magazine ads, etc, known as 'Direct to Public'.  That's why i included a sentence encouraging P/pl to read the whole article i linked.
 
The Op is not so broad as to discuss the patent medicine industry and the history of the FDA.
 
(i'm deliberately not rising to the bait in yr post, camille.  But i gotta say; if you dun like my Ops, why bother reading them or posting on the threads?)
 
pinksugarsub




pinksugarsub -> RE: Advertsing Rx Drugs to the Public (6/15/2008 9:59:17 PM)

quote:

ORIGINAL: DomAviator

From a business standpoint I think drug advertising is brilliant. Do you know how many hypochondriac women (and men too but women are more prevelant in the hypocondriac ranks as men tend to "tough it out" and shun doctors.) run right out to the doctor to get the latest and greatest in meds for whatever they think ails them?  You would be amazed how many people latch right on to drug ads and "ask the doctor for the purple pill" whether they have heart burn or not or by god they have to have the latest and greatest in antibiotic like "the Z pack" when $2 worth of pennicillin would do a better job LOL.

However, sometimes the ad agencies really need to catch a clue. I still chuckle about the Yaz ads that featured a bunch of women singing "We're Not Gonna Take It". I thought to myself , then why are you advertising it? LOL Those Yaz ads annoy the fuck out of me...


Ya, Dom Aviator, those Yaz ads are baaaaddd.  LMAO.
 
My personal favorite is 'Have a Happy Period' for Always pads.  Are they kidding?  Like it's fun to menstruate?
 
Here's a great site for other dumb ass ads:
 
http://trulyawful.blogspot.com/2007/04/have-happy-period.html
 
Hope Yr Father's Day was great!
 
pinksugarsub 




pinksugarsub -> RE: Advertsing Rx Drugs to the Public (6/15/2008 10:03:23 PM)

quote:

ORIGINAL: CalifChick

Direct to consumer advertising of prescription drugs was legalized 23 years ago, in 1985, in the U.S.

Cali


Cali, i'd appreciate a link for that, if you have one.  The issue interests me.
 
In any event, there's no denying that pharmaceutical companies have really stepped up DTC ads in recent years.  i can't remember seeing one before about 2000 or so.
 
Thanks again.
 
pinksugarsub





SinLee -> RE: Advertsing Rx Drugs to the Public (6/15/2008 10:10:42 PM)

quote:

ORIGINAL: FangsNfeet

I find the advertisment funny when they all end with "Ask your Doctor" These drug companies are basicly playing Dr. After all, when you say "Well Doc, I'm having this problem and I think I need ______." Most Doctors will go ahead and say "We'll give that drug you seen on TV a try."

Instead of asking your Dr how to fix the problem, you're just asking for the prescription. The adversting and short educational details starts making you think that you know what you need.


Doesn't matter honestly, doctors will typically prescribe the drug that gives them the most crap anyway, hence why reps from the drug companies go visit doctors with free samples, information and free pamphlets... it's not as if the doctors call the reps and say hey give us more stupid pens.

If you know the diseases, disorders, issues, whatever that you have, and you know that that drug is a possible solution, when you ask your doctor about it from a educated standpoint, they will listen. And yes, there are people like me that will go look up medication for their own issues.




philosophy -> RE: Advertsing Rx Drugs to the Public (6/15/2008 10:14:48 PM)

quote:

ORIGINAL: SinLee

If you know the diseases, disorders, issues, whatever that you have, and you know that that drug is a possible solution, when you ask your doctor about it from a educated standpoint, they will listen. And yes, there are people like me that will go look up medication for their own issues.



.......just out of curiosity, does the ability to use google, access to television advertising and a reasonable grasp of basic biology equal the years a medical doctor has to put in in order to be able to practise madicine?
From an outside pov, advertising for medical drugs on tv is bizarre in the extreme. From that outside pov it seems that US culture puts commerce above health.




pinksugarsub -> RE: Advertsing Rx Drugs to the Public (6/15/2008 10:19:57 PM)

i've seen reports that the typical famiily MD prescribes about 20 different drugs to his patients for common ailments.  These are drugs he has experience with and has learned about.
 
Yr right -- and the article in the Op discusses this -- that one criticism of DTC ads is the phenom of patients asking MDs for new drugs they've seen advertised on tv. The MD probably isn't familar enough with it and these new drugs are certain to cost more money than older ones, which might work just as well.
 
