Musicmystery
Posts: 30259
Joined: 3/14/2005
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quote:
ORIGINAL: LookieNoNookie
quote:
ORIGINAL: Musicmystery
Simple market research shows that people are in favor of allowing some form of legal gay coupling. JCP knows this, and correctly ignores the fringe groups. From there, we have, again, people assuming coincidence is causation.
JCP went into discount retailing, changing its business model. Aside from customer expectations, discount retailing is a tough field; only a few players are good at it, and no one touches WalMart in this regard. Add to that the woes of retail stores generally in the growing age of online shopping. Many other factors.
But nice to know CM has so many talented and experienced retail analysts posting. If I'm ever interested in investing, I'll be sure to ask!
The coupon thing is interesting. It actually costs customers, but as Proctor & Gamble learned, doing away with them caused customer outcry--they think they're being gypped, unaware that if a company can afford the sale price, they can afford that all the time (short of a loss leader). But they're used to their coupons!
Actually, JCP's current marketing scheme is entirely bent on eliminating the concept of "discounts".
Hence why they're failing (at the moment...I believe they'll fix this in time) because 6 months isn't enough time to change 3 decades of Guest behaviour.
No, silly, JCP is eliminating sales in favor of everyday low prices.
That's called discount retailing.
Like Wal*Mart.
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RE: Anti-Gay Group Slams JCPenney over Father’s Day Ad - 
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