RE: Anti-Gay Group Slams JCPenney over Father’s Day Ad

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RE: Anti-Gay Group Slams JCPenney over Father’s Day Ad - 6/12/2012 7:34:58 AM

Winterapple

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In advertising they would say both brands are struggling to remain relevant.
It's a twisted quid pro quo in many ways.

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(in reply to Winterapple)

Post #: 21

RE: Anti-Gay Group Slams JCPenney over Father’s Day Ad - 6/12/2012 7:37:58 AM

Iamsemisweet

Posts: 3651
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I agree. Hope they have nice shoes.

quote:

ORIGINAL: erieangel

Looks like I have to start shopping JCP.

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The Cat: Oh, you can't help that. We're all mad here. I'm mad. You're mad.
Alice: How do you know I'm mad?
The Cat: You must be. Or you wouldn't have come here.

(in reply to erieangel)

Post #: 22

RE: Anti-Gay Group Slams JCPenney over Father’s Day Ad - 6/12/2012 12:12:27 PM

calamitysandra

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Completely off topic:

Sanity! Back from hibernation? How have you been?

/off topic

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Post #: 23

RE: Anti-Gay Group Slams JCPenney over Father’s Day Ad - 6/12/2012 12:38:12 PM

TNDommeK

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On facebook there was a huge thing with Ellen and Million Moms. Ellen's "like" reached over a hundred thousand. The million mom's page didn't even have close to a thousand members. So it was kind of a landslide, as far as facebook goes. I think it brought plenty of business to JCP. Haven't see the two dad commercial yet though. I'm all about values and such, but I am also about letting people be who they choose( or don't choose) to be. There are plenty of kids in the country who have the love of no one, so if two men decide to show love to one child, I'm for that.

By the way, this is the first time I have ever posted in P&R, simply because I am not caught up on current events enough to voice an opinion. But this is one I knew about, so there. Just My

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Post #: 24

RE: Anti-Gay Group Slams JCPenney over Father’s Day Ad - 6/12/2012 1:28:46 PM

kalikshama

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Welcome to the nuthouse! Gird your loins

(in reply to TNDommeK)

Post #: 25

RE: Anti-Gay Group Slams JCPenney over Father’s Day Ad - 6/12/2012 1:38:03 PM

Marini

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Joined: 2/14/2010
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quote:

By the way, this is the first time I have ever posted in P&R, simply because I am not caught up on current events enough to voice an opinion. But this is one I knew about, so there. Just My

Come back soon MyPretty, we have the sexiest people down here, and we have a lot of good times.

We also sometimes have some pretty wild parties down here.
Come and enjoy the love fest.

< Message edited by Marini -- 6/12/2012 1:40:28 PM >

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Life-long Democrat, not happy at all with Democratic Party.
NOT a Republican/Moderate and free agent

(in reply to TNDommeK)

Post #: 26

RE: Anti-Gay Group Slams JCPenney over Father’s Day Ad - 6/12/2012 3:15:50 PM

TNDommeK

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I think I might, I post everywhere else, why not here. Some of the things ya'll talk about on this particular topic is like a second language. But I'll do My best to keep up.

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Our snark-nado needs more cowbell

(in reply to Marini)

Post #: 27

RE: Anti-Gay Group Slams JCPenney over Father’s Day Ad - 6/12/2012 3:52:35 PM

MasterSlaveLA

Posts: 3991
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quote:

ORIGINAL: Winterapple

Penney's may indeed go bust but it won't be because of these outraged moms boycotting or because they did a ad campaign with Ellen

You confuse said "million moms" (or whatever) and their "boycott" with the RESULT of the PR generated by this, and the apparent hit to JC Penney's sales/stock price. It doesn't matter if said "million moms" (I doubt there are actually a million of them) shop there or not. The topic generates PR, any anyone (i.e., doesn't have to be part of said 'million mom' group) can decide whether to shop there or not. From the stock price and first quarter sales, JC Penny's CEO's emphasis on this particular issue seems to be FAILING. Long term?!! Who knows... but the initial numbers don't look good.

quote:

Could this be a cynical attempt on Penney's part to get free publicity? ... Uh, yes.

