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njlauren -> RE: Fat and/or Ugly? Stay Out of Abercrombie & Fitch (5/19/2013 9:04:04 PM)
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The irony is that by doing this, they are destroying the opportunity for a huge market. Women size 14 and up are something like 40% of the market these days, and that isn't cheese whiz, and most women are size 10 and up by far, the size0/size2/size4 championed by the fashion industry are a small minority, yet that is what they cater to. I remember laughing when Anne Taylor said they were adding larger sizes, and it turned out they were going to size 10, instead of size 8. From a marketing and business standpoint, and given how big people are getting, leaving a huge chunk of the market to 'tentware' providers and the like is really, really stupid, large size clothing that looks good can be a big market (no pun intended).
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