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The Magic of Marketing - 6/30/2014 5:16:17 AM

MercTech

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Just ruminating on the "Magic of Marketing".

A "cup" when used as a unit of measure is always 7 ounces in the english system. Unless you are talking coffee pots then it is 6 ounces. How is this transformation done, the Magic of Marketing.

A product labeled "100% All Natural" has an ingredients list of
congealed cottonseed oil
cheese flavoring
orange coloring.
How did this become all natural?
The Magic of Marketing

Anyone else have an example?
George Carlin would have loved this thread... another thing that makes you go "Hmmm"

Post #: 1

RE: The Magic of Marketing - 6/30/2014 11:33:18 AM

LafayetteLady

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A cup is 8 ounces not 7.

(in reply to MercTech)

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RE: The Magic of Marketing - 6/30/2014 11:40:44 AM

freedomdwarf1

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quote:

ORIGINAL: LafayetteLady

A cup is 8 ounces not 7.

Interesting....
Here, a cup is usually 7oz or sometimes 6oz whereas a "tall" cup is often 9oz.

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RE: The Magic of Marketing - 6/30/2014 11:43:42 AM

AthenaSurrenders

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US and UK ounces are different too (at least fluid ounces) just to complicate things.

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RE: The Magic of Marketing - 6/30/2014 11:45:40 AM

mnottertail

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we should all go metric.

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RE: The Magic of Marketing - 6/30/2014 11:47:37 AM

freedomdwarf1

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Yep.

1 UK Fluid Ounce = 0.96076187 US Fluid Ounce

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Post #: 6

RE: The Magic of Marketing - 6/30/2014 2:35:15 PM

MercTech

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The change from 8oz to 6oz is pure marketing to make your coffee pot seem bigger.

A "cup" is half a pint which is 16 ounces.

A pint's a pound, the world around. The original definition of a "pound" was the weight of one pint of milk.

But, does anyone else have another example of pure marketing hype designed to fool a person?

< Message edited by MercTech -- 6/30/2014 2:36:05 PM >

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RE: The Magic of Marketing - 6/30/2014 2:36:12 PM

mnottertail

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GAWD, I thought a pint was the weight of Guinness world round.

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RE: The Magic of Marketing - 6/30/2014 2:41:47 PM

LookieNoNookie

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quote:

ORIGINAL: MercTech

Just ruminating on the "Magic of Marketing".

A "cup" when used as a unit of measure is always 7 ounces in the english system. Unless you are talking coffee pots then it is 6 ounces. How is this transformation done, the Magic of Marketing.

A product labeled "100% All Natural" has an ingredients list of
congealed cottonseed oil
cheese flavoring
orange coloring.
How did this become all natural?
The Magic of Marketing

Anyone else have an example?
George Carlin would have loved this thread... another thing that makes you go "Hmmm"

"Serving size".

Gotta love it.

All the new "only 100 calories" products out there.....you get two of what you'd normally eat 12 of.

Few are capable of doing the extended math...they just buy more of them (at higher margins per) and think they're gonna lose weight :)

It's a beautiful world :)

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RE: The Magic of Marketing - 6/30/2014 3:58:41 PM

MercTech

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Oh, yes. 100 calorie packaging...

Little Debbie brand "Nutty Bars" I love em for packing lunches.

Well, the 100 calorie version costs about 30% more and the only different is single ones per plastic wrapper instead of two per plastic pack in the regular box.

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Post #: 10

RE: The Magic of Marketing - 6/30/2014 6:28:11 PM

DesFIP

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With that said, we buy Klondike Bars 100 calorie bars. Individually wrapped and you know how many you've had. If I have a half gallon of ice cream in the freezer, I don't weigh out how much I take. Single serving items allow you to eat sensibly for things which you have less than required will power to handle.

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RE: The Magic of Marketing - 6/30/2014 6:54:32 PM

MercTech

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What is your package size?

At one time, coffee came on 1pound containers.

Then it was 13 ounces.