You can bet the drug reps are touting their drugs and sampling them to MDs to try and increase sales.  They certainly are not an unbiased source of drug information.
 
pinksugarsub




CalifChick -> RE: Advertsing Rx Drugs to the Public (6/15/2008 11:03:45 PM)

The Food and Drug Law Journal published an article in 2002 which shows the development of Direct-to-Consumer (DTC) Advertising as it relates to prescription drugs.

Under the "History of..." portion of this article, it says, in part, "The first U.S. prescription drug print advertisement directed to the consumer was issued in 1981 by Boots Pharmaceuticals, a British drug company whose American subsidiary was located in Shreveport, Louisiana, for the ibuprofen product, Rufen.  ... [By] September 1982, faced with a novel concept for which FDA was unprepared, the Commissioner of FDA issued a formal request to the pharmaceutical industry for a voluntary moratorium on DTC advertisements, to allow FDA time to research the issue. ... In September 1985, FDA finally settled on its position on the dissemination of DTC advertising. In a Federal Register notice, FDA stated its jurisdictional authority and said that DTC advertisements must meet the same legal requirements as those directed at physicians. FDA maintained that pre-existing regulations governing prescription drug advertising would sufficiently safeguard consumers. With the moratorium lifted, pharmaceutical companies began to expand their promotional activities. "
 
The full article can be found here.
 
Cali
 




Termyn8or -> RE: Advertsing Rx Drugs to the Public (6/15/2008 11:28:43 PM)

I read the article. Sugar coated. Some truth in it but IMO not objective. I do not trust the drug companies. I got good reason.

Want my opinion ? :

http://members.aol.com/JURB6006/Killyastine.htm

Look at the side effects at the bottom.

FUCK those people.

I will not take drugs and I will not go to a doctor except to get stitched up or something. They can do the plumbing and carpentry but they will never ne allowed to troubleshoot my body. If I can't do that I will die.

I made that decision years ago and if you know what kind of Man I am you know that I will die at home, barring some freak accident or something. And if you think I won't stick to it you should have seen how sick I was two weeks ago. Half of you would've called 911.

They can use their knives and needles on me, their clamps and little doodads. They can put the Terminator back together, but they will never fuck with my insides. They simply do not know what they are doing. I want nothing to do with them for that.

You think I am crazy ? OK, but when I am 70 with nice brown hair and all my teeth, don't come crying to me. I don't buy any of it. I don't eat a whole lot of shit, I am very picky. I don't take showers every day brecause I don't need to, probably because of what I don't eat. I also don't have to brush my teeth every day for I would guess the same reason. I just don't get bad breath. But remember all the things I do not eat. The list is extensive.

I am completely outside of their system, my body chemistry differs than that of most people. Even if they did know what they were doing they probably wouldn't on me. I am cuty of a different cloth or something. I have found a system that works for me and I don't need them.

Don't construe this as advice to shun medical attention, most of you can't do it. I can. Most people cannot live without some form of medical intervention in their lives, do not kill yourself trying to be like me. This has been a lifelong commitment. If you did not do what I did in the past, do not expect to be able to do what I do in the future.

My blood sugar is so stable I can work three days without eating, one of my teeth capped itself. I don't get as many hardons but they are like that of a twenty year old. It does not bend, I always thought that was what hard meant, and still do.

My only problem now is starting to work out again. I used to be able to lift the back end of a small car, like a Vega or something.

I want nothing to do with doctors. Sure sew me up, reattach things, but no internals. When you can work three days without food, you can tell me I am wrong. Their food pyramid is a fuckling joke and I got proof. I ate nothing but meat today. I haven't eaten a piece of fruit in five years. I show no signs of scurvy.

FUCK THEM.

But you might not be able to say that.

T




DomAviator -> RE: Advertsing Rx Drugs to the Public (6/16/2008 12:27:20 AM)

quote:

ORIGINAL: philosophy

quote:

ORIGINAL: SinLee

If you know the diseases, disorders, issues, whatever that you have, and you know that that drug is a possible solution, when you ask your doctor about it from a educated standpoint, they will listen. And yes, there are people like me that will go look up medication for their own issues.



