xssve
Posts: 3589
Joined: 10/10/2009 Status: offline
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quote:
ORIGINAL: dcnovice quote:
you can't just say "you're wrong, period", Actually, stef said that, not me. Meantime, I'm curious to hear how you would have handled the situation, given your apparently superior moral vision. Also interested to learn whether you think it was wrong of Rush Limbaugh's sponsors to withdraw their support after his Sandra Fluke comments, Were they being mercenary? I already mentioned how I would have handled it, with PR, probably by issuing a statement to the fans that Guillen's comments in no way reflected the views of the management (assuming it isn't an it' snot, in my case) in defense of free speech and making the argument that coercing Guillen into suppressing his personal opinion would be doing what Fidel would have done - i.e., Free speech is an American value, and quashing it is unpatriotic, which it is, especially given the sacrifices made by those who put their lives at risk in defending it, to otherwise is to spit in their faces. Something along those lines, i.e, upholding the values I believe in seems like the only option if I'm truly willing to put my money where my mouth is - which clearly would not occur to one who does not share those values, and is more included to put their mouth where the money is. I might even include a gesture to further solidify my commitment to free speech, and throw in a little guerrilla marketing gimmick, allowing the fans to express their disagreement in a safe and democratic manner, perhaps by furnishing peanuts for the fans to throw at him, a little bread and circuses, in fact I'm pretty sure I could pack the damn stadium by doing it, by taking advantage of the adage that there is no such thing as bad publicity, a good PR flack can spin damn near anything. In the second instance, the situation is not the same: Limbaugh took the risk on his own show, and paid the consequences, and in doing so upheld the principles he apparently believes in which is a form of integrity even if it's low principle he's espousing. The market responded to his elucidation of low principle, that's how the cookie crumbles, Limbaugh alone is responsible for the content of his show, Guillen didn't say it on Limbaughs show. But if I'm not mistaken, the market punished the Limbaugh show in particular, not Clear Channel in general, even though by your reasoning, if they were so worried about profits they should not have given him that soapbox to begin with. I didn't really follow it, but I'm sure Clear Channel issued the usual disclaimers. There is a lot of that when it comes to advertising, "yeah, but will it sell in Peoria" is often blamed for the bland programming we are forced to endure - advertisers by nature like to appeal to as broad a market as possible. I'm less sure about FCC censorship, since a lot of advertisers may and do prefer racier appeals - it tends to make advertising agencies get pretty creative, i.e., the Quiznos ads that were on for a while that were predicated on a very thinly veiled element of homoeroticism, and that campaign was pulled rather suddenly, presumably when the more puritanical portion of the audience finally started catching on, it was a risky move, adn I dont know if it paid off or not, the Quiznos here closed down after being the "hot spot" for some time, I don't know if the Two were related. Anyway, Limbaugh's been saying much worse shit for years, being rewarded for it by his fans, and ignored by everybody else, in this case, he misjudged the national mood, and the amount of media exposure it would generate C'est la vie. Back to the first example, they didn't fire Guillen, merely censured him, but did they increase attendance by doing so? Hard to say, and it's not only a chickenshit way out, it's shitty marketing to boot, IMO.
< Message edited by xssve -- 4/15/2012 10:02:43 AM >
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