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SusanofO -> RE: Marketing (3/17/2007 1:05:28 AM)
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I agree with the Marketing definition that was posted by dawntreader. IMO, you are already marketing yourself, kyra, just by being on this site, and showing the "real you" (as you do). You are 'marketing' yourself by simply being here (if you declare you are seeking, anyway, and even really even if you don't declare it, as you post a fair number of bdsm educational types of posts that are probably very helpful to many, and this leaves an impression w/people, too). You also just post a fair amount, and start new thought provoking threads, which is a good thing, and your posts are so thoughtful, too (another good thing).
Marketing, IMO, in this personal, service-oriented context we are in, would just be about "putting yourself out there", and thinking of all of the possible avenues and methods available for doing that, and choosing which ones you want to use. I think you're on-target, with the notion that over-selling oneself can baragain w/the notion of connoting integrity, at times. On the other hand, confidence can be sexy.
The kind of person you are comes across beautifully in your posts, IMO (I don't know you personally, but I certainly like the posts I've read). *You don't have to change the way you are, or a thing about how you put yourself across, at all - if that would portray who you are,or how you want to be viewed, in a way you'd not see as the "real you". But IMO, merely being here, and having a profile on this site is, by my definition, 'marketing'.
The emphasis in the context in operation here, I would see as having an emphasis on intangible services (vs. being on tangible products, not to sound impersonal
about it all), but I think it's an adavantage that here, it is taking place in a medium which allows for a lot of flexibility, in terms of how it is used. You can edit when you post.You can choose to post (or not). Or start a thread. You can choose to chat, e-mail, etc.
IMO, one's profile, and what someone chooses to emphasize in it (including photos, if possible), can be one of the most advantageous tools in the bunch on offer here, IMO (but I think it might tie w/posting, and also some folks never post, and some just use the "other side" and mail folks, and maybe that works just as well for them, it's all about choice).
IMO, a well done profile can be a great marketing tool for someone, and the perfect chance to say what you feel you're like, and what you seek in a partner, and tell things about yourself like what your non-bdsm interests are, your outlook on life and bdsm,etc, (as you know).
I always thought if someone was seeking, it was nicer to read what they thought they had to offer at the beginning of their profile, and then follow that with what they are seeking (but that is probably a matter of taste, although in some sense, I think it often portrays courtesy, as well as intention). I think your profile is well done. My own profile is not a great example of this at the moment, (but I am not in seeking mode just yet) but I do think there are a lot of great examples of excellent profiles here, as far as being descriptive and interesting to read (I am a profile-reading junkie, lol).
If you want to go further than that, I know I thought Padriag's idea he mentioned on a thread a few weeks ago about having a whole separate website detailing yourself further, and-or a blog (if you like to write, about anything really) w/a contact e-mail address listed can be a very effective marketing tool, if you want to do that (and have time, and inclination to set one up). This might be more important for men to do, in terms encouraging folks to contact someone, I am not sure. I imagine for some, it can just be a fun and interesting thing to do, as well.
Off-line, I guess I'd consider 'marketing' things like how many munches someone attends w/perhaps the intention of possibly meeting someone new, who could be a partner, or bdsm events they attend w/the same thoughts in mind. But none of that means you need ever to really veer one whit from portraying yourself as someone other than who you are.
Also, emphasizing your strengths only makes sense to me, and if you feel more comfortable also mentioning what you see as "flaws" (or what I like to call "quirks"), then IMO, that's all fine, too. But IMO, that really never has to veer from the "real you". Good luck.
- Susan
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