That's what I'd stated... and believe.

quote:

Penney's did marketing research before they put this out.

So did Coke when they introduced "New Coke" many years ago -- and it flopped!!!

Research is only as accurate as it's methodology.

quote:

I in no way think having Ellen do this campaign has hurt their business at all.

Dunno... just going by the "numbers" and the "stock price", this DOES appear to be hurting. But again, it's only been a quarter -- the long term will tell a better story... and their CEO has stated he expected sales to drop within the first year.

quote:

if I were in retail I'd be very eager to pitch to upscale gay dads

The allure of that segment has less to do with "upscale" and more to do with those consumers having more disposable income.

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Post #: 28

RE: Anti-Gay Group Slams JCPenney over Father’s Day Ad - 6/12/2012 3:54:34 PM

MasterSlaveLA

Posts: 3991
Status: offline

quote:

ORIGINAL: Musicmystery

lol -- you guys realize retail stores have an annual cycle, right? Summer ain't the hot season.

LOL... you realize FIRST QUARTER is NOT part of the "Summer" retail cycle, right?!!

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Post #: 29

RE: Anti-Gay Group Slams JCPenney over Father’s Day Ad - 6/12/2012 3:59:02 PM

MasterSlaveLA

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quote:

ORIGINAL: GotSteel

quote:

ORIGINAL: MasterSlaveLA
1) I personally think all this is a means to simply gain PUBLICITY on JC Penney's part

*gasp*

They ran an ad campaign to gain publicity...

*GASP*... that's exactly what I'd stated -- have you always been puzzled by the COMPLETELY OBVIOUS?!!

lol

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Post #: 30

RE: Anti-Gay Group Slams JCPenney over Father’s Day Ad - 6/12/2012 4:08:41 PM

MasterSlaveLA

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quote:

ORIGINAL: TNDommeK

On facebook there was a huge thing with Ellen and Million Moms. Ellen's "like" reached over a hundred thousand. The million mom's page didn't even have close to a thousand members.

You do realize that "Facebook" is about as accurate a predicter of success as placing one's bets on which direction a dung beatle faces on Saturday -- where... you know... actual/audited first quarter sales losses and a plummeting stock price holds more credibility, right?!!

quote:

I think it brought plenty of business to JCP.

You can "think" that... but then, you'd be completely ignoring the sales and stock losses.

*Note: Once again, their CEO has stated he feels sales will be lower the first year, and picking up thereafter. Time will tell.

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Post #: 31

RE: Anti-Gay Group Slams JCPenney over Father’s Day Ad - 6/12/2012 4:18:37 PM

Musicmystery

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Joined: 3/14/2005
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quote:

ORIGINAL: MasterSlaveLA

quote:

ORIGINAL: Musicmystery

lol -- you guys realize retail stores have an annual cycle, right? Summer ain't the hot season.

LOL... you realize FIRST QUARTER is NOT part of the "Summer" retail cycle, right?!!

I realize trying to associate a year's sales with a single separate issue is pretty silly and self-serving.

(in reply to MasterSlaveLA)

Post #: 32

RE: Anti-Gay Group Slams JCPenney over Father’s Day Ad - 6/12/2012 4:31:07 PM

MasterSlaveLA

Posts: 3991
Status: offline

quote:

ORIGINAL: Musicmystery

quote:

ORIGINAL: MasterSlaveLA

quote:

ORIGINAL: Musicmystery

lol -- you guys realize retail stores have an annual cycle, right? Summer ain't the hot season.

LOL... you realize FIRST QUARTER is NOT part of the "Summer" retail cycle, right?!!

I realize trying to associate a year's sales with a single separate issue is pretty silly and self-serving.

You "realize" that NOBODY has been so "silly" and "self-serving" to have (i) addressed a "year's" worth of sales, or (ii) incorrectly confusing the First Quarter with the "Summer" retail cycle BESIDES YOU, right?!!

