Cagey18 -> RE: The psychology of automobile names (11/24/2008 11:49:18 PM)
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quote:
ORIGINAL: Lordandmaster Yes, actually I do: http://chameleon-translations.com/Index-Companies-pajero.shtml quote:
The Mitsubishi Pajero was renamed Montero (‘hunter in the mountains’) in Spain and the Americas, and — strangely — Shogun (‘Japanese warlord’) in the UK; but people in other parts of the world, including Australia and continental Europe, drive about cars which proudly proclaim their driver to be a Pajero in lettering along the side. That still is not evidence that it was introduced as the Pajero in Spain (nor as you originally asserted, "never sold very well in Spain")... but rather that it was just marketed as the Montero in those countries (as I originally asserted), and the Pajero in other (non-Spanish speaking) countries. So...actually you don't.
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