Termyn8or -> RE: Bye bye happy meals? (4/28/2010 10:24:51 PM)
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FR Wanna see this turn into a PR dream ? (this is all me, not a quote nor construed as anything but as their optimum plan) "McDonald's is as concerned about public health as anyone and has examined this issue in detail. Worldwide we will no longer include toys with happy meals, until existing suppiles are exhausted. Instead they will now include a puzzle, either visual or simple, a sheet like in a coloring book and a crayon. The crayon will not be packaged with the happy meal. It will requested by the customer at the ordring desk, at which time they can choose from the standard 64 crayon colors. Later other colors may be added. This wil achieve our goal of enhancing the McDonald's experience for the customer without avoidable issues. This will achieve the goal of a responsible company. First of all we do not make toys, we make food. We make our own food to sell and the well being of the children must be considered, so we have decided not to trust a third party any longer. Also, it is not inconcievable that such a practice may cause youngster to put their toys in their mouth not knowing where they have been. There are even more factors, but it has been determined that we must, if to be considered responsible, discontinue the practice. " Turning a loser into a winner is my game. What does this do for them ? Well think about why they have an edge. Mass production. For mass production to be an asset the key is product uniformity. If they just "overcomply" it might be their best bet. They could introduce "healthy meals" or something, but still offer the "classic" menu choices. Public opinion would skyrocket, unless everyone is as cynical as I. I really doubt that. What's more they can claim that now they are doing something good, that they have adapted to the need of their customers. And they are seriously ready for something like that. They have been repeatedly criticised "their food is junk", and rightly so. They can use this to turn that image around, or they will become extinct. Where is their head office ? Maybe I should go apply for a job in PR. Should I dress, or show up naked :-) T
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