MrRodgers
Posts: 10542
Joined: 7/30/2005 Status: offline
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quote:
ORIGINAL: Musicmystery quote:
ORIGINAL: BenevolentM Why are so few people wealthy? Well first, wealth is pretty common. 2 million more people become millionaires in 2013, and there are nearly 14 million millionaires globally, 4 million of them in the US. And what is "wealthy"? I think a lot of posters here would feel wealthy without 1 million if they had annual incomes of $100,000 -- and 20% of Americans do. Or even $75,000. And the average US income is $51,000. But second, it's because people tend to think in terms of dollars per hour, which severely limits their income ceilings, rather than focusing on ideas and service and how to leverage those to create a strong market for their market segment. The Puritan work ethic says "if you didn't sweat, you didn't earn it." So we toil over producing crafts, rather than leverage our talents. I had someone complain once that his friend wanted to make beautiful hand-carved cutting boards, but he couldn't make a living at it, so doing what you love and earning money was, in his mind, bullshit. I gave this problem to my business class yesterday. After all, how many cutting boards can you make, and at what price? Without turning to mass-production, which wasn't an option in this case, what could he do? What about teaching a class in how to carve these boards? What could he get for that reasonably? I have a friend who collects old barn wood and turns it into high end one of a kind furniture pieces that he sells in Manhattan for thousands each. Could high end art boards sell? For what? How many could he do? How many could he sell -- not many, perhaps, but one a month? And he could still make a few regular boards a week for sale. They came up with a very doable $87,500/year for this guy -- couple boards a week, one high end board a month, a six week once-night-a-week class every two months. They could have gone further -- record a class and he'd have a DVD he could sell on the Internet -- Say, $30, and with decent marketing -- a Google Ad and a web site, maybe just the videos instead of DVD product -- sold another ... what? 10 a week? 100? 1000? Even ten is an extra $15,000 a year, and he doesn't have to do anything more for it. He could let his students sell their boards in his store or on his site for a commission -- another income stream, and they don't need to set up separate marketing. He could speak on finding and sharing your life's passion -- another marketing opportunity and income stream. He could write a book about his experiences -- especially good for marketing, and another income stream. He could partner with other intriguing craftspeople too, for even more opportunities. But if he does what most people do, he'll live a bitter life, just scraping by, complaining no one appreciates his talents, and that their just aren't good jobs for wood carvers. Or that the economy sucks. Or that government is strangling businesses. Or that big corporations are greedy and unethical. Whine whine whine whine. That's why. What you speak of here is entirely correct and more so than ever because market barriers used to be advertising costs when now we have the web in addition to the networking and local leveraging. People too often though, think of it all as happening in a few days or weeks when a friend of mine created pool (8 ball) leagues (TAP) The Association of Pool. once organized provided him enough income to help his wife support them. His competition was APA (Budweiser) BCA (Billiard Congress of America) which doesn't market nearly enough and I think he saw that and the need and exploited how pool had overtaken bowling as family pastime and recreation. Well now it is almost world-wide, (franchised) is grossing millions per year and he has often said to people...it took him 8 years just to get it off the ground. Most things take time, effort, patience and getting out there and spreading the word and of course...advertising.
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