Lucylastic -> RE: Advertising Women (2/12/2015 7:23:36 PM)
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ORIGINAL: sexyred1 Having been in advertising for my entire career, I can tell you do not blame ads. Blame our consumer culture and aspirations.. Advertising and marketing simply present products/services that they believe people want, based on consumer research. What people want is based on our culture, including our obsession with celebrity, now more than ever. That is why celebrities replaced models in many ads. The obsession to look like our celebrities and models is formed early on, despite the best attempts at parenting. Especially now, with technology and social media, it's never ending and you cannot protect against it. You can only hope to instill values and perspective. Do I like that my young teen nieces think they are fat when they are not and they compare themselves to music icons? No. Do I mind that they wear make up and get their hair done earlier than when I started? No, because they received these cultural messages earlier and more often than I did growing up. But, I still love ads about beauty because there is nothing wrong with trying to look good. You will never be able to change consumer perception and aspirational marketing. Hello Lovely Lady hope you are feeling good right now. This is a bit of a ramble cos I have long felt dislike of advertising since I moved to North America BUT:) Ive been fat my entire life...I was 10lb five ounces born, I looked six months at 3. At age 11, I was 155lb, despite dancing practice 8 hours a week. Ive been called fatty four eyes since I was seven, Yes, some serious self esteem issues for MOST Of my life. My issue was that I was a size above the top acceptable fashion sizing... which back in the 70s in the UK was a 14. I was a 16-18. Fashion for those sizes was for old matrons. I had a very adult sense of sexuality at 14 and wanted lingerie, party clothing. it was a nightmare I had to make most of my clothes if I wanted something "special". My search led me to Ann Summers (sex toys and lingerie) back in the mid 80s, they didnt have much in plus sizes, but they had a few, I worked my way up to manager, then my life changed and I moved over to Canada pregnant and with a 3 yr old. Fast forward to 2015. Ive owned a company that was mainly BDSM but also fetish and lingerie gear, as long as they had a plus line, I had that quite successful for 10 years. Now I own a corset shop that only has corsets that go up to a size 45 inch waist. Why? because its a market that wasnt open to me when I was looking for sexy stuff as a fatty. The biggest news of the year for me, and at least two decades overdue, is that Tess Munster, is largest plus-size model to be signed to a mainstream modeling agency. http://en.wikipedia.org/wiki/Tess_Munster http://www.huffingtonpost.ca/2015/01/26/tess-holliday-plus-milk-model-contract_n_6551370.html http://tessmunster.com/ http://instagram.com/effyourbeautystandards Ive been following her and other plus size models and plus size clothing companies for a couple of years, to promote, to share and enjoy with other women of my size and over. Not wanting to turn this into a fat thread, but it is an advertising stunt I can and will follow. I do strongly dislike most adverts, brand names and wont buy some brands because of their ads. its so false, so materialistic, I love the horse adverts for bud, but Ive never bought a case of it, the stuff is...foul(taste is subjective:)) Sorry for the ramble..pain killers taking hold so Im gonna stop for now. Hope this makes some kind of sense Hah reminds me I got a free swiffer today, I gave it to hubby, and said if you have an orgasm while you dance around and swiffer, Ill have a go... But if theres no orgasm, I wont be buying one:) heh:)
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