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FirmhandKY -> RE: Restoring the draft (7/23/2007 7:56:27 AM)
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This is your source:
MSNBC’s Star Carves Anti-Fox Niche
MSNBC revamped its prime-time schedule two weeks ago, shelving many of its prime-time hosts in favor of documentary-style programs but retaining “Countdown,” a program the network cites as its great growth story.
That growth, while coming from a base that Fox News would find disastrously puny, is demonstrable, especially among the group that is chiefly sold to news advertisers: people between the ages of 25 and 54.
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Still, for the year, Mr. Olbermann has managed to climb past CNN into second place in the news channel competition at 8 p.m. among that 25-to-54 group. That qualifies as a feat for MSNBC, though Mr. Olbermann’s show remains little more than a dot in the rearview mirror of Fox News.
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... he seems to have been able to honk his horn loud enough to raise hackles at Fox, which, Mr. Olbermann enthusiastically acknowledges, has been his precise intention as well as a useful marketing strategy.
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Mr. Olbermann thinks he knows one reason behind his gains. He believes that Mr. O’Reilly’s audience, which is still huge, is aging. He noted that Mr. O’Reilly’s total viewer ratings are basically flat, while his numbers in the younger audience group have been dropping — down about 15 percent for the last quarter. “There is no other conclusion to draw than he is not adding younger viewers,” Mr. Olbermann said.
Of course, in terms of numbers of viewers in that younger age group, Mr. O’Reilly is still playing in another league, with about three times as many as Mr. Olbermann. But that does represent a small slice of the total audience for Mr. O’Reilly.
MSNBC’s research claims that the median age for Mr. O’Reilly’s audience is 71, while Mr. Olbermann’s is 59. (Fox and CNN both report that the only figures they get for median age of shows with older audiences is “65 plus,” and that Mr. O’Reilly’s audience falls into that category.)
The age discrepancy has led Mr. Olbermann to dish out even more mockery in his attacks.
This is my source:
What do people think of cable news?
Who Is Watching Cable News?
Using Pew’s media consumption survey, we have compiled a profile of the average viewer of different media outlets and sectors.
The average viewer of Fox News identifies himself as conservative in ideology (although he classifies his party affiliation as independent).
The average CNN viewer, in contrast, self-identifies as being a moderate, but also tends to be registered as independent.
The MSNBC viewer tends to be a Democrat, and describes himself as a political moderate.
Fox News viewers are the oldest at 48.7 years, followed by CNN (47.1) and MSNBC (46.5). Of the three, the CNN viewers have the lowest median income, $45,000 a year. In contrast, both MSNBC and Fox News viewers make $62,000.
You are taking mockery, marketing ploys and partisan research as gospel simply because it denigrates people you dislike, and fits your stereotypes.
FirmKY
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