Edwynn -> RE: The White Female Vote in America (11/13/2012 12:57:27 AM)
|
quote:
ORIGINAL: kalikshama [image]http://www.atlnightspots.com/wp-content/uploads/2012/11/02.png[/image] What's Up with White Women? They Voted for Romney, Too ...Here are some figures from this year’s exit poll, which the Edison Research company conducts for a consortium of media companies, and from previous ones. In 2004, Bush got fifty-five per cent of the white female vote, and Kerry got forty-four per cent—a “reverse gender gap” (one working in the G.O.P.’s favor) of eleven points. In 2008, McCain got fifty-three per cent of the white female vote, and Obama got forty-six per cent—a gap of seven points. Compared to four years earlier, the reverse gender gap in this demographic had decreased by four points, indicating that the Democrats were making progress in attracting the votes of white women. But this year, that trend turned around again. Far from narrowing further, the reverse gender gap among white women widened to fourteen points. Romney got fifty-six per cent of the white female vote; Obama got just forty-two per cent. When I first saw these figures, I was surprised, too. How could Obama have done so poorly among white women and yet carried the overall female vote by eleven points—fifty-five per cent to forty-four per cent? The answer is that white females make up a smaller proportion of the overall electorate than they used to—thirty-eight per cent in 2012 compared to forty-one per cent in 2004—and Obama racked up enormous majorities among non-white women, who are growing in numbers. Ninety-six per cent of black women voted for Obama; seventy-six per cent of Hispanic women voted for him; and so did sixty-six per cent of women of other races, including Asians. Since about one in six voters is now a non-white woman, those votes were enough to cancel out the reverse gender gap among white women and turn the female vote as a whole into one of the key elements of Obama’s victory. Read more: http://www.newyorker.com/online/blogs/johncassidy/2012/11/why-white-women-voted-for-romney.html#ixzz2C289DPl0 Just goes to show, when you market to the winsome, you lose some.
|
|
|
|