Now.. 10 ounces.

Is everyone really being fooled that they aren't paying much higher prices?

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Post #: 12

RE: The Magic of Marketing - 6/30/2014 9:56:58 PM

RemoteUser

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"It appeared that there had even been demonstrations to thank Big Brother for raising the chocolate ration to twenty grammes a week. And only yesterday, he reflected, it had been announced that the ration was to be reduced to twenty grammes a week. Was it possible that they could swallow that, after only twenty-four hours? Yes, they swallowed it."

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Post #: 13

RE: The Magic of Marketing - 6/30/2014 10:12:10 PM

LafayetteLady

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Of course a "half gallon" of ice cream isn't a half gallon anymore either.

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Post #: 14

RE: The Magic of Marketing - 6/30/2014 11:48:59 PM

freedomdwarf1

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Coffee is a good one.

Used to be 1lb refill bags.
Then half-pound bags.... sold as 227g.
The price goes up by 5p a bag.
Then you notice a lot are only 220g bags!!

The latest one over here is cigarettes.
20 cigs per pack.
Prices rise to stupid levels - Mayfair are over £8 a pack now!!
The prices seemed to stabalize for a while, then you notice the packs aren't 20's.
Often only 19 in a pack and sometimes only 18's for the same as 20 a few weeks ago.

Milk... Commonly sold in 1pt, 2pt, 4pt and 6pt plastic cartons (we don't usually have gallon ones here).
Lately, it isn't 4 pints any more (2.27L), it's only 2 Litres for the same price.
What a swizzzz!!!!

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“If liberty means anything at all, it means the right to tell people what they do not want to hear.”

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Post #: 15

RE: The Magic of Marketing - 7/1/2014 12:37:31 AM

AthenaSurrenders

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What I find more frustrating than the more expensive single-serve packs are the packs that are obviously enough for one but marked (in tiny letters) as more than one serving so they can put things like 'less that 1g fat per serving!' and have it technically be true.

The worst I saw was a standard sized can of soup which was allegedly 2.2 servings. Why on earth would you sell 0.2 of a serving? What am I supposed to do with that? A blatant attempt to manipulate the calories per serving.

It seems to happen a lot more on US products than UK ones, where they will do the ridiculously unrealistic serving sizes so that they are below the threshold where they can claim 0 trans fats. Very misleading since they do of course contain trans fats and if you eat the amount a normal human being would, you're getting a considerable amount.

And don't get me started on 'light' products which remove a quantity of normally occurring fats and replace it with tons of sugar...

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Being your slave, what should I do but tend
Upon the hours and times of your desire?

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Post #: 16

RE: The Magic of Marketing - 7/1/2014 5:33:44 AM

PeonForHer

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quote:

Anyone else have an example?
George Carlin would have loved this thread... another thing that makes you go "Hmmm"

A 'knob' of butter. How big is a knob meant to be? I've always wondered.

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RE: The Magic of Marketing - 7/1/2014 8:12:32 AM

PeonForHer

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quote:

What is your package size?

Eh? I thought Des was female.

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Post #: 18

RE: The Magic of Marketing - 7/1/2014 8:35:32 AM

MercTech

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quote:

ORIGINAL: PeonForHer

quote:

Anyone else have an example?
George Carlin would have loved this thread... another thing that makes you go "Hmmm"

A 'knob' of butter. How big is a knob meant to be? I've always wondered.

And, is a knob larger or smaller than a "pat"?

Can of soup, enough to fill a bowl. But, it is labeled as having 2 or 3 servings (depending on brand).

What is a serving size? Take chips (crisps if you are in GMT). Serving size 1-2 oz. Umm, how many people eat six chips?

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Post #: 19

RE: The Magic of Marketing - 7/1/2014 8:57:02 AM

PeonForHer

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quote:

And, is a knob larger or smaller than a "pat"?

Well, I'd rather put my mouth on a nice big pat than a knob.

(I'd forgotten that you're not British, MT.

)

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