FirmhandKY
Posts: 8948
Joined: 9/21/2004 Status: offline
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quote:
ORIGINAL: tazzygirl Good enough for me. The households are chosen by IPSOS, not just whoever wanders across the enter button on some generic survey. Mar 21, 2011 9:00am Study Raises New Questions for Opt-in Online Data A paper published by the U.S. Census Bureau reinforces serious questions about the reliability of surveys filled in by volunteer participants on the internet – and extends those concerns in a new direction. Past research has thrown doubt on the ability of so-called “opt-in online panels” to produce results that accurately reflect the views of the broader population. The new study not only reinforces that evidence, it also calls into question whether such data are reliable for two other key purposes, evaluating changes over time and differences among groups. ... That said, it’s rigorous work from researchers at the forefront of academic evaluations of survey data – and their conclusions are striking: “This investigation revealed systematic and often sizable differences between probability sample telephone data and non-probability internet data in terms of demographic representativeness of the samples, the proportion of respondents reporting various opinions and behaviors, the predictors of intent to complete the Census form and actual completion of the form, changes over time in responses, and relations between variables.” For all its importance, this should not be an astonishing result. Opt-in online panels are comprised of people who sign up to click through questionnaires on the internet in exchange for points redeemable for cash and gifts. The use of these panels is vast, especially in market research, because it’s cheap and fast. But it’s also problematic, because the nature of opt-in panels violates the most basic principles of probability sampling. We ruled out reporting opt-in online panels at ABC News more than a decade ago. In 2008 David Yeager, then another student of Krosnick’s, along with Krosnick and several of their colleagues, wrote a groundbreaking paper questioning the accuracy of opt-in online data. And a year ago the American Association for Public Opinion Research issued a report saying such panels should not be used to represent population values, should not be described as representative and should not claim a margin of sampling error. The results of the "poll" may or may not be correct. However, since it fits your agenda and biases, I'm sure you see no problems with it. Firm
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Some people are just idiots.
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