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sappatoti -> RE: Superbowl And Its Impact On The World (1/27/2009 2:02:59 PM)
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Besides the local impact that a Super Bowl hosting has on the city and region, there are also major trends that take place in the broadcast and advertising industries as a result of this one game. The Super Bowl is arguably the single largest, most watched television program in the United States now, and at least 40 countries, if not more, have rights to broadcast it within their borders. Huge amounts of money exchange hands at the corporate levels in order to gain rights to be "the official this" or "the official that" of the Super Bowl and the recipient of these funds goes to the NFL (National Football League) and/or the broadcast network. Of course, the network... NBC for this year... paid a huge amount of money to the NFL for the near-exclusive rights to control the broadcast and export the signals to the interested parties around the planet.
In order for NBC to get the revenues to pay the hefty broadcast rights, they charge insane amounts of money to advertisers who wish to hawk their products and services during this one-time, exclusive event. Many in the advertising world use the Super Bowl as the launching pad for the advertising campaigns they've spent money developing for the coming year. In an advertisers' blitz, each one has tried to come up with a unique angle they hope is memorable enough to break above the rest. If consumers can come away from the game remembering the one advertisement, perhaps there's a chance they may actually try the product or service for the first time with the advertiser's hope they can convert them into long time customers. For many companies, no expenses are spared in the creation of these advertising spots with huge sums of money exchanging hands between advertising agencies and talent (creative, technical, and performance) in order to get these unique pieces of pop culture onto the television broadcast schedule and before the consumers' eyeballs and eardrums during the game.
The amount of money that passes hands is staggering, for this being a purely commercial sports/entertainment. That may be the biggest effect on the rest of the world.
In the end, it's just a game between two highly paid squads of players that compete to see who wins the league championship. Is it a "world" title? My personal opinion says it isn't simply because no team from outside of the NFL plays in the game. Then again, if given the chance, I'm sure the NFL would consider professional teams from outside the United States, if the demand for this form of gamesmanship is warranted. Once that happens then perhaps this game could be considered a "world" title game.
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