tazzygirl
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quote:
ORIGINAL: Thadius
quote:
ORIGINAL: tazzygirl
quote:
ORIGINAL: Thadius
Or buy 30 second Superbowl ads when you are expecting $1.6 trillion in shortfalls on your next budget?
hi Master Thadius
im aware he ran ads in 2008, while running for office... and from what i remember, they were all placed into the local markets, not the national, which made them cheaper.
i wasnt aware he is planning that again. i cant seem to find a link, as hard as i tried to locate one. but, i would agree, Master, if he, as president, is running political ads on superbowl sunday, then yes, he needs to tighten his own belt.
They already purchased the spot for the Census Bureau...
Thank you Master Thadius. Seems they have bought an ad during the super bowl... that also gives them ads during the pregame and on air mention during the game as well. Not bad for 2.5 million.
The Census Bureau said that its deal with CBS, which will broadcast the game, includes not only the 30-second ad during the third quarter, but some "added value" in a special arrangement with the network: two 30-second spots during the pregame show and two or three live, explicit on-air mentions of the 2010 Census by CBS Sports pregame show anchor James Brown.
"We think this is a pretty good deal for the taxpayers," said Steven J. Jost, the Census Bureau's associate director for communications.
Last year's Super Bowl was seen by 98.7 million people, and Sunday's audience are expected to be consistent with the record ratings for this year's AFC and NFC Championship games.
The ads are part of the Census Bureau's multimillion-dollar advertising and outreach campaign, launched last month, which includes a mix of television, radio, print and Web advertisements.
http://voices.washingtonpost.com/federal-eye/2010/02/census_bureau_defends_super_bo.html
Now, as far as that price tag... and it is a huge one... there is also a cost associated with the Census. In 2000, the advertising budget was 20 percent less than the 133 million dollar budget they have this year. A 20 percent increase in 8 years... many things have grown, in price, that much in the past eight years.
There is also the cost associated with door-to-door census taking. I found this in an article about the CB's budget...
Paid advertising was first used in the 2000 Census and is credited with turning around a declining rate of response. In that census, 33 percent of the households that were mailed census forms did not return them promptly. Each percentage point of nonresponding residents costs the government $80 million to $90 million because of the number of people hired to knock on doors, officials say. Ad spending for this year's census will be 20 percent higher than in 2000.
..... also in this article (which i will include the link later)
The division of ad dollars has been criticized by some media executives who say they are not getting their fair share.
Danny Bakewell, president of the National Newspaper Publishers Association, which represents about 200 black-owned newspapers, said the $2.5 million budgeted for African American publications is inadequate.
"I think the census is setting us up to have the biggest catastrophe of an undercount of black Americans in the history of the census," he said.
Census officials said most of the $23 million being spent to reach African Americans -- up from $17 million in 2000 -- is going to television and radio spots, which market research suggests are most effective. Print ads will run in 140 African American newspapers, potentially reaching 82 percent of the intended population, said Steve Jost, a spokesman for the census.
Arturo Vargas, head of the National Association of Latino Elected and Appointed Officials Educational Fund, said that although the $25.5 million being spent on Hispanic advertising is a significant increase from the $19 million spent in 2000, Hispanics are more dispersed in 2010, and some states have few organizations to help spread the message.
http://www.washingtonpost.com/wp-dyn/content/article/2010/01/14/AR2010011402623.html
So, i see many have complaints both ways... too much... or not enough being spent. The total CB expence is likely to cost over 11 billion. 2.5 million, in a 30 second ad that about half the country will see, to save 80-90 million for each percentage point of returned surveys.... not a bad attempt to reduce costs, actually. Lets hope it works!
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