Musicmystery
Posts: 30259
Joined: 3/14/2005 Status: offline
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quote:
ORIGINAL: MrRodgers quote:
ORIGINAL: subrosaDom quote:
ORIGINAL: MrRodgers quote:
ORIGINAL: Musicmystery quote:
ORIGINAL: freedomdwarf1 Very true. But that assumes you're (potentially) losing 50% of sales - an argument I see all the time that doesn't usually happen in real life. Unless the price hike is exorbitant and you suddenly become uncompetitive compared to your competition, chances are, your sales will drop by a very very small margin and probably less than 0.5%. So it wouldn't always make sense to swallow the price increase. In your (unrealistic) example, what most companies do in that situation, and knowing that psychologically the $1.01 price tag doesn't sell as well as things ending in $0.99 (stupid consumers usually only see the whole $$'s), they'd use a tactic like "$1.09 each or 2 for $2.09" making the consumers think they'll actually save money by buying 2 instead of one. We see that a lot over here when fuel prices go up and chain stores start forecasting that product prices will rise as a result of the fuel hike. And strangely enough, it actually works and sales go up!! No. Sigh. Again..... Some goods are elastic. Some goods are inelastic. Many goods are somewhere in between. How elastic that good is determines whether or how much of the cost will be passed on, because the goal is to maximize profit, not simply margin per unit. I'm not "assuming" anything. I'm attempting illustrate a principle of which you are clearly clueless and don't want to know either. And it doesn't have to be a 50% drop. A 1% drop might do it -- or not -- depending on volume and margin and -- elasticity. It's honestly (not sarcastically) microeconomics 101. Not rocket science. Another problem with your misunderstanding is that if producers could simply raise prices and make more profit, they'd already do it. They don't have to wait to pass on costs. One example is gasoline prices. When prices are rising, station owners don't raise prices as fast as wholesale prices, because they're worried about losing business. And...ironically, they suffer when prices rise. Conversely, when gasoline falls, they are very slow to match the falling prices, to make up their lost margins again. You are only very partially correct. Few products are inelastic to pricing. Gas and food are essentially 99% inelastic. The strict technical definition of inelastic pricing has become the question of a product's demand rising when the price falls. There is no longer any question that as prices rise...demand falls but almost all cases, when retail prices go down, demand does not rise. All true, insofar as microecon is concerned. There are also other factors that are psychological. For example, to use a reductio ad absurdum, if I sell a new Porsche 911 for $10K, demand will fall because no one will believe it's really a Porsche. Even if it is, I'd have to say it's a giveaway. So elasticity is one of many variables (a very important one) subject to a multiple regression analysis. Even at 1 cent, the old diet pills named Ayds weren't going to move. So everything MrRodgers says is true; it's not the only factor unless you're talking only economics. Of course, you address this point. But now, let's say look at a specialty market, say art. As prices rise, as long as there is a belief, even irrational, that prices will continue to rise (e.g., bubbles or even objective evidence), then demand may increase, not fall, because everyone wants to cash in on the future value. Art is not a good example. Many of Warhol's paintings went for $100-$150,000 when he was alive. (most of them painted by $10/hr students) But when Warhol died, his Campbell Soup canvases for example took off as we've seen. Two things happened. By dying, buyers (the market) knew there would be no more so it was...the end of supply. Theoretically, demand would fall if it was resold while it easily may have, demand didn't change or went down because fewer buyers had enough money but because any ensuing buyer would know...there won't be anymore. A group of canvases were eventually purchased for $15 million and for the rarity and elimination of supply. A recent Vegetable soup can with opener sold for $23.8 mill. with even less demand. Thus a permanent reduction and in this case, a removal of supply means the price will do nothing but go up even though there will be fewer and fewer buyers with enough money to buy them. Actually, the art of a dead painter is a different issue, because in that case, the supply curve is a vertical line.
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