.......just out of curiosity, does the ability to use google, access to television advertising and a reasonable grasp of basic biology equal the years a medical doctor has to put in in order to be able to practise madicine?
From an outside pov, advertising for medical drugs on tv is bizarre in the extreme. From that outside pov it seems that US culture puts commerce above health.


For the most part, the practice of medicine is not what most think it is - nor are the years of schooling actually necessary and most doctors forget most of what they learn or never use it again. Probably the best way to fix the health care crisis would be create a new category of practicioner and to have most medicine practiced by persons other than doctors... Aside from the odd cases involving differential diagnosis between exotic tropical diseases or some bizzare neuropathy, practically everything done in medicine is done via a cookbook recipie.

For example, in the event of a cardiac arrest everyone - whether a doctor, a paramedic, a critical care nurse, etc will follow the same exact ACLS protocol. If the person is in asystole "flatline" it is continue cpr, intubate, IV - preferably 2, confirm asystole in more than one ECG lead, look for underlying cause (hypoxia, hypothermia, drug overdose etc and treat for that) transcutaneous pacing if available, 1mg epinephrine IV push every 3-5 minutes, 1mg Atropine IV push every 3 -5 minutes, consider bicarb 1mEQ/kg with a down time of 15 min or more. If the underlying cause is treated, and you reach .04 mg kg on the atropine with no conversion, try a last push of 2-5 mg of epi and then call it and note the time of death.  Similar "recipies" exist for every other problem.  You dont need 12 years of school to do that - every paramedic in my volunteer fire dept, including myself, learned it in a single weekend ACLS class.

Less dramatic things than cardiac arrest are treated similarly. Kid has ear pain and tugs at ears, otoscope shows a reflection on the typanic membrane, prescribe the pink shit (Amoxicillin). Person has nasty cut - wash out, infiltrate with lidocaine to numb, debride dead / damaged tissue, suture up, cover with clean dressing, prescibe broad spectrum antibiotic, give tetnus booster. 

For the most part very little of what doctors do requires any great skill or training. In fact, for most routine things I would rather be treated by a paramedic or a nurse as they know more than most doctors do. If only I had a dollar for every time I have had to correct a doctor over the radio when he gave an incorrect order (shock asystole, use the wrong epinephine - the 1:1000 instead of the 1:10,000 etc) or seen a doctor do something utterly retarded in the emergency room - like start an IV in an artery instead of a vein. (hint - if you withdraw the needle and blood squirts 6 feet out of the cathether instead of slowly oozing, then it aint a vein.) or had to have a cop pull a helpful bystander physician off of our patient before he hurt them further. (Nice tracheotomy Dr. Dermatologist - I would have tried the Heimleich Maneuver,  if that didnt work then I would have used a laryngoscope and mc gill forceps to visualize and remove the object, and if that didnt work I would have done a needle cricothrotomy with a 14ga IV needle, and if that didnt work then I would have done transtracheal jet insulfation but hey what the fuck you had a steak knife handy so nice work on the throat slitting Doc!) Honestly, if I was ever in a serious accident and heard someone say "Im a doctor" I would start crawling away! I would claw my way to freedom dragging myself by the fingernails if need be. LOL

Despite the mystique and aura they like to create around themselves, most doctors actually know very little outside their own area of expertise. (and less than your average boyscout when it comes to emergency care). Therefore I think SinLee is absolutely correct to be an informed consumer and to ask about and for specific medications.  I personally want what I tell him to give me, not what he needs to write one more scrip for to get the cruise to Jamacia. I dont want his fancy $38 "Z Pak" of Zithromyocin because I know my body and I know that $3 worth of amoxicillin or penecillin will knock out that bronchitis and have me right as rain in two days with fewer side effects. I would NEVER take a drug I didnt know and havent read up on because I have no faith in doctors.

I have told this story privately to a few people here - but Ill tell it publically now. I recently called a foreign doctor a variety of slurs and stormed out of an emergency room in a rage and called the state health dept . Why? Because he asked the date of my last menstural cycle. I couldnt believe it and actually made him repeat the question twice. If he can not tell that the 6' 4" tall, 230 pound extremely masculine patient named Kevin with the baritone voice and a moustache sitting on the table in front of him is male, or if he lacks the biological knowledge that men do not menstrate, then I certainly wouldnt ingest any potions he may prescribe. Just because someone is a doctor doesnt mean they aren't an idiot, so its in a persons interest to be an informed consumer.




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