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Post #: 33

RE: Anti-Gay Group Slams JCPenney over Father’s Day Ad - 6/12/2012 4:47:10 PM

truckinslave

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You do realize that if it is summer now,it was summer twelve months ago?
And that it's down some 30% from, uh, twelve moths ago?

Genius, MM.

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(in reply to Musicmystery)

Post #: 34

RE: Anti-Gay Group Slams JCPenney over Father’s Day Ad - 6/12/2012 5:35:05 PM

erieangel

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You do realize that most retail is in the red this time of year don't you?

(in reply to MasterSlaveLA)

Post #: 35

RE: Anti-Gay Group Slams JCPenney over Father’s Day Ad - 6/12/2012 5:39:18 PM

dcnovice

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Joined: 8/2/2006
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FR

For anyone who wants to voice support (or opposition):

https://www.jcpenney.com:443/dotcom/jsp/feedback/secure/feedback.jsp?pageId=pg100097

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it's never enough to keep up.

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(in reply to erieangel)

Post #: 36

RE: Anti-Gay Group Slams JCPenney over Father’s Day Ad - 6/12/2012 5:50:39 PM

LookieNoNookie

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quote:

ORIGINAL: kalikshama

One Million Moms and the department-store chain are locking horns again

Just a few months after anti-gay group One Million Moms launched a campaign to remove Ellen DeGeneres as JCPenney’s spokesperson because of her sexual orientation, the group is boycotting the department store over a new ad featuring a same-sex couple. The Father’s Day ad shows real-life dads Todd Koch and Cooper Smith playing with their children, Claire and Mason. The ad reads:

“First Pals: What makes Dad so cool? He’s the swim coach, tent maker, best friend, bike fixer and hug giver — all rolled into one. Or two.”

One Million Moms, part of the American Family Association, complained that JCPenney was “continuing on the same path of promoting sin” with this new ad, and recommended their supporters write “Refused … Return to sender” on their JCPenney catalog when it arrives. They also advised members to close their JCPenney accounts and talk to their local-store manager about their concerns.

“It is obvious that JCP would rather take sides than remain neutral in the culture war. JCP will hear from the other side so they need to hear from us as well. Our persistence will pay off! We must remain diligent and stand up for Biblical values and truth.”

The last time One Million Moms and JCPenney locked horns, the store responded by standing behind its partnership with DeGeneres, stating that “Ellen represents the values of our company” — and with this kind of proequality advertising, JCPenney is “continuing to reinforce its progressive values.” It’s not the first fight for either of them; in February, JCPenney distributed a Mother’s Day ad featuring two lesbian parents and their daughters; One Million Moms also took a stance against Urban Outfitters after the store featured two women kissing in its catalog in April.

I think it would have been well advised that they didn't use the phrase "tent maker" when describing two Dad's.

(in reply to kalikshama)

Post #: 37

RE: Anti-Gay Group Slams JCPenney over Father’s Day Ad - 6/12/2012 5:55:37 PM

Sanity

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Joined: 6/14/2006
From: Nampa, Idaho USA
Status: offline

Ive been fabulous, never better nor happier

I havent gone anywhere, just lurking and posting a lot elsewhere until the moderation improved, and it seems a bit better now so here I am

And thank you sandra, I do appreciate the sentiment

quote:

ORIGINAL: calamitysandra

Completely off topic:

Sanity! Back from hibernation? How have you been?

/off topic

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Post #: 38

RE: Anti-Gay Group Slams JCPenney over Father’s Day Ad - 6/12/2012 6:25:05 PM

MasterSlaveLA

Posts: 3991
Status: offline

quote:

ORIGINAL: erieangel

You do realize that most retail is in the red this time of year don't you?

You do realize that their financials show THEIR sales are DOWN from THEIR OWN SALES for the SAME TIME last year, don't you?!!

JCP - April 2012 vs April 2011
http://ir.jcpenney.com/phoenix.zhtml?c=70528&p=irol-newsArticle_print&ID=1696183&highlight=

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Post #: 39

RE: Anti-Gay Group Slams JCPenney over Father’s Day Ad - 6/12/2012 6:26:59 PM

PeonForHer

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