I do not see how people assumed that Bugei acted like she was 'his' - all I have seen is polite references stating that her reply, whilst not polite, is to be expected.
If someone wrote suggesting I had written something wrong or inappropriate to how they perceive BDSM to be, then thats there choice and my choice to ignore.
It was her choice to write back a less than complimentary reply.
Does not mean that BDSM is becoming too popular and encouraging the wrong sort of people - which is what I saw the OP being about. There is no wrong sort - there are individuals the the right to express how they see fit. It may not be everyones idea of politeness, or respect, or 'real and true'.... but it is freedom of expression. Basic Human Rights. Each to their own within a consensual environment - and it only effects you if you allow it to.
What was done by Bugei is neither here nor there. The question set by the OP was:
' Her response makes me wonder if what we do is becoming to popular and attracting the wrong people, or if better communication is required to get over the fundamentals of what we do. '
There is no wrong - no right - no black nor white. We are not elitist. In an ideal world, there would be no bigorty. What there is, is a 'community' where to be true to yourself and your desires in a consenual manner with those participating with you whilst, using the clearest form of communication is paramount. The only ' fundemental ' is CONSENSUAL. Other than that, everything else is subjective.
Peace and Rapture